1. Music VideoAnalysis
Ephixa– Turret Error
Commenton the followingaspectsinrelation to your musicvideochoice.
How will these techniquesappeal to the target audienceneeds?
Target Audience &
Needs
From watchingthisforthe firsttime,IInstantlythoughtthatit isaimedat strict genressuchas the youngadultand teenage asthe
target audience butthenIthoughtaboutit thenrealisedthatthe audience ismuchwiderthanIanticipatedfromthe musicvideo
that itis basedoff andanotherfactor can be the musicvideo.Firstlythe musicvideoisnotan original ideaandneitheristhe song.
The song and the videoare bothbasedof a game that came outduringthat time call portal 2 and as the age ratingfor the song is
12+ (Teenagersandabove) itmeansitissurelygoingtobringtheminas an audience,evenif theydon’tlike it,doesn’tmean
they’re notgoingto watchit as theymay watchthe musicvideoto see whatitslike andhowit comparestothe game sothere is
whatcould be a predictedviewerandif theylike the songorthe video,itmeanstheymaylistentosome of theirothersongs.Age
as a target factor isanotherone.The genre dubstepattractsthe much youngeraudience (Teenagers –Young adults) asitis what’s
playedatfestivals,thismaynotbe a songthat is playedatfestivalsbutitisstill underthe same genre,andasthe musicvideoand
songare hard hittingandinclude violence itismainlyaimedatthe male side butthatdoesn’tmeanwomenwon’tlistentoit,it’s
justmore predictable if menlistentothe song.

2. Music VideoAnalysis
Ephixa– Turret Error
Lyrics (Meaning
Implied?)
There isn’tmuchin choice of lyricsbesidestodowiththe vocalsthat youwouldfindinthe game portal such as the “Target
Acquired”,“Oohoh,Error” and “There you are” withthe vocal “No hardFeelingsappearinglater”.The reasonthe artisthas
includedthese istomake itas muchas a comparisontothe game franchise,Withouttheselyricsthere probablywouldn’tbe much
you’dbe able to notice thatit wasabout a the song and thatit was to dowiththe game franchise,It’sagoodideathe producer
decidedtoaddin the sounds,Itadds to the songand makesit standout fromany othersongwiththe similaridea.
Tempo The song will have ahighBPM as itis a hard hittingsonganddue to the genre whichisElectrohouse (Whichi’mgoingtotouchup
on inthe nextsegment).The Trackhas a BPM of 134 whichisveryinterestingasthere isno songsinthe same genre withthe same
BPMso the fact that the artisthas managedtopull off somethinglikethat,andthe fact that itworksis a good andit showsusthat
the producerhas goodexperienceinthe producingbusinessandtellsusthathe isnot an amateur.Aswell asthe BPMis that isa
high,itis alsoa hard hittingsimilartodubstep,thatmuchthat people are thinkingthatthe songcomesunderthe genre dubstep
so it’snotthat good that listenersare notable to recognise whatgenre itcomesunder.The artisthimself are goodastheyare able
make theirsongssignificantlydifferenttohisothersongsthoughall the songs come undersame genre,he usuallyproducesunder
the genre,andthoughi saidthe songs are completelydifferenttoeachof hissongsbut there issome of the songsthat youare
able to recognise thatitisfrom that the artistephixa.
Genre Song
The song isfrom the genre electrohouse whichisasubgenre of the genre house,thisisabiggenre as there are manyartiststhat
are producingtracks in thisgenre (Suchas the artistFeedMe as I clearedbefore andmanymore artists).Asyoucan see itisa
prettypopulargenre thoughit’snotgoingto be the biggestgenre inhouse fora while since the arrival of bigroomhouse. Like i
saidin the lastsectionaboutthe genre dubstep,itiseasilyjudgedaslistenersthinkthatthe genre isdubstepwhereitiselectro
house,eventhe artistconfuseslistenersaswiththe song(Notthe video) callsthe songdubstepandnotelectrohouse sounlessit
isa mixture of boththenmaybe that’ll make sense butinwayof producingstandpointasitisnevergoodto mix genresand
confuse yourlistenersintonotbeingable toknowwhatgenre the songcomesunder.
