3. Why It Matters
• New Standard for Social & Business Analytics
• Turns Big Data Noise into Predictive Signals
• Predictive > Historical
• Prerequisite for Real-Time Marketing
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4. Leading companies and agencies are rapidly creating content that drives more response and
engagement, making on-the-fly changes to marketing plans and developing initiatives
around topics & events that are trending on social media.
6. TrendSpottr Solution
• Real-Time Analytics
• Predictive Algorithms
• Cloud-based Service
Market Saturation
“Twitter Trending Topics”
General Awareness
“Popular”
Early Insights
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7. Key Use Cases
• Predictive Social Analytics
• Crisis & Reputation Management
• Content Marketing
• Viral News Discovery
• Influencer Marketing
• Ad and Keyword Optimization
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8. Predictive Marketing and Ad Optimization
Customers used the predictive
alert they received from
TrendSpottr to launch customized
content marketing and social ad
buying campaigns that incorporated
the Obama photo and that resulted
in huge content sharing metrics and
CTR conversions
Taken: Thursday, Nov 14
Published: Early morning Saturday, Nov 17
TrendSpottr:
•Spotted it"Extreme Alert" to being published
within minutes of
•Sent out photo would go viral within first 35 Tweets
customers
•Predicted
9. TrendSpottr’s latest product, TrendSpottr Alerts, sent out an instant email alert to customers about the predicted viral growth of the Obama photo. TrendSpottr Alerts is the most
advanced predictive early warning system in the market today and enables customers to literally “get ahead of the curve”. See:
http://techcrunch.com/2013/01/17/trendspottr-launches-predictive-trend-alerts-for-lean-back-high-level-monitoring-of-popular-content/ and
http://www.mediabistro.com/alltwitter/trendspottr-alerts_b34389
10. Spot Emerging Trends
TrendSpottr Dashboard:
- Predict Trending Content, Hashtags, Influencers for any Keyword or Topic
- Predict Trends by Geo-Location and Language
11. Get Ahead of the Curve
TrendSpottr Alerts:
- Real-time updates of emerging trends
- Real-time trend visualizations
- Real-time sentiment analysis
12. Predictive Influencer Analysis
For true predictive trend analysis – highlight what has the propensity to become popular based on
organic and social conversations – TrendSpottr is the platform to check out.
The photo was taken on Thursday November 15, 2012 but was released early in the morning on Saturday November 17th. TrendSpottr picked up this photo within minutes of it being published on Saturday and issued an “Extreme Alert” to our customers indicating that this image was likely to go massively viral. In fact, TrendSpottr was able to predict that this photo would go viral within the first 35 tweets and accurately predicted that the photo would generate over 4,000 tweets within the next 5 hours. Several of our customers used the predictive alert they received from TrendSpottr to launch customized content marketing and social ad buying campaigns that incorporated the Obama photo and that resulted in huge content sharing metrics and CTR conversions.
