This document discusses challenges in connected product design and development. It begins by providing context on how software and technology have evolved from supporting internal business functions to enabling external customer relationships and connected products. It then discusses key considerations for designing successful connected products, including focusing on adding value to customers' lives rather than surveillance. Specific challenges covered include scalability beyond centralized cloud infrastructure and improving usability by incorporating more natural human-machine interfaces like natural language, gestures, and emotions. The document concludes by emphasizing the need to think beyond screens, cloud, and single solutions when creating connected products.

1. Software is still eating the world
Challenges in connected product design
and development
Oliver Koeth // Mainz // 25 Apr 2018

2. Oliver Koeth CTO, NTT DATA Deutschland

3. Job #1: What I do all day as CTO
Think&
Code
Call
M
eet

4. Job #2: What I also do
In 2017, a few colleagues and I have built a
co-creation space in Munich for NTT Group
Ensō – The Space for Creators

5. Job #3: What I also do
This year, I started re-thinking purpose and
motivation using an old Japanese concept
Ikigai – “The reason for being”
(book at JAX via DM to @okoeth)

6. Connected Products A game-changer for IT and business alike

7. Looking back Originally, IT started as a support function for administration
ERP
Focuson
Product
Inside the
Enterprise

8. Looking back Then, in the 90-ties, Tom Siebel “invented” the customer
ERP
Focuson
Product
Inside the
Enterprise
CRM
Focuson
Customer

9. Looking back
But only the Internet really allowed us to build
meaningful customer relationships at scale
ERP
Focuson
Product
Inside the
Enterprise
CRM
Focuson
Customer
WEB
Outside the
Enterprise

10. Looking back
But it takes a connected product for IT to become
part of the primary value creation
ERP
Focuson
Product
Inside the
Enterprise
CRM
Focuson
Customer
WEB
Outside the
Enterprise
CONNECTED
PRODUCT

11. Customer From transaction to relationship

12. Business Model From products to services

13. Pricing From fixed to real-time market prices

14. Functionality From unchangeable products to ever evolving things

15. Impact From virtual to physical damage

16. Design matters!
So how do we design and develop successful
connected products?

17. Reality check
What customers really want from connected products
is adding value to their lives
DON’T SPY ONE ME!
Help me avoid accidents…

18. Ensō – The Space for Creators
The Ensō is a unique environment
where human-centered design guides
us in co-creating desirable futures
based on latest technologies. We work
in interdisciplinary teams, involve
decision makers and deliver tangible
results.

19. Challenge: Scalability
Millions of teenagers already outgrew central
cloud infrastructures, with billions of devices…

20. From metal sculpture…

21. …to Data Centre on Wheels
Key Facts:
§ 120 Control units
§ 130 Sensors
§ 170 Actuator
§ 100 Million lines of code
§ 25 Gigabytes of data per hour

22. Scalability beyond cloud
Considerations full solution continuum
for functional placement
Edge CloudSensor Controller
Example: The MPU-6050
accelerator / gyroscope is
equipped with an on-board
DMP (Digital Motion
Processor)
Example: The NVIDIA Jetson
board combines an ARM CPU
with a Kepler 192 CUDA core
GPU.
Example: Edge devices provide
low latency and high agility for
local services

23. Case Study
Autonomous UAV, assembled from standard /
open source components
Jetson TX2 board
…for on-board AI use cases
ZED 3D Camera
…for visual orientation
PixHack / PixHawk
…for avionics
GPS
…for spatial orientation

24. Challenge: Usability
How can we bring humanity back into the human
machine interface?

25. Challenge: Usability
How can we bring humanity back into the human
machine interface?
Natural Language

26. Challenge: Usability
How can we bring humanity back into the human
machine interface?
Natural Language Gestures

28. Challenge: Usability
How can we bring humanity back into the human
machine interface?
Natural Language Gestures Emotions

30. Conclusion Considerations for creating successful connected products
Think beyond screensThink beyond cloudThink beyond solutions

31. Thank you!