I am O Dog, Lord of the underworld. I'm slutty and I blow it. I've got 99 problems but media ain't one.

1. EVALUATION QUESTION
How effective is the combination of our main products
and the ancillary?
Monday, 16 March 2015

2. THE ADVERTISING JOURNEY
The advertising journey where by the first text that our audience
come into contract with will be the poster.Therefore a bold in your
face close-up depicting one of our characters face will capture the eye
and interest hopefully making them want to read our article and
ultimately the final movie. By the time they arrive at the start of the
movie they will know vaguely what to expect from what they have
read and viewed.
Monday, 16 March 2015

3. CREATING A
RECOGNISABLE
BRAND
We were as consistent as
possible with the font,
lighting, themes and style.
Same
font
Dark and gritty
The combination of our three
products was key in creating a
solid recognisable brand that
our target audience was able
to easily identify with.
Monday, 16 March 2015

4. Intertextual references used
throughout the movie
together with a narrative
suitable for higher social
classes. Similarly a well
written article and poster full
of connotations will crave
their intellect.
With a targeted audience of age 15-30 and
social class demographic of A,B and C1, all
three of our products had to be reasonably
sophisticated and well written to maintain
our audience’s interest.
TARGET AUDIENCE
Monday, 16 March 2015