MASTER-aug2016

Copyright Goldfish Media Training, part of jmp media limited. Reg 08176200 (England and Wales)
www.goldfishmediatraining.co.uk
WELCOME
Welcome to Goldfish Media Training
and our intensive one-day course.
The ability to perform confidently in front of a
camera is no longer an optional talent for leaders in
any sector.
There are more TV and radio outlets than ever
before and video reporting is now a core skill for all
trained journalists.
Even beyond the formal surroundings of a studio,
the reporter interviewing you is ever more just as likely
to be wielding a smartphone or camera as a
notebook and pen. The web and social media mean
your words are likely to spread fast and far.
We will teach you the methods that well-trained
politicians, business leaders and high profile
spokesmen habitually use to ensure their message is
clear and understood - and give you tools to help you
keep your cool under pressure when your
organisation is in the media spotlight, even when for
the wrong reasons.
We are confident you will find your day with us
effective and challenging, but also fun.
This brochure outlines what you can expect from
your day, explains how to find us, introduces our team
of highly experienced media trainers and offers some
introductory advice which will help you prepare.
We very much look forward to welcoming you.
Carolyn Kendall
Production Manager
carolyn@goldfishmediatraining.co.uk
You will find
your day with us
informative and
challenging, but
also fun
SCHEDULE
An indicative timetable of
your day with Goldfish
Media Training.
MEET THE TEAM
A few details about our
pool of experienced
journalists and educators.
OUR VENUES
Details of the three iconic
Goldfish training locations
in and around London.
MEDIA HINTS
Some things to ponder
before you arrive to help
you engage confidently.
CONTENTS
Face-to-face: BBC Breakfast’s Mike Bushell, one of
the experienced journalists in our training pool,
introduces an interview on a Goldfish training day

Your Goldfish Media
training day is designed on
the principle that the best
way of learning is doing,
followed by constructive
feedback.
You will receive voice
training, advice about how
to prepare for interviews,
and tips on the regulations
and behaviour
broadcasters are
expected to follow.
But the focus of the day
will be a series of studio
interviews by our
journalists, on themes
relevant to your
organisation. These will be
recorded and feedback
given immediately
afterwards.
There will be plenty of
opportunities for you to ask
specific questions.
It’s not all work. The
day includes a three-
course lunch.
The recordings of your
interviews, together with
detailed written feedback,
will be provided within
seven days of your visit.
The focus
is a series of
studio interviews
by our journalists
on themes
relevant to
you
Arrival and welcome
Enjoy some refreshments and meet the team.
Introduction to the day
We’ll talk through the plan for your training and identify
what we and you intend to achieve.
You and your voice
Our vocal specialist offers tips on how to use your voice to
best effect and highlights some common pitfalls.
l Identifying your vocal strengths and weaknesses
l Communicating with care but sincerity
l Avoiding clichés and verbal tics
Staying cool on camera
We take you through some fundamentals about handling
interviews on camera.
l Having confidence in your expertise
l Establishing control and self-control
l Knowing the broadcaster’s obligations to you
Demystifying the studio
A guide to what’s what and who’s who in a TV studio.
Face-to-face
Step into the hot seat as our journalists conduct two back-
to-back, ‘as live’, timed interviews with you on camera.
l Interview 1 - A friendly start, focusing on good news,
plus debrief by interviewer and director
l Interview 2 - Something tougher, inviting you to think
on your feet, plus debrief.
Lunch
Take a break and enjoy a well-earned lunch.
Two contexts
l Interview 3 - The disembodied voice - a ‘remote’
interview, when you are on camera but not in the same
room as the person asking the questions. With debrief.
l Interview 4 - No holds barred - a final ‘interrogation’
back in the studio. With debrief.
Reflection and discussion
A chance to pull together the key themes of the day with
the team over refreshments, identify the skills you have
learned and ask any outstanding questions.
Departure
09.45
11.00
11.45
13.00
14.30
15.45
16.15
10.00
12.00
SCHEDULE OF THE DAY
09.15