Video
The videoisan animation,soitcomesunder the style narrative &Conceptbut mainlyconcept.Itcomesunderthe style asa
conceptas it isa animationandthere isjusta lotrandom thingsgoingonand the majorityof the thingsinthe videodoes not
make sense whichdefinesitasa concept.The reasonit isa narrative thoughisbecause itfollowsthe storyof the character
“Ephixa”whois a penguinandwe followhisstoryashe travelsthroughthe adventure ashe triesto gethisheadphonesback,
eventuallywe gettosee the signature penguinwiththe gunAK-47whichisis ephixasignature logoanditisgoodideaforthemto
bringin hissignature avatarand I like thattheyhave addedthisinas itwouldn’thave beengoodwithoutit.There are videosthat
are narrative at partsand thenturn intoconceptor performance,thisone isalwaysfollowingthe narrative andthenthe aspectsof
conceptappearsduringthe narrative partsand theyworktogether,itisveryeffective onhowtheyworktogetherandmakesthe

3. Music VideoAnalysis
Ephixa– Turret Error
videotoa professional standard.
CameraTechnique Since the videoisananimation,there isn’tmuchtodo withinthe cameratechniquesthatwouldworkona2d animationsoit
showsusthat the animatorisverylimitedtowhattheycan pull off.The firstshotstyle thatyouwill notice isthatthe videowill
alwaysconstantlyuse the trackingideaastracks the main character downthe hallstomake sure thathe isalwaysbe inthe shot,
there isno pointhavinga musicvideoif the maincharacteris rarelyinthe shot.This showsusthe effectivenessof the tracking
shot,and itis the mainshot type as itis usedthroughoutthe videotill the end,anditisclearlyusedeffectivelytoaprofessional
standard.Anothergoodthingaboutthe tracking shotisthat it keepsthe enemiesinsightaswell atall timesastheyare always
nextto or nearthe protagonist,we wouldnotwantto lose track of the enemyasthe viewermayforgetthattheywere there..
There isalso the close upshot whichisusedat the beginningtoshowthe charactersexpressionmore clearlythanitwoulddoin
the mediumshot.Itis a goodideato add ina range of shots as itadds varietytothe videoanddoesn’tjustrelyonthe one shot
type.The close upis usedas the character squintstheireyes,the reasonisunknownasthismaybe incuriosityorinanger though
withthe use of the close up,we can clearlysee thatthe eyesare squintingwhichyouwouldnotbe able topickup on inanother
style of shotsuch as the POV or the mediumshot.
Editing Since videoisananimation,there isn’tmuchthatcan be addedto the shotsin choice of editing,thoughwhatcanbe addedinpost
productionasfor the effectsandthe transitionsisanotherfact.The obviouschoice of editingisthe transitionsasitgoesfromone
shotto the other. Theyare not usedthat oftenasthe shots are quite long,theyare mainlyusedwhenthe protagonistentersand
exitsaroom, the transitioneffectisa zoominto a blackscreenthenzoomout andthenthe protagonistisin anotherroom, thisis
usedfrequentlythroughoutthe videosotheyare prettycommon.If itwas usedonlyonce or twice thenitwouldn’thave lookedas
professionalasitwouldhave ruinedthe videohave differentstylesof transitionssoitisbestto keepittothe one style of
transition.The otherstyle of editingisthe use of colourcorrection,itisfollowingamore of a highsaturationas the greycolours
are more brightthan dark andthe coloursstandout alotmore than theywoulddoinlowsaturation,thiscan be backedupat the
endas there isthe rainbowcolouredbloodatthe end,if it wasundera lowsaturationeffectthenthe colourswouldbe much
darkerbut since itscomesunderthe highsaturationthe coloursshowas much vibrantandtherefore standoutmore.There is
anotherthingthat hasbeenaddedduringpostproductionwhichisthe outrowhichshowsyouthe creators of the musicand the
videowithlinkstotheirprofilessuchastheirfacebookandtheirtwitterpagesandendswiththat.
Use of Digital Effects No digital effects.