Predicting The Future With Big Data: No Crystal Ball Required, TrendSpottr
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Big Data Toronto 2013
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Predicting The Future With Big Data: No Crystal Ball Required, TrendSpottr
- 1. 1 Predicting The Future With Big Data: No Crystal Ball Required Mark Zohar CEO and Co-founder, TrendSpottr mark@trendspottr.com @markzohar
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- 19. VideoPhoto
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- 29. TrendSpo-r Informa3on Flow Input Stream (Social, Enterprise, Transac3onal data) -‐ Time stamp, payload, augmenta3ons Dispatcher (Search or API query) -‐ Match search criteria or analyze en3re input stream Evalua3on (Event based processing, streaming analy3cs) -‐ Update weights and relevance rankings in real-‐3me
- 32. Taken:Thursday, Nov 14 Published: Early morning Saturday, Nov 17 TrendSpottr: • Spotted it within minutes of being published • Sent out "Extreme Alert" to customers • Predicted photo would go viral within first 35 Tweets Predictive Marketing and Ad Optimization Customers used the predictive alert they received from TrendSpottr to launch customized content marketing and social ad buying campaigns that incorporated the Obama photo and that resulted in huge content sharing metrics and CTR conversions
- 33. TrendSpottr’s latest product,TrendSpottr Alerts, sent out an instant email alert to customers about the predicted viral growth of the Obama photo. TrendSpottr Alerts is the most advanced predictive early warning system in the market today and enables customers to literally “get ahead of the curve”. See: http://techcrunch.com/2013/01/17/trendspottr-launches- predictive-trend-alerts-for-lean-back-high-level-monitoring-of-popular-content/ and http://www.mediabistro.com/alltwitter/trendspottr-alerts_b34389
- 37. TrendSpottr Alerts: - Real-time updates of emerging trends - Real-time trend visualizations - Real-time sentiment analysis Early Warning System
- 39. Key Partners
- 41. “I think there is a world market for maybe five computers.” -Thomas Watson, chairman of IBM, 1943 "No one will need more than 637KB of memory for a personal computer. 640KB ought to be enough for anybody." --Bill Gates "There is no reason for any individual to have a computer in his home." --Ken Olsen, founder of Digital Equipment Corp. "I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse." --Robert Metcalfe, founder of 3Com, inventor of Ethernet.
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