THE GOLDFISH TEAM
Goldfish Media
Training is run by
JONATHAN MARKS
and CAROLYN
KENDALL, working
with a growing pool
of experienced
journalists and media
educators to deliver
the best possible
training tailored to
you and your
organisation. Longer
profiles are available
on our website.
Jonathan is an award-winning producer/director with
over 40 years’ experience in television and video, both
factual and drama. He has also led teams providing
television interview techniques training for both the
Ministry of Defence and for principals and vice-principals
in further and higher education colleges.
Jonathan Marks
Carolyn’s early career was in finance and later for
Cameron McKenna, one of the UK’s largest law firms. In
1993 she became an events manager for De Vere Group
hotels. She joined Jonathan Marks at JMP Media as
Production Manager in 2011. Carolyn oversees all media
projects and liaises with clients and professional staff.
Carolyn Kendall
Mike presents the sport on Breakfast for the BBC. He has
profiled and personally sampled nearly 400 different
sports - apparently a world record. Mike has vast
experience of covering big events, including the
Olympics, Paralympics, the winter games, FIFA World
Cups, Commonwealth Games and Asian Games.
Mike Bushell
Andy is a former deputy editor of the Oxford Mail who
worked in the regional newspaper industry for 20 years in
a range of roles across media platforms. He now
combines academic and professional careers, lecturing
in Journalism and running a consultancy offering training,
writing, design and other media services.
Andy Chatfield
Patrick Lunt
Patrick began his career with the British Forces
Broadcasting Service, before spending 30 years as a
regular voice on BBC Radio 2. He has presented the
Lawrence Olivier Awards, narrated documentary series
for the Discovery Channel and his is the distinctive voice
behind numerous TV and radio commercials.
Continued on next page...

David is an award-winning television broadcaster. His
work as a presenter, reporter and producer has been
seen and heard on ITV News at Ten, ITV Sport, CNN,
MSNBC and ITV News Meridian. He has covered the FIFA
World Cup, Olympic Games, The Ashes, Formula One
World Championships - and interviewed Sir Alex Ferguson.
David Reilly
Will has been a broadcast journalist for over 15 years,
specialising in the practice and teaching of news and
sport. He has been involved in both local and national
radio and television, and worked on location in four
continents for numerous broadcasters including BBC Sport,
Channel 5, Sky Sports and Al Jazeera Sport.
Will Cope
Andy is a news and sports broadcaster with more than 30
years’ experience. He has worked for ITV, ITN and now Sky
Sports, where he is a regular contributor as a presenter,
reporter and producer. Before moving into TV, he worked
as a news journalist for national newspapers. He also trains
Journalism undergraduates how to become broadcasters.
Andy Ford
A journalist for more than 25 years, Jonathan worked on
regional daily and national papers before moving to
regional TV news. He now works as a news editor on ITV’s
Good Morning Britain. He is also an experienced trainer of
TV producers, presenters and journalists, and runs his own
media training consultancy.
Jonathan Ferrero
Martin is a print and broadcast journalist and educator of
considerable experience, ranging from presenting,
directing and producing with the BBC and others, to print
journalism for papers like the Telegraph, Observer and
Independent, and numerous magazines. He has worked
in over 45 countries and authored three travel books.
THE GOLDFISH TEAM
...continued Martin Buckley

