Irn bru pro forma irh

Info-graphic Research: TV Presenter
 Have an attractive, strong personality, being naturally outgoing and confident
 Enjoy contact with an audience and with people in general
 Be able to communicate effectively and have a good understanding of the whole production process
 Have excellent written and oral communication and presentation skills
 Possess performance skills and a clear voice for broadcasting
 Have research and interviewing skills, complemented by an inquisitive nature
 Have awareness of media law
 Be able to handle stress and make quick decisions under pressure
 Have a broad range of interests, including current affairs
 Have knowledge of the requirements of the relevant health and safety legislation and procedures
 Presenters work at the front line of television. They introduce and host programmes, read the news, interview people and report on issues
and events.
 Even though the number of channels and radio stations continues to increase, opportunities to become a Presenter are still few and far
between and competition remains fierce.
 They may work on a range of programmes or specialise in a particular type, such as current affairs. The calm and relaxed manner of successful
presenters makes the job seem easier than it is.
 They are usually involved in the careful planning that goes into every programme, including rehearsals and research. They may write their own
material and they also need to be able to memorise facts and ad-lib when necessary. They keep the programme running to plan whilst on air,
working closely with the production team. This often involves following detailed instructions whilst reading from an autocue and/or script,
and responding positively to any problems or changes.
 Presenters work across national and regional television and radio, satellite and cable channels, and also in the non-broadcast sector, e.g.
training and corporate productions. Most are employed on short contracts and the hours can be long and unsociable. The work may be studio
based or on location
http://creativeskillset.org/job_roles/305_tv_presenter

 With an established TV career, you could branch out into radio work, acting, or writing for newspapers and magazines.
 With experience you could also choose to move into other areas within the media industry like production.
 There are no set requirements. Competition for jobs is strong though so you will need determination, persistence and the
ability to network and promote yourself.
 Some presenters move into TV from other areas of the media like journalism or media research.
 You may need a degree or detailed knowledge if you want to work as a presenter for specialist programmes like science,
history or property development.
 Broadcasters like the BBC, ITV and Channel 4 offer work experience placements, insight and talent days which can give
you a better understanding of the industry.
 You’ll need:
• excellent communication and presentation skills
• the ability to improvise when necessary
• research and interviewing skills
• calmness under pressure
• a good memory, for recalling scripts and facts
• the ability to work on more than one task at a time
https://nationalcareersservice.direct.gov.uk/job-profiles/tv-presenter

 What does a television presenter do?
• Documentaries
• Children’s television
• Game shows
• Current affairs programmes
• Reality TV shows
 While there are no specific qualifications required to become a television presenter, many people begin their careers
by working as runners or media researchers behind the scenes of television shows. Some people become television
presenters after working as actors.
 If you’re serious about a career as a television presenter, you’ll need to have a showreel – a short film which shows
your on-screen presenting skills.
 You should try to get as much experience as possible of presenting, to develop an understanding of the way the
industry works and to start building up a network of contacts. You could do this through work experience or voluntary
work in community, hospital or student radio.
 You could still get into TV presenting without a degree if you have the right kind of skills and personality. Competition
for jobs is very strong so you will need determination, persistence and the ability to network and promote
yourself. You will need to get as much experience as possible of presenting, to develop an understanding of the way
the industry works and to start building up a network of contacts.
https://www.ucas.com/ucas/after-gcses/find-career-ideas/explore-jobs/job-profile/television-presenter

