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Digging Into Data to Create Hiring Strategies That Work

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Data, data, everywhere—but not sure what to think? With heaps of data at your fingertips, figuring out what data to use and how to apply it to your talent attraction strategy can be intimidating. In this session, Indeed Director of Employer Insights Kevin Walker shares practical advice for breaking down the data to glean insights that make your job easier. Learn to use new analytics capabilities that tap into Indeed’s 6 terabytes of daily collected data to better understand market conditions in the cities where you need to hire, how you rank against competitors and how to harness click data to maximize recruitment ROI.

More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 60 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS).

For more information about how Indeed can help you hire, visit indeed.com/hire.

Published in: Recruiting & HR
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Digging Into Data to Create Hiring Strategies That Work

  1. 1. #indeedinteractive Digging Into Data to Create Hiring Strategies That Work Kevin Walker
 Director, Global Employer Insights @kpwalk
  2. 2. Indeed Monster CareerBuilder Beyond.com Jobs.net SimplyHired Source: Google Analytics #indeedinteractive Indeed US traffic Indeed is the #1 job site in the US with 80.2M unique US visitors per month
  3. 3. 64% of US job seekers search on Indeed each month Source: comScore #indeedinteractive
  4. 4. Indeed Resume" Indeed’s resume database is a snapshot of the US workforce Arts, Design, Entertainment, etc. Life, Physical, and Social Science Office and Administrative Support Protective Service Production Farming, Fishing, and Forestry Computer and Mathematical Community and Social Services Sales and Related Business and Financial Operations Management Healthcare Practitioners, etc. Healthcare Support Personal Care and Service Education, Training, and Library Legal Architecture and Engineering Transportation, etc. Food Preparation and Serving, etc. Installation, Maintenance, and Repair Construction and Extraction Building and Grounds Cleaning, etc. Equal share of resumes to share of US employment in that occupation
  5. 5. BLS Sample = 60,000 The US Bureau of Labor Statistics calculates the US unemployment rate using a monthly survey of approximately 60,000 households
  6. 6. Indeed sample = 80,200,000 BLS sample = 60,000 The US Bureau of Labor Statistics calculates the US unemployment rate using a monthly survey of approximately 60,000 households
  7. 7. There is no better source of real-time labor market data than Indeed
  8. 8. #indeedinteractive The three types of recruitment data from Indeed Labor market Internal performance Competitive benchmarking
  9. 9. #indeedinteractive The three types of recruitment data from Indeed Labor market Internal performance Competitive benchmarking What game am I playing? How am I doing at playing that game? How do I rank compared to everyone else playing?
  10. 10. #indeedinteractive Labor market data
  11. 11. #indeedinteractive
  12. 12. #indeedinteractive
  13. 13. There are two key factors that directly impact how easily and quickly you will fill open jobs in 2016 Job seeker interest 
 Experienced local talent #indeedinteractive
  14. 14. Indeed Labor Dynamics Matrix Inbound Recruitment Market Favorable Employer Market Highly Competitive Employer Market Outbound Recruitment Market Experienced Local Talent Job Seeker Interest Few Many Low High
  15. 15. #indeedinteractive Software Engineer Seattle, WA
  16. 16. Market Snapshot: Software Engineer in Seattle, WA Top 10 Most Active Employers in Seattle, WA April 2016 1,380 desktop job seekers +25% year/year 383 mobile job seekers +39% year/year $129,150 Median salary 464 exact match resumes 15,972 relevant resumes 3,403 unique jobs -45% year/year Employer # Open Jobs Amazon.com 2,464 Brilliance Publishing 232 Lab126 52 Tableau 34 Capital One 24 Microsoft 24 Nordstrom 24 Zillow 24 Electronic Arts 23 Oracle 23
  17. 17. Fewer job seekers/open job More job seekers/open job City Job Seeker Interest Score Long Beach 100 El Paso 93 Lincoln 50 Minneapolis 17 Austin 14 Seattle 5 San Francisco 3 Experienced Candidate Index Software Engineer in Seattle, WA (0-100) Job Seeker Interest 
 Unique Job Seekers Open Jobs 
 5
  18. 18. 6 Lower concentration of resumes Higher concentration of resumes Experienced Local Talent 
 Share of Resumes Share of Jobs City Experienced Candidate Score Lexington 100 Toledo 89 Long Beach 66 Dallas 41 Austin 25 Seattle 6 New York 4 Experienced Candidate Index Software Engineer in Seattle, WA (0-100)
  19. 19. Experienced Local Talent Many Few Low High Job Seeker Interest Seattle (4,5) San Francisco (9,3) Austin (25,14) Corpus Christi (38,100) Long Beach (66,100) Honolulu (76,37) Madison (51,19) El Paso (65,93) Columbus (28,72) Software Engineer – Seattle, WA Indeed Labor Dynamics Matrix
  20. 20. Internal performance data
  21. 21. Beta: Indeed Analytics
  22. 22. Beta: Indeed Analytics
  23. 23. Beta: Indeed Analytics
  24. 24. Competitive benchmarking data
  25. 25. Software Engineer Seattle, WA #indeedinteractive
  26. 26. Average Clickthrough Rates (CTR) Software Engineer – Seattle, WA #indeedinsights April 2016 Company Name Top 10 Active Employers 3.5% 5.0% 3.5% 5.0%
  27. 27. Software Engineer – Seattle, WA April 2016 Local Search Insights A stack ranking of employers, based on click per job performance Opera Software ASA Company Rank 1 USM 2 Moz 3 TIME Inc. 4 Dexter & Chaney, Inc. 5 Bizible 6 Fulcrum Technologies, Inc. 7 Getty Images HERE 8 9 Colage.com 10 265
  28. 28. Percent of jobs you sponsored April 2016 30% <Company Name> Top 10 Active Employers 50% Amazon.com Brilliance Publishing Lab126 Tableau Capital One Microsoft Nordstrom Zillow Electronic Arts Oracle """Software Engineer – Seattle, WA Top 10 Most Active Employers
  29. 29. April 2016 $84.16 / job $217.08 / job Top 10 Active Employers Average spend per Sponsored Job """Software Engineer – Seattle, WA Amazon.com Brilliance Publishing Lab126 Tableau Capital One Microsoft Nordstrom Zillow Electronic Arts Oracle Top 10 Most Active Employers
  30. 30. Resume Contacts Candidate Responses Response Rate Indeed Resume usage 3,087 155 5% 17% 33% - 370 867Missed Incremental Responses Leading Employers April 2016 Average Employers
  31. 31. Your company had 965,327" brand impressions on Indeed in April #indeedinsights April 2016 Top 10 Active Employers Employer rating 3.5 3.3 # of reviews 6,812 1,298 Followers 19,953 12,452 Company alerts sent 75,864 60,705
  32. 32. Average job days on Indeed #indeedinsights April, 2016 """Software Engineer – Seattle, WA 41 days Top 10 Active Employers 1 day 52 days <Company> 30 days 90 days
  33. 33. Next steps & questions

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