When great candidates research your company, what will they find? Take control of your employer brand and join the conversation on the world’s largest employer review site—Indeed. Product Director Andrew McGlinchey will show how to optimize your Indeed Company Page by showcasing your unique workplace culture, the people that power your brand and your latest job openings. See how to take advantage of the latest product features and get inspiration from top-performing Company Pages. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 60 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit indeed.com/hire.

1. Enhance Your Employer Branding
Strategy with Company Pages
Andrew McGlinchey
Product Director"
Indeed
Yana Kogan
Talent Sourcing & Branding Manager"
BASF

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Employer branding on Indeed
On the world’s
largest job site
Tell your story
To the most
engaged job
seekers

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195M unique job seekers per month

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In a session with an apply, a job seeker sees job
listings from 100+ different employers

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When job seekers type a search query, fewer than
15% of queries are for a company name

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When a job seeker clicks through to view a company,
they are 4X more likely to click its jobs
Regular Search
Company Page

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Most job seekers look for a job that matches,
and then learn about the employer

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2015: New employer
branding features for
Company Pages

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3X more jobs
2X more job listings overall more often
2.7X
Job seekers who visit Company Pages
See Click to view details of Apply

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How Indeed can help
Tell Your Story
Engaging content"
on Company Page
Feature Your Brand
New featured ads
Engage
Respond to reviews"
and Q&A
Social Validation
Best Places
to Work

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Case Study: BASF

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150-year-old global
chemical company
Who is BASF?
Lab technicians, agricultural
scientists, electrical engineers
and more

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Indeed Company Page, social media, career
website, video and more
Channels:
Employer branding in 2015
• Ranked #36 by Potentialpark (#86 in 2014)
• Employer of Choice for efforts in support of
diversity, work-life balance, and career
opportunities Forbes, DiversityInc, Universum
and Minority Engineer Magazine
Results:

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views of Jobs page
(compared to 411,000 in 2014)
1.1 million
Careers section on BASF.com
of all website visitors open at least one job posting
23%
Increased in rank from #106 in 2014 to #21
in 2015 (Potentialpark)
Website

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Branded job posting
templates
Created to standardize job
postings
Templates contain introductory
language, descriptive EVP/CTO
verbiage and areas for specific
position responsibilities and
requirements

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Video job
Description test

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BASF’s Indeed
Company Page

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BASF Company Page
905 reviews,
average score of 4.2/5
Company videos
Social media integration

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BASF Company Page
905 reviews,
average score of 4.2/5
Company videos
Social media integration

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BASF Company Page
905 reviews,
average score of 4.2/5
Company videos
Social media integration

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Monthly
Company Alerts
Total Views
Mobile Job Views
Dec 2014
10,517
37,029
54%
Jan 2015
13,511
797,668
43%
March 2016
20,153
552,608
45%
Company Page Insights

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BASF Featured
Employer ad unit

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How Indeed can help
Tell Your Story
Engaging content"
on Company Page
Feature Your Brand
New featured ads
Engage
Respond to reviews"
and Q&A
Social Validation
Best Places
to Work

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10 millionemployer reviews on Indeed
Over

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11 millionemployer reviews on Indeed
This morning

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83%of job seekers say their decisions on where to apply are
influenced by employer reviews
Source: Indeed Data

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Existing feature: Reply to reviews
Give your constructive side of the story

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New feature: filter by review type
Job seekers can find the reviews that matter most to them

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New feature: Manage multinational content
Easily customize content per market

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New feature: Instagram

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New feature: Q&A

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Provide official company questions and answers

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A Sponsored Job that includes
salary information:
Mobile: +12% applies
Desktop: +14% applies

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600 millionreal salary data points

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How Indeed can help
Tell Your Story
Engaging content"
on Company Page
Feature Your Brand
New featured ads
Engage
Respond to reviews"
and Q&A
Social Validation
Best Places
to Work

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Job seekers: Find great places to work
Employers: Provide social proof to show your values

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Introducing
Best Places to Work
indeed.com/cmp

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Coming soon:
Choose a badge to show
on your Company Page
or website

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Tell Your Story
Engaging content"
on Company Page
Feature Your Brand
New featured ads
How Indeed can help
Engage
Respond to reviews"
and Q&A
Social Validation
Best Places
to Work

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Sneak peek: New employer branding features
Put your visual brand in front of job seekers while they are searching

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Your brand in more places
Search result pages

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Job seeker email alerts
Mobile job page
Your brand in more places

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How it will work
Sponsor jobs like you do today
On mobile search results
(when you win the auction)
On desktop search results
(when you win the auction)
Choose a great hero image that tells your story
In emails
(to subscribing job seekers)

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Sneak peek: Indeed brand impressions dashboard

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Tell Your Story
Engaging content"
on Company Page
Feature Your Brand
New featured ads
How Indeed can help
Engage
Respond to reviews"
and Q&A
Social Validation
Best Places
to Work

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You’re invited to be a pilot employer
for new Indeed branding features
Contact your Client Services team to participate
Find us at the Company Pages kiosk
in the Indeed Works space to learn more

48. Q&A

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Thank you!
Andrew McGlinchey
Product Director"
Indeed
Yana Kogan
Talent Sourcing & Branding Manager"
BASF