£2.2million - £2.5 million
Chris Evans, Presenter
£1.75 million – £1.79 million
Gary Lineker, Presenter
£850,000-899,999
Graham Norton, Presenter
£700,000-749,999
Jeremy Vine, Presenter
£600,000-649,999
John Humphrys, Presenter
£550,000-599,999
Huw Edwards, Presenter
£500,000-549,999
Steve Wright, Presenter
£450,000-499,999
Claudia Winkleman,
Presenter
Matt Baker, Commentator
and Presenter
£400,000-449,999
Alex Jones,
Presenter
Nicky Campbell,
Presenter
Stephen Nolan,
Presenter
Andrew Marr,
Presenter
Alan Shearer, Sport
£350,000 - £399,999
Fiona Bruce,
Presenter
Tess Daly, Presenter
Vanessa Feltz,
Presenter
Nick Grimshaw,
Presenter
Simon Mayo,
Presenter
£300,000-349,999
Nick Knowles, Presenter
Sue Barker, Presenter
Eddie Mair, Presenter
Lauren Laverne,
Presenter
£250,000-299,999
George Alagiah,
Presenter
Nick Robinson,
Presenter
Ken Bruce, Presenter
Scott Mills, Presenter
Trevor Nelson,
Presenter
Evan Davis, Presenter
Brian Cox, Presenter
Zoe Ball, Presenter
Jason Mohammad,
Presenter
£200,000 -249,999
Alan Yentob, Presenter
Victoria Derbyshire,
Presenter
Mishal Husain,
Presenter
Martha Kearney,
Presenter
Andrew Neil, Presenter
Mark Radcliffe,
Presenter
Mark Chapman,
Presenter
Jools Holland,
Presenter
Dan Walker, Presenter
John Inverdale,
Presenter
Gabby Logan,
Presenter
£150,000-199,999
Mel Giedroyc, Presenter
Paul Martin, Presenter
Simon Schama, Presenter
Justin Webb, Presenter
Kirsty Wark, Presenter
Sophie Raworth,
Presenter
James Naughtie,
Presenter
Gavin Esler, Presenter
Ben Brown, Presenter
Adrian Chiles, Presenter
Greg James, Presenter
Shaun Keaveny, Presenter
Moira Stuart, Presenter
Jo Whiley, Presenter
Naga Munchetty,
PresenterJohn McEnroe,
PresenterJClare Balding,
Presenter
Jonathan Agnew,
Presenter
http://www.express.co.uk/showbiz/tv-radio/830476/BBC-salaries-salary-pay-full-list-chris-evans-gary-lineker

http://www.bbc.co.uk/news/entertainment-arts-
40668359
https://www.thesun.co.uk/tvandshowbiz/1434068/dermot-oleary-set-
to-be-best-paid-solo-presenter-on-uk-tv-with-8million-x-factor-deal/

Have a strong, relatable
personality, and be outgoing to
attract your audience to you / your
show and enjoy their contact as
you present.
Make sure you research the topic
you are going to be talking about so
your audience know that you know
what you’re talking about in the
field.
Top 10
Presenting
Tips
Make sure you speak with a
clear accent and voice so
viewers are able you follow
what you’re saying, if you
speak fast try slowing your
speech down.
Be prepared to present
several other forms of
media other than your
chosen, such as
documentaries, reality tv
shows, children’s tv, the
news, game shows etc
BBC, ITV and Channel 4 offer
work experience for people
to get a better understanding
of the industry, contact these
companies for yore details.
There are no specific
qualifications to do presenting as
most presenters come from other
media based professionalism or
journalism.
You may need to improvise
on occasion and remember
scripts and important facts
when presenting live
Could you be the next Ant
and Dec or Holly and
Phillip? Ant and Dec earn
an average sum of
£4million a year each.
Holly and Phillip not too
far behind with £1 million
each.
Presenters can earn a
minimum of £150,00 a year
that figure rising depending
on your skills and popularity
in the industry
Make sure you have a
broad range of interests
and knowledge of currant
affairs happening around
the globe.