OUR VENUES
Our training locations
have been carefully
selected to offer clients
convenience, state-of-
the-art facilities and a
certain WOW factor.
Our three London
venues are all iconic in
their own way.
They include a world-
famous hub of movie-
making, a studio in the
heart of the Westminster
political bubble and a
fashionable complex in
one of the capital’s
most vibrant and
creative districts near
Tower Bridge.
But we don’t just
want to give clients
flexibility and a
memorable day out. If
you can perform
confidently on camera
here, there are few
places or contexts in
the UK and beyond that
should unnerve you in
your media
appearances in the
years ahead.
PINEWOOD STUDIOS
Pinewood Road, Iver Heath, Buckinghamshire SL0 0NH1
Pinewood is a leading provider of studio and
related services to the global film and television
industry.
Synonymous with world class British and
international productions, the impressive heritage
of its studios date back to the early 20th Century
and are home to some of the most successful
feature films and TV shows ever made.
Our media training takes place in TV Three,
used by Camelot to broadcast the National
Lottery Live in the heart of Pinewood Studios in
Buckinghamshire.
With a choice of delightful shooting locations
such as St Katharine Docks, Tower Bridge and the
quiet warehouses off Wapping’s cobbled streets,
Cherryduck Studios are the ideal location for
Goldfish clients who are based in the City of
London or to the east of the capital.
Our media training takes place in Studio 4 of
Cherryduck Studios, conveniently located close
to Tower Hill and Wapping stations.
The venue is located just outside the
congestion charging zone and there is free
private car parking.
CHERRYDUCK STUDIOS
12-18 Sampson St, London E1W 1NA2
WESTMINSTER LIVE
3 Albert Embankment, London SE1 7SP3
This studio complex boasts one of the most
iconic views in the world - it overlooks the
Houses of Parliament, Big Ben and The London
Eye. It regularly hosts major political discussions
and even visiting Presidents have been
interviewed here.
Westminster Live is an ideal location for
Goldfish clients who are based in central or
west London. The studios are only a short
distance from Waterloo station and also from
Westminster and Vauxhall tube stations. Parking
can be made available nearby.

HINTS BEFORE YOU ARRIVE
Your goal is to look good
on screen without going
overboard or distracting
from your message. Now is
not the time for that
favourite loud checked
shirt, or multi-coloured
dress. Patterns render
oddly on screen and can
distract attention.
For men, it’s plain suit,
shirt and tie for our
purposes. Keep the tie
bold and simple.
Women can opt for their
usual businesswear too,
but again keep the
colours limited and avoid
complex patterns.
Those with lighter
complexions can choose
bold colours to warm up
skin tone. If your natural
tone is darker, choose
something lighter. Keep
accessories to a
minimum.
Women should
apply make-up
that will enhance
their features
(slightly bolder than
one might wear
day-to-day) and
darker lipstick.
CLOTHING
Photo credits: collarduk; Jacob Reyes; www.audio-luci-store.it
MOVEMENT
In a normal conversation,
particularly when we feel
agitated, embarrassed or
enthusiastic, it is common
to communicate as much
through movement as
through words.
Some fidget without
realising it; others fiddle
with their hair, jewellery or
tie to ‘buy time’ when
cornered; still others blink
rapidly or look away when
nervous.
These natural instincts
have to be curtailed on
screen because the video
camera tends to
exaggerate movements –
and staring at the floor or
ceiling can appear rude or
even shifty.
We all have such habits
or tics, but it can
sometimes help clients to
be aware of theirs before
they arrive.
You may well already be
aware of some, but why
not ask someone you
know well and trust to tell
you just one observable
physical habit you have
when you are talking in a
tense context.
VOICE
Seeing yourself on an
online video or television
screen can be a little
disconcerting if you are
not used to it, but often we
find clients are more
unsettled by how they
sound than how they look.
Voice training is an
essential part of what we
provide and you will learn
a range of simple methods
to lend your voice clarity
and authority.
However confident or
eloquent, we all have
vocal habits which
actually impede
communication.
The most common is a
tendency to fear silence,
answer in haste and talk
too fast, particularly when
under pressure.
This can give a sense
that we are not in control
or trying to dissemble.
Get a friend to ask you
five or six simple questions
about your day.
Concentrate on
answering each question
clearly and accurately in
two sentences at a
measured pace.
A media interview
should be treated as no
more than a particularly
focused conversation.
It’s best to try to forget
the camera, the crew
and the audience.
Our training enables
you to become aware
of how you look and
sound so you can focus
the viewers' attention on
your message - not your
tie or intonation.
You do not need to
do any preparation in
advance, but some
clients have found the
following suggestions
useful.
We all have
such tics but it
can sometimes help
clients to be aware
of theirs before
they arrive
a
a
a
Your checklist
Complete our client
profile questionnaire
to help us tailor
training to your
needs and sector.
Tell Production
Manager Carolyn
about your travel
plans and any
dietary needs.
Read the enclosed
schedule of the day
and media hints to
help you feel
prepared.

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