SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or any project planning.
3. What Is Case Study?
Case study writing is a process or record
of research into the development of a
particular person, group, or situation over
a period of time.
4. IKEA’S Brief Introduction
WHAT: World’s largest furniture retailer.
WHERE: Headquartered in Delft Netherlands.
WHEN: 28 July 1943; 76 years ago.
FOUNDER: Ingvar Kamprad
AREA SERVED: Worldwide
5. What Is SWOT?
SWOT analysis is a strategic planning
technique used to help a person or
organization identify strengths,
weaknesses, opportunities, and threats
related to business competition or any
project planning.
7. Strength of IKEA
Global brand reputation for low-cost
sleek furniture.
Strong revenue growth &
profitability.
Vast and numerous for ultra-modern
stores.
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8. Weakness of IKEA
Stores located away from city centres.
Standard product portfolio across
the globe.
High lead time for planning new
stores.
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9. Opportunity for IKEA
Expansion of emerging economies with
potential for low cost manufacturing.
Popularity of e-commerce and pick-
up formats.
Exploring locally sourced raw
materials.
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10. Threats for IKEA
Competition from e-commerce and
furniture rental services.
Price wars and diversification
strategies of competitors.
Entry barriers, laws and regulations
in unexplored markets.
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11. Thank You!
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