2. Graphic design, also known as communication design, is the art of
planning and constructing ideas and information with visual and
textual content.
ELEMENTS OF DESIGN
1. Lines - are considered as the simplest or the most basic element of
art.
2. Color - is the most influential element of design.
3. Texture - refers to the feel of a surface.
4. Shape - usually serves as container of information.
5. Text - refers to the font or font styles used in design.
3. 6. Space - is the area occupied and unoccupied by the other elements.
7. Size - suggests emphasis of information.
8. Value – This element refers to the lightness of an area in a design.
PRINCIPLES OF DESIGN
1. Balance – This refers to how elements are put together in the design.
2. Movement – This principle refers to the repetition of elements to direct the
movement of the eye through the design.
3. Contrast – This refers to the distinctiveness of the elements.
4. Emphasis – This refers to the use of colors, size and contrast to provide
special attention and importance to the to the subject of the design.
5. Pattern- This element refers to the organization of alternated or repeated
elements or motifs.
6. Unity – In this principle, all the parts of the design must be arranged to give
the viewer the feeling that all are linked together.
4. RED
- Action
- Passion
- Energy
- Excitement
- Strength
- Adventure
- Love
BLUE
- Trust
- Power
- Confidence
- Loyalty
- Success
- Security
- Purpose
ORANGE
- Optimism
- Enthusiasm
- Freedom
- Original
- Emotion
- Pleasure
- Youth
YELLOW
- Joy
- Curiosity
- Fun
- Happiness
- Positivity
- Charity
- Imagination
PURPLE
- Mystery
- Fantasy
- Royalty
- Spirituality
- Justice
- Art
Love and
Creativity
Optimism and
Warmth
Optimism and
Warmth
GREEN
- Nature
- Harmony
- Loyalty
- Safety
- Prosperity
- Health
PINK
- Feminity
- Creativity
- Respect
- Softness
- Gratitude
- Intuition
- Calm
THE PSYCHOLOGY
OF COLORS
Nature and
Confidence
Wealth
Love and
Creativity
Nature and
Confidence
5. 1. Geometric – circles, squares and triangles.
2. Natural – leaves, tress, people, etc.
3. Abstract – icons, graphic representations, tables
Psychology of colors – a graphical representation of the colors and its meaning.
Actual texture – the surface texture that can be touched and felt.
Implied texture – visual texture shown graphically in the object.
SHAPES HAVE THREE BASIC TYPES
Check the meaning
