1. Matouš Havlena
matous@havlena.net
www.havlena.net
Big Data Analytics
UTC University
Global Management Consulting

2. Business Big
Analytics Data

3. What is Business Analytics?
Data Information Decision

4. Intelligence vs. Analytics
What happened? Why did it happen?
Who?
When? Will it happen again?
How many? What will happen if
we change x?
...historical predictive...

5. Why is it important?
Revenue Costs Competitiveness
IBM's CFO study
36% growth in revenue or more

6. What is Big Data?
New? No... so why now?
Technology is mature and affordable enough
supply chain
GOOGLE search
resultsWALMART optimization
targeted
FACEBOOK ads TWITTER trending
topics

7. What is Big Data?
Technology shift that delivers a new level of business insight.
It enables analysis of data that were previously ignored
due to limitations of traditional technologies.

8. social media
gps locations
rfid tags
web logs
climate info
digital images
Volume
50x more in 2020
than in 2010

9. HEALTH traffic system, patient,
OF network, loan portfolio
Velocity
considers most
IBM significant

10. audio
video
images
text
Variety
80% data is
unstructured

11. Why is it important?
2X IBM/MIT study
more likely to outperform their competition
1/3 IBM CMO study
leaders don't have information they need for critical decisions
IBM CIO study
83% CIOs have visionary plans that include business analytics
2X IBM Center for Applied Insights
profit growth than their competition

12. Matouš Havlena
matous@havlena.net
www.havlena.net
Big Data is about getting valuable information hidden in data
we weren't able to analyze by traditional approaches.
Thank you!
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