1. Project #2: Create a product and develop a convincing advertising
The goal of this exercise is for students to create a globally competitive
product, identify a target market for it, and then craft a convincing and
catchy advertisement that is designed to motivate the target market. The
created product should cater for the global market.
Students are organized into groups of five to seven, and a group leader
is chosen.
1. Create a product and identify a target market for the created
product. The target should be defined through either
demographic data, geographic location, or psychographic profile.
2. Determine the needs of the target market and develop a value
proposition that is targeted to those needs.
3. Create a convincing and catchy message that communicates the
value proposition to the target market.
2. 4. Develop a thirty-second radio ad to communicate the persuasive
message.
Groups share their products and their findings regarding the target
market and read their radio ads aloud. Each group leader explains how
the group arrived at creating their products and its conclusions regarding
the target market and how it identified the needs of that segment.
After each group’s presentation, students can vote on which group
created the most creative product and compelling radio ad.