Info-graphic Bibliography:
 anon. (anon). tv presenter. Available: http://creativeskillset.org/job_roles/305_tv_presenter. Last
accessed 12.09.17.
 anon. (.). tv presenter. Available: https://nationalcareersservice.direct.gov.uk/job-profiles/tv-
presenter. Last accessed 13.09.17.
 anon. (.). how to become a television presenter. Available: https://www.ucas.com/ucas/after-
gcses/find-career-ideas/explore-jobs/job-profile/television-presenter. Last accessed 13.09.17.
 anon. (.). BBC Saalries. Available: http://www.express.co.uk/showbiz/tv-radio/830476/BBC-
salaries-salary-pay-full-list-chris-evans-gary-lineker. Last accessed 13.09.17.
 anon. (.). BBC Pay. Available: http://www.bbc.co.uk/news/entertainment-arts-40668359. Last
accessed 13.09.17.
 Dan Wootton. (2016). HOST WITH THE MOSTDermot O’Leary set to be best-paid solo presenter on
UK TV with £8million X Factor deal. Available:
https://www.thesun.co.uk/tvandshowbiz/1434068/dermot-oleary-set-to-be-best-paid-solo-
presenter-on-uk-tv-with-8million-x-factor-deal/. Last accessed 13.09.17.

Research:
Describe how you located, retrieved and stored information:

Client research: IrnBru, what is it?
Client: Irn-Bru
Product: Carbonated Soft Drink
Advertising: TV Adverts, posters, Social Media
Irn-Bru, when advertising on TV, have a reputation of using funny adverts that are a combination of realistic and anti
realistic experiences. They use a factor of persuasion: reward power to entice viewers that the drink will leave some form
of positive benefit. Irn-Bru also use a series of funny posters/pictures to share on the internet or advertise on billboards
and the side of buses. In the adverts, the main lines of appeal that Irn-Bru uses are Dreams and Fantasy, Successful
Romance And Love and the main which is Comedy And Humour. Most TV adverts used for Irn-Bru use a Narrative
structure and stick to a certain story line, some Linear some Non-Linear.
When looking at the Irn-Bru website it is obvious that it holds male aspects, such as the Irn-Bru acting as a football being
scored into a net. The colour scheme Irn-Bru use is also very manly with blue and orange as the main colours. If you were
to watch the adverts created by Irn-Bru, it would be noted that most adverts have men drinking the product over women,
women are seen to be drinking but it isn’t as prominently shown. A lot of Irn-Bru’s TV adverts and Billboards were taken
down due to many complaint and offensiveness, although the adds were to be taken as jokes, people didn’t see the
humour.

Client research: Posters (1-10)
1 2 3
4 5 6
7
8 9 10

Client research: (12)
History
a. Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which from 1901
has contained 32 flavours.
b. IRN-BRU's unique combination of flavours delivers the brands indescribable and phenomenal taste.
c. Throughout the years, IRN-BRU's irreverent and humorous advertising has continued to entertain fans up and down
the country and has won the brand many awards over the years, as well as an army of supporters.
Brand facts
a. The recipe for IRN-BRU is known by only three people in the world - former Chairman Robin Barr, his daughter
Company Secretary and Legal Affairs Manager Julie Barr; and one other A.G.Barr p.l.c board director whose identity
remains confidential.
b. The secret recipe has been passed down from one generation of the Barr family to another since 1901 when BARR'S
IRON BREW (as it was then) was launched by Robert Barr and his son Andrew Greig Barr.
c. On the announcement of his retirement from the role of Chairman in 2009, Robin Barr confirmed that he will continue
to mix the secret recipe for IRN-BRU at the company’s headquarters in Cumbernauld. In true Barr tradition, he has
now passed the secret recipe onto his daughter, Julie Barr, who will keep the recipe a secret for generations of IRN-
BRU drinkers to come.
Product & pack info
a) IRN-BRU is available as a Sugar Free, XTRA and Regular soft drink.
b) Available in a range of sizes.

Client research: Bottle Sizes (13)
150 ml can
250 ml plastic bottle
330 ml can
330 ml glass bottle
500 ml Value Can (formerly the big summer can)
500 ml plastic bottle
600 ml plastic bottle (Russia)
1 litre plastic bottle
1.25 litre bottle (Australia, New Zealand, Russia, UK)
2.25 litre plastic bottle (Russia)
2.5 litre bottle (UK "Big Bru")
355 ml glass bottle (in Canada)
750 ml glass bottle
5 litre Syrup containers.

