A digipak consists of a foldable paperboard or cardboard outer case with one or more plastic trays inside to hold a CD or DVD. Digipaks were created by MeadWestvaco as a soft packaging alternative to jewel cases for CDs. They benefit artists by providing a promotional aspect that increases awareness and encourages music purchases. The digipak format described is a common four-panel design that measures 135mm by 125mm when finished.
1. Digipaks
What is a Digipak?
A digipak consists of gatefold (book style) paperboard or
cardboard outer binding with one or more plastic trays capable of
holding a CD or DVD attached to the inside case. Digipaks came in
use to describe all soft CD packaging. MeadWestvaco first created
it and their product called Digi-pak is trademarked. This benefits
the artist and their promotional aspect of the industry, which
gives awareness to the artist and encouraging consumers to buy
and listen to their music.
2. The album title is inred bold fontwhile the artist name is inblack bold
font,which compliments each other. The word stands out against the
desaturated image and occupies the negative space above them. The artist
name is also in the middle of the album title giving the indication that they
are all in the center of creating this album.
The image show the band all
together playing their instruments.
It is desaturated and is simply laid
out. This shows that the band is
still starting out and isn’t clearly
seen. It also shows their
individuality with their
instruments.
The track listing is inblack and bold
stylesimilar to the artist name. This again
occupies the negative space over the band’s
heads.
Logo
The red strip is similar to
the album title at the
front. It gives a consistent
feel to it and goes well
with the color scheme.
This is the information about the
band including the recording
companies contact details and the
license numbers for the company but
more clearer.
This is the information about the band
including the recording companies contact
details and the license numbers for the
company.
This is the mirror image of the
front cover except this is more
softened and slightly out of focus.
This is a four-paneled Digi-pak and the most common sizes of all the Digi-paks. The finished sixe for this type of CD is 135mm x 125mm.
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3. This is some more information about the band and what it is
the album about. This gives the audience more insight into who
The Kooksare.
The red imagesrelates to the consistency in
colour scheme. It shows the band’s stills of them
playing their instruments.
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The image is again saturated and goes
well with the rest of the design adding
to the consistency of it all. It shows the
faces of the band members more
clearly and this gives the audience the
best image of them all.
The name is layered on top
of the band’s image and
this again links in with the
colour scheme the design.
This is the still of the band playing their
instruments and like the red images but
these are desaturated. The colour scheme
is all consistent throughout.
4. This is where the CD is inserted.
Logo
This is the CD information again
including the record companies
contacts and the license.
The CD is red, which is one of the
main colours of the whole design, and
it is consistent again.
This is the same font as the front
cover name which links in the
whole consistency through the
designs.
The album title is the same style and color
as the one on the spine of the Digi-pak.