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Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

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Slides from the webinar "Leveraging Social Media for Trade Shows", designed for exhibitors to improve trade show performance by improving booth traffic, increasing brand awareness, creating a buzz around the show, and much more.
Simon presents, writes, and consults on effective event marketing, networking, and social media around the world. Simon is the youngest personality in the Exhibition News "50 Most Influential", and is also part of Event Magazine\'s "100 Most Influential".

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Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series

  1. 1. Leveraging
Social
Media
 For
Trade
Shows
 The
Trade
Group 


  2. 2. Simon
Burton
   Event
Organiser
   Social
Media
 Entrepreneur

  3. 3. Today’s
Plan
   Social
Media
by
numbers?
   What
is
Social
Media?
   Ideas
for
using
Social
 Media
around
your
booth.
   Questions?

  4. 4.   Do
you
use
social
media?
   a)
for
business
   b)
for
personal
use
   c)
both

  5. 5. Years
to
Reach
50
millions
 Users:

   
Radio
38
Years
   TV
13
Years
   Internet
4
Years

   iPod
3
Years
   
Facebook
added
100
million
users
in
less
than
 9
months
   iPhone
applications
hit
1
billion
in
9
months

  6. 6. Social
Media
–
the
numbers
   By
2010
Gen
Y
will
outnumber
Baby
Boomers…. 96%
of
them
have
joined
a
social
network
   Social
Media
has
overtaken
porn
as
the
#1
 activity
on
the
Web
   1
out
of
8
couples
married
in
the
U.S.
last
year
 met
via
social
media
   If
Facebook
were
a
country
it
would
be
the
 world’s
4th
largest
between
the
United
States
 and
Indonesia
(note
that
Facebook
is
now
 creeping
up
–
recently
announced
300
million
 users)

  7. 7.   Does
your
company
have
a
designated
 person
under
whose
responsibility
social
 media
falls?
 
 


  8. 8. The
numbers
go
on
   People
care
more
about
how
their
social
graph
ranks
products
and
services

than
how
 Google
ranks
them
   78%
of
consumers
trust
peer
recommendations
Only
14%
trust
advertisements
   Only
18%
of
traditional
TV
campaigns
generate
a
positive
ROI
   90%
of
people
that
can
TiVo
ads
do
   Hulu
has
grown
from
63
million
total
streams
in
April
2008
to
373
million
in
April
2009
   25%
of
Americans
in
the
past
month
said
they
watched
a
short
video…on
their
phone
   35%
of
book
sales
on
Amazon
are
for
the
Kindle
   24
of
the
25
largest
newspapers
are
experiencing
record
declines
in
circulation
 because
we
no
longer
search
for
the
news,
the
news
finds
us.
   More
than
1.5
million
pieces
of
content
(web
links,
news
stories,
blog
posts,
notes,
 photos,
etc.)
are
shared
on
Facebook…daily.
   Successful
companies
in
social
media
act
more
like
event
organisers,
aggregators,
 and
content
providers
than
traditional
advertisers

  9. 9. And
on
   Generation
Y
and
Z
consider
e‐mail
passé…In
2009
Boston
College
 stopped
distributing
e‐mail
addresses
to
incoming
freshmen
   What
happens
in
Vegas
stays
on
YouTube,
Flickr,
Twitter,
 Facebook…
   Wikipedia
has
over
13
million
articles…some
studies
show
it’s
 more
accurate
than
Encyclopedia
Britannica…78%
of
these
 articles
are
non‐English
   There
are
over
200,000,000
Blogs
   54%
=
Number
of
bloggers
who
post
content
or
tweet
daily
   Because
of
the
speed
in
which
social
media
enables
 communication,
word
of
mouth
now
becomes
world
of
mouth
   25%
of
search
results
for
the
World’s
Top
20
largest
brands
are
 links
to
user‐generated
content
   34%
of
bloggers
post
opinions
about
products
&
brands

  10. 10. Which
social
media
do
you
use?
   Facebook
   Twitter
   YouTube
   Linkedin
   Flickr/
Picassa/
other
photo
sharing
   Other

  11. 11. And
on
   2009
US
Department
of
Education
study
revealed
that
on
average,
 online
students
out
performed
those
receiving
face‐to‐face
 instruction
   %
of
companies
using
LinkedIn
as
a
primary
tool
to
find
 employees….80%
   The
fastest
growing
segment
on
Facebook
is
55‐65
year‐old
 females
   Ashton
Kutcher
and
Ellen
Degeneres
(combined)
have
more
 Twitter
followers
than
the

population
of
Ireland,
Norway,
or
 Panama.

Note
I
have
adjusted
the
language
here
after
someone
 pointed
out
the
way
it
is
phrased
in
the
video
was
difficult
to
 determine
if
it
was
combined.
   80%
of
Twitter
usage
is
outside
of
Twitter…people
update
 anywhere,
anytime…imagine
what
that
means
for
bad
customer
 experiences?

  12. 12. What
is
the
primary
reason
your
company
 exhibits
at
trade
shows?
   Leads
   At
show
transactions
   Brand
Building
   Launch
new
product
or
service
   Engage
with
existing
customers
   Several
of
the
above
   Other

  13. 13. Have
you
ever
used
social
media
to
promote
a
 product
launch
or
your
company’s
booth
at
a
 trade
show?

  14. 14.   Blog
about
your
show
preparation
and
plans
 for
the
show
   Blog
about
what
you
exhibited
and
how
well
it
 was
received
   Blog
about
quotes
from
visitors
to
your
booth
   Blog
about
your
show
experience

  15. 15.   Pictures
of
your
office
building
   Your
stand
visuals
   Products
from
your
booth
   The
team
   Visitors
to
the
booth


  16. 16. Does
your
camera
have
a
phone?

  17. 17.   Pre‐show
interview
with
your
CEO
   Video
diary
from
the
show
   Video
of
customers
seeing
and
enthusing
 about
your
product
or
service
at
the
show

  18. 18.   Invite
your
contacts
to
see
you
at
the
show
   Search
for
people
you
want
to
connect
with
at
 the
event
   Join
industry
relevant
groups
   Contribute
to
industry
and
event
specific
 discussions
   Ask
the
community’s
opinion

  19. 19.   Use
to
stay
engaged
and
keep
your
other
SM
 updated
   Link
everything
together/
self
reference
   Invite
community
to
meet
you
on
your
booth
   Tweet
about
your
event
success,
people
 you’ve
meet,
things
you
liked
at
the
show.

  20. 20. A
final
word
   Social
Media
is
about
engagement
and
being
 part
of
a
community.
   If
you
ask
“what’s
in
it
for
me”?
You’re
missing
 the
point.
   Engagement
will
be
it’s
own
reward.

  21. 21.   Questions?
 Simon Burton Exposure Communications simon.burton@exposurecom.com http://uk.linkedin.com/in/simoniburton

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