Client research: TV Adverts
i. https://www.youtube.com/watch?v=iFEmtJRSrvw
ii. https://www.youtube.com/watch?v=9UprxM_aBWk
iii. https://www.youtube.com/watch?v=PByae1AaiVk
iv. https://www.youtube.com/watch?v=ibuLgsVcQUY
In the first advert, it is noted that he starring man is shocked/nervous to have his girlfriend move into
his flat so suddenly with all of her items that are very pink. Which leads him onto having an Irn-Bru to
ease his nerves, especially when he sees his girlfriends mum has moved in too.
In this advert, the father of a young teenage girl is seen to be

Info-graphic Bibliography:
1. anon. (.). .. Available: https://beautifulrailwaybridgeofthesilverytay.wordpress.com/tag/irn-bru/. Last accessed 19.09.17.
2. anon. (.). .. Available: https://www.behance.net/gallery/12242631/Irn-Bru-Bitches-poster. Last accessed 19.09.17.
3. anon. (.). .. Available: https://www.pinterest.co.uk/pin/201536152045077945/. Last accessed 19.09.17.
4. anon. (.). .. Available: http://davidgrenfell.co.uk/IRN-BRU-Poster-Campaign. Last accessed 19.09.17.
5. anon. (.). .. Available: http://davidgrenfell.co.uk/IRN-BRU-Poster-Campaign. Last accessed 19.09.17.
6. anon. (.). .. Available: https://www.thetimes.co.uk/article/irn-bru-is-bigger-than-coke-in-scotland-ttd9qmdm0t6. Last
accessed 19.09.17.
7. anon. (.). .. Available: http://www.advertolog.com/irn-bru/print-outdoor/unlike-my-daughter-429755/. Last accessed
19.09.17.
8. anon. (.). .. Available: http://michaelkinlan.co.uk/irn-bru-posters. Last accessed 19.09.17.
9. anon. (.). .. Available: https://www.pinterest.com/pin/450500768947881471/. Last accessed 19.09.17.
10. anon. (.). .. Available: https://www.pinterest.com/pin/556898310151123090/. Last accessed 19.09.17.
11. anon. (.). .. Available: https://yougov.co.uk/opi/browse/Irn_Bru. Last accessed 19.09.17.
12. anon. (.). .. Available: http://www.agbarr.co.uk/our-brands/irn-bru/. Last accessed 19.09.17.
13. anon. (.). .. Available: https://en.wikipedia.org/wiki/Irn-Bru. Last accessed 19.09.17.

Market research: (11)
Irn-Bru Pepsi
Coca cola Dr Pepper

Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?

Audience research: Primary Source
As a class we did some primary research in order to fid out whose peoples favourite fizzy drinks are and how they found
out about them. My results are as follow:
0
1
2
3
4
5
6
7
8
9
10
Male Female Other
What Is Your Gender?
This shows that there is a dominant male gender
that partook in the survey against females. This
shows that Irn-Bru need to broaden their audience
gender to more females as the product packaging
is very masculine.

0
2
4
6
8
10
12
14-16 17-19 20-24
What Is Your Age Range? There is a mixed amount of ages within the
survey, the highest being people between the
ages of 17-19. This shows that Irn-Bru’s main
drinkers are all student age, therefore shows
that in order to sell to an older audience they
need to improve some qualities of the drink or
packaging.

0
1
2
3
4
5
6
Coke Fanta Irn-Bru Don't like fizzy drinks
What Is Your Favourite Fizzy Drink?
When asked what peoples favourite fizzy drinks
were, Irn-Bru wasn’t at the top, as Coke and
Fanta we’re more popular upon everyone
partaking in the survey. This shows that Coke
and Fanta are the more favourable drinks in
comparison to Irn-Bru.

