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Big Data Analytics [UTC]

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Matouš Havlena
                         matous@havlena.net
                            www.havlena.net




Big Data Analyt...

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Business     Big
Analytics   Data

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What is Business Analytics?




Data     Information   Decision

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Big Data Analytics [UTC]

  1. 1. Matouš Havlena matous@havlena.net www.havlena.net Big Data Analytics UTC University Global Management Consulting
  2. 2. Business Big Analytics Data
  3. 3. What is Business Analytics? Data Information Decision
  4. 4. Intelligence vs. Analytics What happened? Why did it happen? Who? When? Will it happen again? How many? What will happen if we change x? ...historical predictive...
  5. 5. Why is it important? Revenue Costs Competitiveness IBM's CFO study 36% growth in revenue or more
  6. 6. What is Big Data? New? No... so why now? Technology is mature and affordable enough supply chain GOOGLE search resultsWALMART optimization targeted FACEBOOK ads TWITTER trending topics
  7. 7. What is Big Data? Technology shift that delivers a new level of business insight. It enables analysis of data that were previously ignored due to limitations of traditional technologies.
  8. 8. social media gps locations rfid tags web logs climate info digital images Volume 50x more in 2020 than in 2010
  9. 9. HEALTH traffic system, patient, OF network, loan portfolio Velocity considers most IBM significant
  10. 10. audio video images text Variety 80% data is unstructured
  11. 11. Why is it important? 2X IBM/MIT study more likely to outperform their competition 1/3 IBM CMO study leaders don't have information they need for critical decisions IBM CIO study 83% CIOs have visionary plans that include business analytics 2X IBM Center for Applied Insights profit growth than their competition
  12. 12. Matouš Havlena matous@havlena.net www.havlena.net Big Data is about getting valuable information hidden in data we weren't able to analyze by traditional approaches. Thank you! Join me on

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