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Deciding on the course and its objectives

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This presentation is about a structured approach for designing the educational course and its objectives that ensure good student satisfaction and retention. These include tips on deciding on target audience, using voice of students to design the content, prioritizing student needs using Kano model so that differentiators and wow factors can be built in the course.

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Deciding on the course and its objectives

  1. 1. Deciding on the Course & its objectives that NILAKANTSRINIVASAN (NEIL) All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 1
  2. 2. Today’s Quest •Who should I teach to? •After taking my course, what will my students gain? •How can I create wow factors or differentiators? •How to create a unique course title? All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 2 Nilakantsrinivasan (Neil)
  3. 3. I teach Physics & Now I want to teach Physics online All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 3 Nilakantsrinivasan (Neil)
  4. 4. But who will you teach physics to? …….whoever wants to learn! All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 4 Nilakantsrinivasan (Neil)
  5. 5. Online Student base All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 5 Nilakantsrinivasan (Neil)
  6. 6. Truth about Teaching Online •Students in online forums come from diverse background •Their needs are very different from each other •They care a lot about their learning outcomes •They want to learn new skills and apply them All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 6 Nilakantsrinivasan (Neil)
  7. 7. To be successful in online teaching, choose your audience and design your course curriculum to meet their needs. Truth about Teaching Online •Students in online forums come from diverse background •Their needs are very different from each other •They care a lot about their learning outcomes •They want to learn new skills and apply them All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 7 Nilakantsrinivasan (Neil)
  8. 8. Deciding your target audience All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 8 Nilakantsrinivasan (Neil)
  9. 9. Your Market Student Segment All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 9 Nilakantsrinivasan (Neil)
  10. 10. Student Segmentation Student Segmentation Characteristics Behavioral Geography Demography • Region • City • Etc • Different Needs • Attitudes • Usage • Involvement • Etc • Age • Sex • Income • Etc All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 10 Nilakantsrinivasan (Neil)
  11. 11. Student Segmentation Characteristics Behavioral Geography Demography • Region • City • Etc • Different Needs • Attitudes • Usage • Involvement • Etc • Age • Sex • Income • Etc Behavioral Segmentation All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 11 Nilakantsrinivasan (Neil)
  12. 12. Students needing help for competitive exams Students needing help to pass school/college exams Professionals needing a refresher Research scholars needing coaching Home Schooling/ Distance Education Students Knowledge seekers Behavioral Segmentation of Physics Students All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 12 Nilakantsrinivasan (Neil)
  13. 13. Deciding on Segments and Size •Brainstorm on various student segments •Interview few students who you already know •Review student forums of competitor course •Search Internet for student insights •Estimate the market size All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 13 Nilakantsrinivasan (Neil)
  14. 14. Decide on target segment Strike a right balance, target 1 or few segments All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 14 Nilakantsrinivasan (Neil)
  15. 15. Who should I buy course? Who should not? My Target Segment All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 15 Nilakantsrinivasan (Neil)
  16. 16. Students don’t know what they don’t know but But I know what they know, what they don’t know and what they need to know! Too many assumptions? All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 16 Nilakantsrinivasan (Neil)
  17. 17. Student = Customer All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 17
  18. 18. Deciding your course curriculum & features All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 19 Nilakantsrinivasan (Neil)
  19. 19. Why listen to your Students? Customers •Design courses as per customers’ requirement •Identify changing needs of customers •Prioritize areas of improvement •Capture articulated & unarticulated expectations •Drive revenues through customer satisfaction & loyalty A quantum leap in marketplace comes from satisfying customers profitably All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 20 Nilakantsrinivasan (Neil)
  20. 20. Voice of Customers (Students) Voice of Customer (VOC) is used to describe customers’ needs and their perceptions of your product or service. All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 21 Nilakantsrinivasan (Neil)
