2. Starting a business from scratch is a huge task which carries many risks and can quite rapidly become overwhelming. This leads
many people down the path of a franchise, which has a higher rate of success than start-up businesses3
.
The opportunity of a franchise has many advantages, including the independence of small business ownership, but the support
of a big business network. Franchises operate on an established reputation and brand image, proven management and work
practices, access to local and national marketing in addition to ongoing training and support.
Weighing Up Your Options
Perhaps you’re sick of your desk job, ready for a new adventure, or simply need a lifestyle-change. Becoming your own boss and
running your own business may be the next step you need.
Most Australians will change careers seven times in their working life1
; with 46 per cent of Aussies already having experienced
a career change by the time they reach the age of 30. Some (17 per cent) even report not finding their true career calling until
they were over 402
.
The move to becoming your own boss is both challenging and rewarding. However, it’s the decisions you make early on that can
make the difference between attaining your dream job, or a bad headache.
Introduction
While buying a franchise
minimises risk it’s important
to be able to choose a strong
franchise in order to increase
your likelihood of success”
3. Making the Right Choice
While buying a franchise minimises risk, it’s important to be
able to choose a strong franchise in order to increase your
likelihood of success. When reviewing a franchise, here’s what
you should look for:
A track record of success: How long a franchise has been
in operation is a good indication that their processes and
business systems are sturdy.
A strong brand: A strong brand is priceless; it increases a
company’s value and enables the business to stand out4
.
A fully integrated marketing program: the ability to take
advantage of national, regional and local marketing strategies.
Developed product and services: this will save you time and
money on initial product development, plus ongoing product
innovations that will ensure the brand stays relevant and
attractive to consumers for years to come.
A strong industry and even stronger sector: For example,
the cafes and coffee shop industry has proved resilient over the
past five years, while other food sectors struggled5
. The café
industry is predicted to grow, with the total revenue expected
to increase by an annualised 3.2 per cent over the five years
through 2014-156
.
Bank Accreditation:thisprovideseasyaccesstostart-upfunds.
Support: A franchisor with a strong support network will
smooth the process of getting set up and ensure your business
has the best opportunity it can to prosper. A good franchisor
will offer:
-Leasing and development assistance with: site selection,
lease negotiations and sale of an existing franchise business.
-Store design and construction: a team of specialists
to help with new store design, refurbishing of existing
stores, sourcing and appointing suppliers and
contractors to carry out works and project management.
-Training: a comprehensive training program which covers
correct procedures to follow such as accurate book and
record keeping, employee management and methods to
obtain customers7
. An outstanding franchisor will offer of
accredited training, allowing you to build upon your skills
in an industry which you may not have worked in before.
-A large network: every business will call upon a range
of specialists from time to time. The franchisor you
choose should provide you with a network of specialists
including; information technology, operations, marketing,
procurement and product development departments.
-Regular field visitations delivered by experienced consultants
to assist with business advice and further training.
Buying your own Muffin Break franchise offers you flexibility
whilst you get to be your own boss. You have the support of a
well-established and trusted wholesome brand, with over 25
years of experience.
Muffin Break has best of breed business systems and offers
comprehensive accredited training programs to franchisees
and their staff, including Certificate 3 in Hospitality and Barista
Training. Their systems mean you don’t need any food and
beverage experience as the qualified training team and support
staff will provide all the knowledge you need for running your
business.
Muffin Break offers a great starting point for someone new to
the industry. They have taken a lot of the initial leg work out of
starting up a business by investing heavily in elements such
as; training, IT, product and marketing innovation and store
design.
With ongoing support throughout your whole journey, plus
all the benefits of a tried and tested franchise system, Muffin
Break provides you with the tools you need to achieve the
change you have been looking for in 2015.
So what will it be; another day at the office, or an exciting
day running your very own business?
Muffin Break™- It Ticks All the Boxes
4. www.muffinbreak.com.au
REFERENCES
REFERENCES
1. Messer, Jo, ‘When do you know it’s time for a career change?’, Career FAQs,
http://www.careerfaqs.com.au/news/news-and-views/when-do-you-know-its-time-for-a-career-change/
2. Seek Learning, ‘Ready for a career change? You’re not alone’, Course of action, May 2014,
http://courseofaction.seeklearning.com.au/ready-for-a-career-change-youre-not-alone/
3. Queensland Government, ‘Advantages and disadvantages of buying a franchise’, Business and industry
portal, September 2014,
https://www.business.qld.gov.au/business/starting/business-startup-options/buying-franchise/advantages-
disadvantages-buying-franchise
4. Logo Mojo, ‘Why is a Strong Brand Important for Your Business’, 2014,
https://logomojo.com/branding/strong-brand-for-your-business
5. Han, Esther, ‘Sydney’s coffee industry reaches a new peak’, Good Food, November 2013,
http://www.goodfood.com.au/good-food/food-news/sydneys-coffee-industry-reaches-a-new-peak-20131109-
2x8h0.html
6. IBIS World, ‘Çafes and Coffee Shops in Australia: Market Research Report’, November 2014,
http://www.ibisworld.com.au/industry/default.aspx?indid=2015
7. Daszkowski, Don, ‘What Support Can You Expect from the Franchisor?’, About Money,
http://franchises.about.com/od/buyingafranchise/a/franchisor-support.htm
