What is Business Analytics?Data Information Decision
Intelligence vs. AnalyticsWhat happened? Why did it happen? Who? When? Will it happen again? How many? What will happen if we change x? ...historical predictive...
Why is it important?Revenue Costs Competitiveness IBMs CFO study36% growth in revenue or more
What is Big Data? New? No... so why now?Technology is mature and affordable enough supply chainGOOGLE search resultsWALMART optimization targetedFACEBOOK ads TWITTER trending topics
What is Big Data?Technology shift that delivers a new level of business insight. It enables analysis of data that were previously ignored due to limitations of traditional technologies.
social media gps locations rfid tags web logs climate info digital images Volume50x more in 2020 than in 2010
HEALTH traffic system, patient, OF network, loan portfolio Velocity considers most IBM significant
audio video images text Variety80% data is unstructured
Why is it important?2X IBM/MIT study more likely to outperform their competition1/3 IBM CMO study leaders dont have information they need for critical decisions IBM CIO study83% CIOs have visionary plans that include business analytics2X IBM Center for Applied Insights profit growth than their competition
Matouš Havlena email@example.com www.havlena.netBig Data is about getting valuable information hidden in data we werent able to analyze by traditional approaches. Thank you! Join me on