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Employer Brand vs. Recruitment Marketing: Why the Difference Matters

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What exactly goes into a successful recruitment marketing strategy and where does your employer brand fit into the picture? Join Indeed Director of Employer Brand Bryan Chaney along with four talent leaders as they discuss the difference between employer brand and recruitment marketing, and how both pieces contribute to a successful talent attraction strategy. Learn about key recruitment marketing metrics you can use to gauge your success, and see how forward-looking recruiting teams are working to amplify their companies’ talent branding efforts.

More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 60 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS).

For more information about how Indeed can help you hire, visit indeed.com/hire.

Published in: Recruiting & HR
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Employer Brand vs. Recruitment Marketing: Why the Difference Matters

  1. 1. Employer Branding vs. Recruitment Marketing Why the Difference Matters Bryan Chaney
 Director of Employer Brand Indeed #indeedinteractive
  2. 2. #indeedinteractive What is employer branding?
  3. 3. #indeedinteractive The art of storytelling
  4. 4. #indeedinteractive The artist’s tools
  5. 5. #indeedinteractive Jennifer Newbill 
 Dell
  6. 6. #indeedinteractive Jennifer Newbill 
 Dell
  7. 7. #indeedinteractive Stacy Donovan Zapar Tenfold Social
  8. 8. #indeedinteractive Booking.com
  9. 9. #indeedinteractive Christy Childers Dropbox
  10. 10. #indeedinteractive Christy Childers Dropbox
  11. 11. #indeedinteractive Will Staney Proactive Talent
  12. 12. #indeedinteractive GoDaddy
  13. 13. #indeedinteractive Employer Branding vs. Recruitment Marketing Why the Difference Matters Jennifer Newbill
 Senior Manager of Global Candidate Attraction, Engagement and Experience Dell Stacy Zapar
 Founder Tenfold Social Christy Childers
 Global Employer Brand Manager Dropbox Will Staney
 Founder Proactive Talent Strategies

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