  21. 21. You need to put effort into gathering the information Proactive VOC Gathering methods for Online Teaching Surveys Interviews Focus groups Pseudo user surveys Mystery shopping All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 22 Nilakantsrinivasan (Neil)
  22. 22. Expected Outcome of VOC •Proficiency level of students •Pre-requisites to join the course •Subject and Topics to be covered •Knowledge/Concepts to be imparted •How and where will student Apply the knowledge All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 23 Nilakantsrinivasan (Neil)
  23. 23. Survey – Build and Rollout •Surveymonkey.com or Google forms •Max 5 questions •Qualitative Vs Quantitative •Open ended questions •Freebies to participate in survey All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 24 Nilakantsrinivasan (Neil)
  24. 24. Sample Survey Questions (For Reference) •Why would you like to learn physics online? •Why is learning physics important to you? •Which specific topics in physics will be of interest to you? •What is your biggest concern learning physics online? •One thing that is invaluable to you? All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 25 Nilakantsrinivasan (Neil)
  25. 25. Sample Survey Results (For Reference) •I don’t understand quantum mechanics at all •Is there an easy way to remember formula in Physics •I need to practice a lot of sample papers and some one should correct them •Doubts, Doubts, Doubts ! •Do my homework •The quality of lectures online as not very good, either that are too high level or too basic, doesn’t work for high school •Some interesting examples, may be animation •Explain concepts I don’t understand with good examples •I want to teach my son, some guidance on how to teach physics •Refresh my physics so that I can teach my daughter •Help me clear my exams All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 26 Nilakantsrinivasan (Neil)
  26. 26. Group Student Needs Knowledge Flexibility Skills Support •Review the survey results •Group the information into buckets of your choice All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 27 Nilakantsrinivasan (Neil)
  27. 27. Weed off unreasonable needs of students & prioritize others using Kano Model All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 28 Nilakantsrinivasan (Neil)
  28. 28. Kano Model •A tool used to classify customer requirements based on their importance to customers •Helps set priorities of product characteristics Dr. Noriaki Kano All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 29 Nilakantsrinivasan (Neil)
  29. 29. Kano Model Illustration All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 30 Nilakantsrinivasan (Neil)
  30. 30. Must-Be’s - Core Value While developing a course we need to cover all features that are essential, core or mandatory. For Example: • Covering all the topics of a lesson • Accuracy of the information/concept being taught • Prompt arrival uploading of lectures • 99% system uptime ` All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 31 Nilakantsrinivasan (Neil)
  31. 31. Delighters - “Wow” factors While developing a course we need to keep in mind some features that excite customers. These never come up in surveys as they are unarticulated latent needs For Example: • Free upgrades • Gamification of concepts • Special staff attention/Coaching ` All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 32 Nilakantsrinivasan (Neil)
  32. 32. One Dimensional - Competitive While developing product/service concepts we need to match or slightly beat competition on features which increase satisfaction, when more of them are provided For Example: • Flexible Learning • Extended Access • Discounts ` All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 33 Nilakantsrinivasan (Neil)
  33. 33. Strategies to Prioritize Student Needs •Weed off unreasonable needs of students •Fullfil all must-be needs •Include few one-dimensional needs to stay competitive •Top up with one delighter to create a wow factor All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 34 Nilakantsrinivasan (Neil)
  34. 34. To summarize… All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 35
  35. 35. What value am I going to offer? Course Curriculum Course Features Mandatory Competitive Wow All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 36 Nilakantsrinivasan (Neil)
  36. 36. Summarize Course Objectives Example: I want to teach elementary physics to elementary-middle school students who have very basic science knowledge and want to be able to build simple physics experiments for fun and learning. I want to teach (level) of (subject) to (target audience) who have (skills) and want to be able to use (knowledge/concept) for (application). All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 37 Nilakantsrinivasan (Neil)
  37. 37. Unique Course Title •Action Oriented … ‘Build’ •Aspiration…. ‘Solve like a Pro’ •Ability to relate to the title … ‘for College Students’ Learn to create awesome physics games like a scientist! All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 38 Nilakantsrinivasan (Neil)
  38. 38. www.collaborat.com All Rights Reserved. Copyright @ 2014 Canopus Business Management Group 40

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