0
2
4
6
8
10
12
Yes No
Do You Prefer The Sugar Free Version Of These Drinks?
The most popular answer for this question was
no, showing that people aren’t in favour of sugar
free drinks. Coca Cola have started handing out
free samples of their sugar free product in order
to get people to purchase that instead.

0
2
4
6
8
10
12
Yes No Maybe
Have You Ever Tried Irn-Bru? This shows that people have tried Irn-Bru as well as
heard of the product, however looking at previous
results it isn’t a favourite upon most. Once again
showing that Coke is a more popular brand of
drink.

0
2
4
6
8
10
12
14
16
Yes No
Have You Ever Seen An Advert For Irn-Bru?
This table shows that 99% of people have seen Irn-
Bru adverts, deeming it’s popularity on TV and other
sources of advertisement. It proves that Irn-Bru’s
humour within adverts makes people remember the
product and want to buy it if they see it in store.

0
1
2
3
4
5
6
7
8
9
10
Tv Social Media Bus Stop Sign Side Of Bus
Where Did You See The Advert? This shows that TV and Social Media adverts are more
popular and eye catching to the public eye. This proves
that the audience don’t notice the bus stop adverts as
much as TV and social media adverts showing that Irn-
Bru need to make more eye-catching advertisements.

0
2
4
6
8
10
12
14
16
Social Media Posters TV Radio
What Sort Of Media Do You Use The Most? This proves that social media is a go to for the
target audience. It sows that most of Irn-Bru’s
audience all use social media so need to start
advertising more often on social media sites
such as Facebook, YouTube etc

Audience research: Qualitative Questions
1. Have you ever tried Irn-Bru and what did you think?
I have and it’s appetizing. (Libby)
Never tried it. (Hannah)
Yes and I like it, it’s nice. (Leah)
Yes, thought regular was good sugar free not good (Josh)
2. Besides Irn-Bru, what other drinks do you enjoy?
Fanta.
Fanta.
Everything else.
Coke.
3. Have you ever seen an Irn-Bru TV advert?
Yes.
Yes.
Yes.
Yes, on stv in Scotland.
4. What do you think of the advert humour?
Humourous but also blokeish.
Very stereotypical for men.
It’s good for everyone.
I think it works to appeal to its audience
5. Have you ever tried Irn-Bru in Scotland?
Never been to Scotland.
Yes, I have tried Irn-Bru in Scotland it replaces coke.

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

Individual Idea:
My idea is to have a big party with people dressed as all the popular fizzy drinks i.e. Coke, Pepsi, Dr Pepper etc. The party
is seen to be pretty boring and everyone around is sitting bored, huffing and puffing wishing they could go home, when
who ever is dressed as Irn-Bru comes in with loads of girls hanging off of him. He is a stereotypically big built guy who is
tall and has big muscles that everyone’s attracted to. Everyone is then seen to have a good time after Irn-Bru comes in,
making it look like if you drank Irn-Bru, you would automatically become the life of the party.
Print Advert:
The poster will have
several people in the
background all
drinking the different
fizzy drinks looking
annoyed and upset
trying the get to the
front of the image
and someone right in
the centre drinking
Irn-Bru who would
be in the foreground
of the poster.
TV Advert:
The advert would be as
described above, people
dressed as different fizzy drinks,
looking bored and wanting to
leave the party, slow music
would be playing and the
colours on screen would be dull
and dark until Irn-Bru comes
into the room, making
background music go from slow
and boring to upbeat and fun
and the colours change from
dull to really colourful.
Advergame:
The game for my idea would be to
have a bottle of Irn-Bru as a timer
and you would have several
different things to change at the
party in the room and all over the
house to make it a better party
before Irn-Bru came in and you
would have to complete the tasks
before the timer ran out, each
task you complete would add 10
seconds onto your time, you
would start the game off with 60
seconds on the clock.

Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.

Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

Planning Docs (Advergame):

Planning Docs (Print Advert):

Finished Stuff:
Finished pieces to be displayed on your blog.

Irn bru pro forma irh

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