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1<br />Lean marketing<br />@UrbanTurbanGuy<br />
Traditional Marketing Campaign<br />2<br />Business Objective<br />CAMPAIGN<br />PLAN<br />MEASURE<br />time<br />
Lean Marketing Campaign<br />3<br />Business Objective<br />IDEA<br />segmentation<br />targeting<br />positioning<br />te...
Lean Marketing Campaign<br />4<br />Business Objective<br />IDEA<br />PLAN<br />LEARN<br />DATA<br />ENGAGE<br />MEASURE<b...
Lag Between Investment and Return <br />5<br />Investment<br />Return<br />Traditional<br />time<br />Lean<br />time<br />
6<br />Questions?<br />
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Lean Marketing

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How the evolution of a social media marketing campaign differs from a traditional marketing campaign.

Published in: Business
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Lean Marketing

  1. 1. 1<br />Lean marketing<br />@UrbanTurbanGuy<br />
  2. 2. Traditional Marketing Campaign<br />2<br />Business Objective<br />CAMPAIGN<br />PLAN<br />MEASURE<br />time<br />
  3. 3. Lean Marketing Campaign<br />3<br />Business Objective<br />IDEA<br />segmentation<br />targeting<br />positioning<br />technographics<br />psychographics<br />define metrics <br />set up experiments<br />selection<br />new metrics<br />behavior paradigms<br />PLAN<br />LEARN<br />DATA<br />ENGAGE<br />MEASURE<br />analytics<br />click through<br />redemption<br />awareness<br />
  4. 4. Lean Marketing Campaign<br />4<br />Business Objective<br />IDEA<br />PLAN<br />LEARN<br />DATA<br />ENGAGE<br />MEASURE<br />
  5. 5. Lag Between Investment and Return <br />5<br />Investment<br />Return<br />Traditional<br />time<br />Lean<br />time<br />
  6. 6. 6<br />Questions?<br />

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