This is my presentation, there are many like it but this presentation is mine.

1. How effective is the
combination of your
main product and
ancillary?
Jamal Khan
Monday, 16 March 2015

2. Title
• The title for both the Ancillaries and the Film was important to create a brand that our Target
Audience of A,B and C1s could identify with.
• It was important that the font and colour scheme looked professional, not tacky and serious. This
is replicated in both the film and the poster, as well as the headline for the magazine.
• It is consistent throughout our movie and the ancillaries we produced which creates a style of
branding that we can put forward to our audience.
Monday, 16 March 2015

3. • The stylised font that we produced for the main poster is individual and
new yet still retains a professional font.
• This relates to our psychographics, where the majority are aspirers,
succeeders and individualists. The title retains originality yet is
influenced by professionalism and high standards.
• We retained this general stylisation in the font with the opening sequence
of the film.
Monday, 16 March 2015

4. Target Audience(s)
60/40 - Male/Female. This is due to the violent nature of our movie.
ABC1. This is due to the fact that our film contains references to other
movies as well as being a combination of low/high art - thus making it
a hybrid. Most short film audiences are made up of this demographic
too.
Young Viewers, Students. Most of the audience of short film are young
people (15-30). Young people will also understand the homage to our
inspirations as they are mostly contemporary to this age bracket.
Succeeders, Aspirers and Individualists. These three psychographics
make up most of the audiences of short film.
Monday, 16 March 2015

5. The gender split for target audience was slightly edged towards a
male audience (60/40:m/f) due to the violent theme of our movie.
This application to our target audience is reflected in a variety of
violent scenes throughout the film.
This continues with the poster - there is blood splatter on the wall
behind the Pig. The double page spread includes the Chicken
wielding a gun. Both of these ancillaries conform to the violent
theme of our product.
Gender splitBlood Splatter
Bleeding out
Bulletholes
Open wound
Blood Puddle
Execution
Monday, 16 March 2015

6. Class
The class target for our audience was A, B and C1 due to:
The combination of high and low art. We used a mixture of “low art”
references from different feature length movies, short films and video-
games. This was combined with a “high art” symphony by Beethoven
(Beethoven’s 5th).
The intertextuality behind these media texts was also important to
understanding the movie (E.g. Beethoven’s 5th = violence), so an
audience where a larger percentage is more likely to be educated is one
which is more likely to understand this.
Hotline Miami
Reservoir Dogs
Our film
Monday, 16 March 2015

7. Class
We carried on the attention to class by keeping our fonts for the Titles in
both ancillaries professional, as well as the film - similar to the tabloid
headlines that ABC1 demographics will read.
Our titling
Professional Tabloid Header
Monday, 16 March 2015

8. Age
As we discussed in our research, most short film members are young
(in the age bracket of 15-30).
A large quantity of these students live in the same time period the
media texts we created intertextual references to, e.g. Reservoir Dogs,
Hotline Miami.
These intertextual references are littered throughout the movie.
Beethoven’s 5th - The Symphony in our film.
Reservoir Dogs and Hotline Miami (Costume) Drive (Opening Sequence) Reservoir Dogs/ Western Movies (Standoff)
Monday, 16 March 2015

9. Age
The simple yet effective lexical fields used in the double page spread
matches our target audience’s reading capabilities.
The dark, gritty theme of the poster matches the conventions in the
crime-thriller genre and draws in any members of the audience
interested in short film. Especially young people who make up a
greater percentage of short film audiences.
This is especially done through the magazine review here that will
draw young people in through its influence as an Indie/Short film
reviewer.
Monday, 16 March 2015

10. PsychographicsSucceeder: We feel it is a plot that succeeds in;
Creating narrative enigma
Realistic in violence
Realistic Narrative - and employs a twist the audience would not have
perceived or foresaw. It also follows Todorov’s theory.
Individualists: Though we were influenced by other media texts, the
originality throughout this film, especially through the juxtaposition
between music and film will check this psychographic.
Aspirer: It is a short, independent movie which links to Aspirers who,
in the context of media, are usually independent movie makers such as
who create successful short films which leads to them getting into the
Industry.
Monday, 16 March 2015