This document provides a SWOT and PEST analysis of Microsoft. The SWOT analysis examines Microsoft's strengths like brand loyalty and distribution channels, weaknesses like lack of innovation and security flaws, opportunities like cloud-based services and mobile advertising, and threats like controversies and potential lawsuits. The PEST analysis looks at political factors such as tax policies, economic factors like interest rates, social factors such as cultural trends, and technological factors including automation and cloud computing that impact Microsoft.

1. Microsoft Case Study:
SWOT & PEST Analysis
Presented By:

2. C o n t e n t s
Microsoft Overview
SWOT Analysis PESTLE Analysis

3. What: American Multinational Technology
Company
Where: Headquartered in Redmond,
Washington
When: April 7, 1975
Who: Founded by Bill Gates and Paul Allen
Microsoft Overview

4. S W O T
SWOT is a strategic model used to analyze the internal
factors (strengths and weaknesses) and external factors
(opportunities and threats) that affect a company.

5. Strengths
SWOT Analysis
Weaknesses
Opportunities
Threats

6. 4
3
2
1 Brand Loyalty
StrengTHs
Easy Usability
Distribution Channels
Market Reach

7. Cyber Crime Theft
Weaknesses
Lack of Innovation
Poor Acquisition
Security Flaws

8. 4
3
2
1 Cloud Based Services
Opportunities
Mobile Advertising
Partnership
Cost Leadership Strategy

9. Controversies
Threats
Workforce Criticism
Open Source Projects
Potential Lawsuits

10. P E S T
PEST is a strategic model used to analyze the external
factors (political, economic, social and technological)
that affect a company.

11. Political
PEST Analysis
Economic
Social
Technological

12. 1 3
2 4
Tax Policies
Political Factors
Trade Tariffs
Change in
Government
Political
Environment

13. Interest Rates
Economic Factors
Exchange Rates
Employment
Currency Fluctuations

14. 1 3
2 4
Cultural Trends
Social Factors
Demographics
Population
Analytics
Seasonal
Behaviour

15. Automation
TechnOLOGical Factors
Technical Awareness
Research &
Development
Cloud Based

16. SWOT & PEST Analysis
of Microsoft
This was all about...

17. T H A N K Y O U
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