The document discusses three changes that can make an enterprise architecture practice more effective. 1) Redefine the EA role to focus on facilitating collaboration across siloed disciplines through a top-down technology architecture approach. 2) Connect siloed disciplines like business and IT by appealing to their shared interests in enterprise beauty and usability. 3) Widen the view of enterprise architecture beyond just technology by considering the enterprise's purpose and its relationships within its ecosystem.

1. Three Changes That Make Your
Enterprise Architecture Practice Work
Wolfgang Goebl, Intersection Group

2. We help people create better enterprises.
INTERSECTION GROUP

3. IT-Landscape of
most companies
WHY ?
3

4. CEO
Service
Designer
Organizational
Designer
Software Architect
Process Manager
Project Manager
Many architects, little collaboration

5. Ignorant Disciplines

6. Architecture: a technology domain

7. 06.1
1.20
20
BIZ
IT
BIZ doesn’t take accountability
for their architecture

8. Constant botching of BIZ & IT structures

9. 06.1
1.20
20
What to
do?

10. Top-down technology architecture -> facilitation of many co-designers
#1 Redefine the EA role

11. #2 –Connect siloed disciplines by beauty
Enterprise Architecture – as usable as an iPhone

12. #3 – Widen your view (purpose & ecosystem)
Get out of your technology ivory tower

13. 06.1
1.20
20
But
how?

14. Why is Amazon so Successful?

15. Why Is Amazon So Successful?
Effective
UX
Established Brand
Optimised operational
processes
Disruptive Business
Model Innovations
Adaptive microservice
architecture
Clear Vision
Leadership
Efficient
Organisation
Customer
orientation
Cloud

17. Connecting the dots with enterprise maps
Open a negotiation/co-design space

18. One Slide that gives examples for the white
Businesses
Outcomes
Activities
People
Things

19. Enterprise
Design
Facets
Identity Architecture
Experience
Why do we exist,
who are we, what
matters to us?
How are we
operating and what
are we capable of
achieving?
What is our role
in people’s lives?

21. Faceted Elements
Outcome
generic
specific
Activity
Object
People

22. A reason why an enterprise
exists and what people
pursue and believe in.
Purpose

23. Purpose

24. What people want to
achieve and get done
(with our help).
Task
Visit a loved one

25. Experiencing the Enterprise
uses
Channel
Website
serves
Product
High speed
service to
Bern
requires Capability
Ticket Sales
Person
Alice
Journey
Long
weekend
is part of
Organisation
B2C Sales
Team
has
Purpose
Bring People
Together
pursues
embodies
Task
Visit
Grandma
has
appears in
Brand
X EuroSpeed
builds

26. Capability
Organisation Product
Asset
Process
Facet Focus
Architecture
What makes all the
parts in our enterprise
work together?
What are we capable
of achieving?
How do we make use
of our assets and
resources?

27. Assets
Capabilities & Assets (IT Applications)
Capability= “What our enterprise can do by orchestrating people and assets.”

28. Assets
Processes - IT Applications

29. Connecting the dots with enterprise maps

30. 30
Top-down technology architecture –> facilitation of many co-designers
#1 Redefine the EA role
#2 –Connect siloed disciplines by beauty
Enterprise Architecture – as usable as an iPhone
#3 – Widen your view (purpose & ecosystem)
Get out of your technology ivory tower
Three Changes

31. 06.1
1.20
20
Hmm. Cool stuff!
But what is that
Intersection
Group all about?

32. Intersection Group is a Non Profit Association
Community
and Events
Events for a global
community of thinkers
and practitioners
EDGY: a language for
Enterprise Design
An open source language
to tackle key enterprise
challenges by design
Learning and
Publications
Books, certified courses
and digital tools delivered
with our partners

33. March 29, 2023

34. Cohort based training starts
April 11th!
https://intersection.group/events/edgy23-cohort2

35. enterprisedesignpatterns.com
Patterns
Journey to impact
Behaviour patterns
Practice patterns
Creations patterns

37. https://intersection.group/events/?archive=false
Upcoming Events

38. Thank you!
Wolfgang Göbl
wolfgang@intersection.group
intersection.group