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Small Business SEO

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Small Business Search Optimization hosted by Ja-Nae Duane; Special Guest Presenter Jim Spencer of JBS Partners

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Small Business SEO

  1. 1. Small Business Search Optimization Special Guest Presentation by Jim Spencer www.jbspartners.com © 2010 Ja-Nae Duane Ventures. www.ja-nae.net Hosted by
  2. 2. •  JBS Partners, since 2002 •  Web design & marketing firm. •  Our web properties include: – www.JBSPartners.com – www.BlogWranglers.com – www.WebPageAdvisor.com – www.TweetAdvisor.com Here’s were you will find me
  3. 3. •  Confirm SEO knowledge •  See it’s largely Common Sense •  Develop a process •  Take away a few tools Why this is worth your time
  4. 4. Be Happy!!!
  5. 5. •  Why do you have a website? •  What need are you fulfilling? •  What question are you answering? Where do we start?
  6. 6. •  Who is your audience? •  What is your audience asking? •  How do they ask the question? •  What words do they use? •  Answer these questions in your keywords •  Answer these questions in your copy What are the Questions?
  7. 7. You don’t know any Keywords?
  8. 8. •  Ask how clients search •  Your own Analytics •  www.google.com/insights/search/# •  www.google.com/trends •  Google Key Word Tool •  SEO Book Keyword Tool Keyword Research Tools
  9. 9. http://bit.ly/GKWTool Google Keyword Tool
  10. 10. Google Trends
  11. 11. SEO Book Keyword Tool
  12. 12. SEO Book Keyword Tool 2
  13. 13. What do I do with the Keywords?
  14. 14. •  Meta Title •  Meta Description •  Meta Keywords •  Image Alt Title Attribute •  Tool Tip •  address tag Meta Data and HTML
  15. 15. •  Page URL – no under scores or spaces www.domain.com/baseball-caps/red •  Meta Title – 70 characters max Baseball cap, base ball hats, red sox, red hats •  Meta Description – 155 characters max “RedSox Release new Red Baseball Cap Style” Major On-page Factors
  16. 16. •  Headline or Page Heading - H1 Embroidered red baseball caps •  Text on the page Text about red baseball caps •  Sub Headings Personalized red baseball caps Major On-page Factors
  17. 17. •  Image captions Big Papi sporting the latest red baseball cap •  Alt title attributes Personalize red baseball cap worn by Big Papi •  Tool Tip New red baseball cap Major On-page Factors
  18. 18. Meta
Title
 Meta
Title
 • Unique
Meta
Data
on
each
and
every
page
 • Use
meta
data
to
inform,
be
clear,
compel
 Meta Title Example
  19. 19. You mean there is more?
  20. 20. • 
Set
a
primary
URL
–
www
or
h@p://
 • h@p://jbspartners.com/
resolves
to
 h@p://www.jbspartners.com/

 • 
Use
301
Permanent
Redirects
to
condense
 variaIons
 • 
On
XHTML
docs
include
trailing
/
slash
 Redirects / Canonicalization
  21. 21. •  Keyword anchor text not “Click here” •  Link to deep “Pillar” or “Evergreen” content •  Minimize # of links on a page (-25) •  Link out to helpful, authoritative sites Internal Linking
  22. 22. •  ff-375_xl.jpg or red-baseball-cap.jpg •  Include useful caption under the image •  Use descriptive alt attribute text •  Consider allowing Google Image Search in WMT title=”BlogWranglers Home “src=” http://www.jbspartners.com/wpcontent/uploads/blog- wranglers-home.jpg“ alt=”A Free Theme Made for a Quick Decision” width=”300” height=”253” / /ap class=”wp-caption-text“Custom Theme/p/div Image Optimization
  23. 23. Address Layout Example
  24. 24. •  Company Name and Service, •  Street, •  Street Address, •  City, •  Province/State, •  Zip code •  Country •  Use hCard format Address format based on USPS
  25. 25. div class=”lsrfcontent” div class=”address” div class=”org”a class=”url” href=” http://www.davidmihm.com“David Mihm, Inc./a/div div class=”adr” div class=”street-address”1919 NW Quimby StBrSuite 402/div span class=”locality”Portland/span, span class=”region”OR/spannbsp; span class=”postal- code”97209/span div class=”tel”(503) 560-2755/div div class=”email”a href=”mailto:davidmihm@gmail.com“davidmihm@gmail.co m/a/div /div /div /div Address Example Code
  26. 26. •  Consistent use of contact information – Use a local phone exchange – Use keyword in business title if you can •  Also Include – Photos and Videos – Service description – Coupons www.GetListed.com Complete the Entire Profile
  27. 27. •  Yahoo Directory ($300) •  Business.com ($300) •  Joe Ant ($40) •  Your Industry Directories Top
Directories
that
are
not
Free

  28. 28. •  Company name and contact info on a local Charity event website •  Chamber of Commerce member listing •  Local paper or other media citation •  These confirm and validate your location Local Citations, not Links
  29. 29. •  Quality: .gov and .edu CAN trump .com •  Quantity: No limit, but maintain quality •  Claim your Google Places and other listings •  Review Sites: Ask customers to rate and review your business; Yelp, CitySearch, InsiderPages, Yahoo Local, JudysBook, OpenTable, DexKnows, SuperPages Valuable Links and Citations
  30. 30. •  What problem do you solve? •  Commons Sense Keyword list corroborated by research using tools •  On-page SEO factors; meta data •  Off-page SEO factors; links, directories, citations Summary
  31. 31. Purchase For More Resources Like These
  32. 32. Continue the Conversation @TheSunQueen www.ja-nae.net
  33. 33. Special Thanks to Our Guest Speaker jim@jbspartners.com www.twitter.com/fairminder 781-640-8874 Jim Spencer

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