Instant Assignment Help is committed to providing the best marketing assignment help in Australia. The document discusses McDonald's marketing strategies for new products McAloo Tikki and French fries. It details their target market of kids, teenagers, and families. It also outlines their marketing mix strategies of product, price, place, and promotion. Key objectives include understanding market requirements, improving quality, and increasing global market share over time periods ranging from 1 to 8 months.

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Marketing
Mix
Planning
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able of Contents
Target marketing and positioning ..................................................................................... 3
Marketing mix strategies................................................................................................. 3
Evaluation and Control ................................................................................................... 3
Implementation and schedule ........................................................................................... 4
Gantt chart................................................................................................................... 4
Conclusion and recommendation ...................................................................................... 5
REFERENCES............................................................................................................... 6

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Target marketing and positioning
Targeting and positioning McDonald's is one of the integral factor of their marketing
strategies. The positioning is defined as the selection of marketing mix which is suitable for the
target audience or customers. The specific group of people to sell the product is refers targeting. The
cited organization uses product positioning of adaptive type. The firm also re-positions it's products
periodically according to the segment change.
The target market of McDonald's are kids (for example, Happy meals), teenagers and
families. The company always tries to focus in this three sectors which helps them in improving
their sales.(Rahmani, Emamisaleh and Yadegari, 2015)
The positioning strategies of cited firm is very effective from its initial stage. The
organization is able to develop some unique image in the customer's. Also, they use different
positioning strategies for different target audience as compared to their competitors. From decades,
McD is able to maintain its effective advertisement campaign. The organization is not only depend
upon television, newspaper and radio as the company uses signage and billboards, sponsor various
events from small sports to FIFA world cup and Olympics.
Some products of McDonald's like McAloo Tikki and French fries are very popular among
the people as they are cheaper than other products. Therefore, the company use these products to
attract the targeted audience.(Mintz and Currim, 2013)
Marketing mix strategies
The production of desired response from the target market audience, McDonald's uses
marketing mix which is a set of tactical and controllable marketing tools.(Fan, Lau and Zhao, 2015)
The marketing mix strategies generally consists of following four parts:
 Product: The services or goods which are offered by the (Harrington and et.al, 2017)
 Price: To purchase the particular product the amount of money paid by the customer.
 Place: The availability of the product to the customers is comes under this activity.
 Promotion: The activity which consists of the communication of product's benefit and
features as well as convince the customers to purchase that product.(Helm and Gritsch,
2014)
Evaluation and Control
Objective Metric Timing Responsibility Outcome A
Understand the
market basic
requirements
Team of 1000
employees is made 6 months
Team manager Increases the sales
Quality
improvement
2 employees at
each branch
1 month Quality manager Improves the product quality
Global market
share 88.65 billion
8 months Employer and
employees
Improve the brand value

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Implementation and schedule
The implementation process of the set objectives is very important as it will give the up
gradation to the evaluation process. For the understanding the market basic requirement for the
product mc aloo tiki and French fries a team of 1000 employee has been made and the time for
achieving this process will be approximately 6 months. The responsibility to make this happen is on
the shoulder of the team manager and it will surely increase the sales of McDonald. For the quality
improvement objectives allocation of 2 employee at each branch is made in the control of a quality
manager for the purpose of improving the quality of the product. The global market share which
McDonald's wants to achieve is settle at 88.65 billion in the time range of 8 months and the
responsibility to achieve this target is on the employer and the employee of the organization for
improving the brand value.
Gantt chart
The product is launched in the month of April, where the staff hiring process was start from
January. The setting of the campaign is in the months of March, June, September and December.
The bulletin process is set in the month of February to may then august and September.

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The website of McDonald will be work in the every month. The super market process is also
carrying over the year. The product landing in the market is in the month of February and march.
Conclusion and recommendation
From the study it can be concluded that the targeting and positioning of the McDonald for
their new products McAloo Tikki and French fries are very strong as per the condition of the target
market. McDonald is not only depend upon the traditional way of marketing but they are try various
other sources too. The marketing mix of McDonald is also very strong and it has the potential to tap
the market strongly.
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REFERENCES
Rahmani, K., Emamisaleh, K. and Yadegari, R., 2015. Quality Function Deployment and New
Product Development with a focus on Marketing Mix 4P model. Asian Journal of Research in
Marketing.
Mintz, O. and Currim, I.S., 2013. What drives managerial use of marketing and financial metrics
and does metric use affect performance of marketing-mix activities?. Journal of Marketing. 77(2).
pp.17-40.
Fan, S., Lau, R.Y. and Zhao, J.L., 2015. Demystifying big data analytics for business intelligence
through the lens of marketing mix. Big Data Research.2(1). pp.28-32.
Harrington, R.J., Harrington, R.J., Ottenbacher, M.C., Ottenbacher, M.C., Fauser, S. and Fauser, S.,
2017. QSR brand value: Marketing mix dimensions among McDonald’s, KFC, Burger King,
Subway and Starbucks.International Journal of Contemporary Hospitality Management. 29(1).
pp.551-570.
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