New Business Acquisition


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Presentation about the importance of your copy when selling on the Internet

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New Business Acquisition

  1. 1. New Business Acquisition Combine the real time power of buyer motivation with the effectiveness of Internet marketing …
  2. 2. Key Components <ul><li>New business success basically depends on three key components: </li></ul><ul><li>What you say </li></ul><ul><li>How you say it </li></ul><ul><li>Who you say it to </li></ul>
  3. 3. Add the Internet to the Equation <ul><li>You reach millions of people, many are qualified buyers! </li></ul><ul><li>You sell to qualified buyers — not just once — but over and over again! </li></ul><ul><li>You increased revenue </li></ul><ul><li>not otherwise possible! </li></ul><ul><li>Reach </li></ul><ul><li>= Millions of Buyers </li></ul><ul><li>Frequency </li></ul><ul><li>= Multiple Opportunities </li></ul><ul><li>Return </li></ul><ul><li>= Increased revenue </li></ul>
  4. 4. Tools of the Trade Email, email auto responders, websites, blogs, social networks, search engines and directory listings, paid advertising
  5. 5. Email and Auto Responders <ul><li>To reach qualified buyers and market products with irresistible offers… </li></ul><ul><li>Email is widely accepted form of communication. </li></ul><ul><li>You don’t even need a website to profit from email. </li></ul><ul><li>Value Benefits </li></ul><ul><li>You have the opportunity to utilize opt-in lists, which reduces expense to identify pre-qualified buyers </li></ul><ul><li>You control how often you reach out to your mailing list </li></ul><ul><li>You increase the potential for repeat and referral business, which means more sales </li></ul>
  6. 6. Websites <ul><li>In its simplest form, a website is your business online. </li></ul><ul><li>Content on your web pages makes you money or not . </li></ul><ul><li>If a website were a car traveling along the Superhighway, web design would be the car, web development would be its engine, and copy is the gas that gets you to your destination. </li></ul><ul><li>Breakdown </li></ul><ul><li>Your website is a vehicle </li></ul><ul><li>Design is what you see </li></ul><ul><li>Development makes it work </li></ul><ul><li>Copy gets you to your destination </li></ul>
  7. 7. Blogs and Social Networks <ul><li>Email and websites are not the only ways to reach people on the Internet today. </li></ul><ul><li>You can use many different vehicles that were not even available a few years ago… such as blogs, MySpace, YouTube, Twitter, LinkedIn and many more. </li></ul><ul><li>Value Benefits </li></ul><ul><li>Increased visibility </li></ul><ul><li>Increased web traffic </li></ul><ul><li>More prospects </li></ul><ul><li>More potential buyers </li></ul><ul><li>More money in your pocket </li></ul>
  8. 8. Search Engines and Directory Listing <ul><li>Internet Marketing is the process done to attract people searching the web for products and services you provide, so that they see your domain name listed in . . . </li></ul><ul><li>search engine found lists </li></ul><ul><li>online directories </li></ul><ul><li>key web pages </li></ul><ul><li>See it </li></ul><ul><li>Click it </li></ul><ul><li>Land on it </li></ul>
  9. 9. Paid Advertising <ul><li>You can even bid on keywords and pay for placement in sponsored listing . </li></ul><ul><li>Your ad and URL is then shown on related web pages where people are visiting. </li></ul><ul><li>Value Benefits </li></ul><ul><li>Longer reach for potential buyers </li></ul><ul><li>Pre-qualified visitors </li></ul><ul><li>Sell to right people </li></ul><ul><li>Increased sales </li></ul><ul><li>More money in your pocket </li></ul>
  10. 10. Case Study According to The Direct Marketing Association study, over the next few years… Online spending projected growth is 32.8% per year to $ 309.6 billion . . The resulting interactive media revenue reached $34.0 billion in 2002 and is forecast to grow annually by 35.8 % per year (forecast to reach $289.6 billion). Consumer growth by 36.5 % per year (forecast to reach 300.8 billion). The survey illustrates how companies embrace the Internet to accommodate these projected forecasts from DMA’s Economic Model. More people now look on the Internet to find products and services they want, rather than newspaper or yellow book ads.
  11. 11. One Common Thread Of course, these are just examples of what you can do along with the potential for increased earnings. But there is one common thread …
  12. 12. Copy Separates the Winners from the Losers <ul><li>Whether it’s your website, email or advertising, everything you do on the Internet begins with copy. Even a video presentation starts with a written script. Copy is the currency of the Internet , because people want information. </li></ul><ul><li>The interesting thing about the Internet is that once you identify a person who would benefit from your product or service… it really does just boil down to what you say and how you say it. Here’s why … </li></ul>
  13. 13. Words Sell 97.6 Times More Than Design <ul><li>First, it’s the copy used in email and blogs, seen in search engine found listings and directories and paid ads… that attracts qualified buyers to a website. </li></ul><ul><li>Once on a web page… again… it’s the copy that creates that little voice inside a person’s head… that says “I want that!” </li></ul><ul><li>It is what YOU say and how you say it that leads to a sale for you. </li></ul><ul><li>But how do you know what to say and how to say it? </li></ul>
  14. 14. Some Copy is NOT Persuasive Copy <ul><li>First, realize that not all copy is persuasive copy . When you read an article or present facts that people need to do a job, this is writing to inform. The goal of informative web copy is to be concise and accurate. </li></ul><ul><li>Journalism writers use who, what, when, where, why and how. This type of writer can be above average and even have a journalism degree, but focuses on news and information (not sell copy). </li></ul><ul><li>It's easy to see the proof . Countless websites struggle for business. Web owners are frustrated, because the page is full of terrific information , but visitors click away. </li></ul>
  15. 15. Persuasive Copywriting Sells <ul><li>Now, picture people responding in HUGE numbers . They call, fill out a form, register, subscribe, order. You see visitor response up 5 times what it was, or 10 times, or even 20 times. How much would your earnings increase as a result? </li></ul><ul><li>This is sell copy at work! </li></ul><ul><li>Put sell copy on your web pages, and watch sales soar ! </li></ul>
  16. 16. Start Now The Internet continues to grow and continues to dominate the field for information and resources. You can certainly offer your share of information to web visitors, but …
  17. 17. Hire Alexandria and Dan Marx <ul><li>* When you want to attract more web traffic </li></ul><ul><li>* When you want to sell more by persuading visitors to act </li></ul><ul><li>* When you want to increase earnings from web sales </li></ul><ul><li>You want sell copy, and we write sell copy . It’s true, we also design and develop websites. We search engine optimize web pages using key words embedded throughout your web page copy. But everything we do starts with a copy strategy. </li></ul><ul><li>When you want sell copy for high response email marketing, sales letter web pages , landing pages and squeeze pages for new business acquisition… You want to hire the team at </li></ul>
  18. 18. Get the BEST Return <ul><li>We are a husband and wife creative team. We’ve been working together for 20 years, and we collaborate on every project, which gives you overlapping expertise . It’s like having two knowledgeable and skilled experts for one investment. </li></ul>But bottom line… we’re just regular people a lot like you with a home, family and a couple of dogs. It’s not a job that stops at the end of the day. It’s food on the table and we make sure that when you hire us…YOU get the best outcome, because we want you to hire us again. Start today. We want to meet you and help you succeed.