Design Physics Course Meet Student Needs

Deciding on the Course
& its objectives that
NILAKANTSRINIVASAN (NEIL)
All Rights Reserved. Copyright @ 2014 Canopus Business Management Group
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Today’s Quest
•Who should I teach to?
•After taking my course, what will my students gain?
•How can I create wow factors or differentiators?
•How to create a unique course title?
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Nilakantsrinivasan (Neil)

I teach Physics & Now I want to teach Physics online
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But who will you teach physics to?
…….whoever wants to learn!
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Online Student base
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Truth about Teaching Online
•Students in online forums come from diverse background
•Their needs are very different from each other
•They care a lot about their learning outcomes
•They want to learn new skills and apply them
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To be successful in online teaching, choose your audience and design your course curriculum to meet their needs.
Truth about Teaching Online
•Students in online forums come from diverse background
•Their needs are very different from each other
•They care a lot about their learning outcomes
•They want to learn new skills and apply them
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Deciding your target audience
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Your Market
Student Segment
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Student Segmentation
Characteristics
Behavioral
Geography
Demography
• Region
• City
• Etc
• Different Needs
• Attitudes
• Usage
• Involvement
• Etc
• Age
• Sex
• Income
• Etc
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Characteristics
Behavioral
Geography
Demography
• Region
• City
• Etc
• Different Needs
• Attitudes
• Usage
• Involvement
• Etc
• Age
• Sex
• Income
• Etc
Behavioral Segmentation
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Students needing help for competitive exams
Students needing help to pass school/college exams
Professionals needing a refresher
Research scholars needing coaching
Home Schooling/ Distance Education Students
Knowledge seekers
Behavioral Segmentation of Physics Students
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Deciding on Segments and Size
•Brainstorm on various student segments
•Interview few students who you already know
•Review student forums of competitor course
•Search Internet for student insights
•Estimate the market size
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Decide on target segment
Strike a right balance, target 1 or few segments
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Who should I buy course?
Who should not?
My Target Segment
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Students don’t know what they don’t know but But I know what they know, what they don’t know and what they need to know!
Too many assumptions?
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Student = Customer
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Deciding your course curriculum & features
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Why listen to your Students?
Customers
•Design courses as per customers’ requirement
•Identify changing needs of customers
•Prioritize areas of improvement
•Capture articulated & unarticulated expectations
•Drive revenues through customer satisfaction & loyalty
A quantum leap in marketplace comes from satisfying customers profitably
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Voice of Customers (Students)
Voice of Customer (VOC) is used to describe customers’ needs and their perceptions of your product or service.
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You need to put effort into gathering the information
Proactive VOC Gathering methods for Online Teaching
Surveys
Interviews
Focus groups
Pseudo user surveys
Mystery shopping
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Expected Outcome of VOC
•Proficiency level of students
•Pre-requisites to join the course
•Subject and Topics to be covered
•Knowledge/Concepts to be imparted
•How and where will student Apply the knowledge
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Survey – Build and Rollout
•Surveymonkey.com or Google forms
•Max 5 questions
•Qualitative Vs Quantitative
•Open ended questions
•Freebies to participate in survey
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Sample Survey Questions (For Reference)
•Why would you like to learn physics online?
•Why is learning physics important to you?
•Which specific topics in physics will be of interest to you?
•What is your biggest concern learning physics online?
•One thing that is invaluable to you?
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Sample Survey Results (For Reference)
•I don’t understand quantum mechanics at all
•Is there an easy way to remember formula in Physics
•I need to practice a lot of sample papers and some one should correct them
•Doubts, Doubts, Doubts !
•Do my homework
•The quality of lectures online as not very good, either that are too high level or too basic, doesn’t work for high school
•Some interesting examples, may be animation
•Explain concepts I don’t understand with good examples
•I want to teach my son, some guidance on how to teach physics
•Refresh my physics so that I can teach my daughter
•Help me clear my exams
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Group Student Needs
Knowledge
Flexibility
Skills
Support
•Review the survey results
•Group the information into buckets of your choice
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Weed off unreasonable needs of students & prioritize others using Kano Model
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Kano Model
•A tool used to classify customer requirements based on their importance to customers
•Helps set priorities of product characteristics
Dr. Noriaki Kano
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Kano Model Illustration
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Must-Be’s - Core Value
While developing a course we need to cover all features that are essential, core or mandatory. For Example:
• Covering all the topics of a lesson
• Accuracy of the information/concept being taught
• Prompt arrival uploading of lectures
• 99% system uptime
`
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Delighters - “Wow” factors
While developing a course we need to keep in mind some features that excite customers. These never come up in surveys as they are unarticulated latent needs For Example:
• Free upgrades
• Gamification of concepts
• Special staff attention/Coaching
`
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One Dimensional - Competitive
While developing product/service concepts we need to match or slightly beat competition on features which increase satisfaction, when more of them are provided For Example:
• Flexible Learning
• Extended Access
• Discounts
`
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Strategies to Prioritize Student Needs
•Weed off unreasonable needs of students
•Fullfil all must-be needs
•Include few one-dimensional needs to stay competitive
•Top up with one delighter to create a wow factor
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To summarize…
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What value am I going to offer?
Course Curriculum
Course Features
Mandatory
Competitive
Wow
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Summarize Course Objectives
Example: I want to teach elementary physics to elementary-middle school students who have very basic science knowledge and want to be able to build simple physics experiments for fun and learning.
I want to teach (level) of (subject) to (target audience) who have (skills) and want to be able to use (knowledge/concept) for (application).
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Unique Course Title
•Action Oriented … ‘Build’
•Aspiration…. ‘Solve like a Pro’
•Ability to relate to the title … ‘for College Students’
Learn to create awesome physics games like a scientist!
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www.collaborat.com
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Design Physics Course Meet Student Needs

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