The video uses several techniques to appeal to its target audience of teenagers and young adults. It uses a horror genre, fast drum and bass music, and disturbing visuals and imagery to create tension. The lyrics are simple and relate to the storyline of the video, where demons summon children from a TV set. Complex camera techniques like close-ups and low angles are used to reveal details. Fast cuts between shots maintain a quick pace. Digital effects shrink the children's bodies and give them identical faces, while saturation effects create a gloomy, dark atmosphere to enhance the horror genre.

1. Music VideoAnalysis
Aphex Twin - Come to daddy
Commenton the followingaspectsinrelation to your musicvideochoice.
How will these techniquesappeal to the target audienceneeds?
Target Audience &
Needs
The target audience forAphex Twin - Come Todaddyis aimedata muchyoungeraudience,tospecify;Teenagersoryoungadults.
The majorityof the adultpopulationdoesn’texactlylistentodrumandbass/electronic/experimental styledmusicinsteadthey
mainlylistentopopandsongsnot fromthisgenerationthoughthisisjustthe stereotype of the adultpopulationsothisisn’t
exactlytrue.One thingthatbacks upthat is isfor a much youngeraudience isthatthe genre of the musicvideoishorror. Most
people whoenjoyhorrorfilmsare eitherteenagersoryoungadultssothisisanotherstereotype uponanaudience,thismaynot
be true butthisis whoit isaimedat. I Alsothinkit’saimedatthe male populationaswiththe stereotypesthatwomenenjoy
romantic/comediesetcandnotspecificallyhorrorsthoughthisistrue as there are womenwhodoenjoyhorrors,i thinkitmeets
the audience needsperfectlyasithas seta veryspecifictargetaudience andhascontinuedtofollowitduringthe songand video
together.
Lyrics (Meaning
Implied?)
There isn’tmuchto offerinchoice of lyricsas there are onlythree lineseversaidinthisvideo,the lyricsinthe songare “I want
your soul”,“Iwill eatyoursoul”and finally“come todaddy”.These lyricshave beenuse veryeffectivelywithinthe videoaswhen
the demonsays“I will eatyoursoul”the oldladyacts shockedandhorroredas it lookslike the demonhasactuallyeatenhersoul
thoughthat isn’tactuallythe case as we see here lateronin the videoasnormal.The meaningof these lyricsisprettysimple,the
demonhasbeenwokenupandsummonsthe childrenthatmustbe his minionstohimand“I want yoursoul”mustbe him
needingasoul to enterthe real worldashe seemstobe trappedinside the TV andis needingtoescape.The videodoesalsofollow
the lyricsverywell aswhenthe demonissaying“Come To Daddy”the “Children”doas he says and goestohim bypickinghim up
and bringinghimwiththemashe cannot move himself because he isinside the TV.

2. Music VideoAnalysis
Aphex Twin - Come to daddy
Tempo The song isa veryfastup beatsong,withthe genre of Drum and Bass. It isexpectedtobe a veryfastpacedsong witha highBPM
(BeatsPerMinute) withanestimate of over150 BPM. As itis a fast pacedand upbeatsong it makeseasilytochoose anddefine
the genre much easierthanif itwas slowpaced.The videoalsofollowsthisfastpacedsongwiththe videoasmostof the time the
little childrenare runningandthisismeantto signifythattheyare goingas fastas the beat.If the genre reallyis drumand bass
thenit hasactuallystuckwithit as the majorityof drum andbass songsare not recurrentanddo continue tobe the same,they
constantlychange andsurprise the listenerwithmore andmore.Thismakesthe listenerinterestedashe doesn’t knowwhatto
expect,suprisingthe listenerbutinan instance still soundingthe same.
Genre Video
The genre of thisvideoisstrictlynarrative asitfollowsastraightstoryline asthe oldladyandher doghas awakenthis demonthat
has seemtohave beentrappedinside bythe tv,ormaybe not eventrappedjustasleep.Thoughbeingtrappedwouldbe backed
up withevidenceasthe “Children”pickupthe TV and bringhimto an emptyroom that allowshimtoescape,thoughbeingasleep
couldalsobe backedupwithas he crawls outof the screenand screamsat the oldlady formost likelyawakeninghimfromhis
sleep.The storycontinueswiththe little childrencausinghavocastheyrun to the tv and back,causingas much terroras theycan,
eventerrorizingaguyon hiswayto hiscar. Afterthe demonleftthe tvhe getsreunitedwithhischildrenashe groupsthem
togetherandthat isthe lastof the video.
Song
There reallyisn’taspecificgenre tothissongas one genre wouldplaythenanotherwouldoutweighit,thoughthe genresi can
pickout are Drum andBass beingone of the mainbeatsof the song andthenthe side genre wouldbe ambient/electronicmusic.
These are the two/three maingenresof the songandthe restwouldjustbe as a backingtrack to the song.The songmanagesto
keepupwiththe beat,anotherpointwouldbe thatthe song jumpsaroundand some people wouldsayitishorrible tolistentoo,

3. Music VideoAnalysis
Aphex Twin - Come to daddy
thiscouldbe usedas a pointtoback up the videoasthe environmentinthe videolookshorribletolookatas it dull andboring.
CameraTechnique There are manyuse of shotsusedwithinthe videosuchasa lotof close ups,Mediumshotsandlowangle shots.The reasonthe
directorhas usedthisshotsbecause itbringsthe bestinthe shots, the directorhas thoughtitthroughverywell andtheywould
have gone throughmanychoice of shotsbefore settlingonthe one theylikedthe best
The picture above isa lowangle shot,itisusedveryeffectivelyasitisable to see the kidsfull body more thanyouwouldof been
able to dowitha midshotor highangle shot.The thingi noticedwiththisshotisthat the kidsare notkidsat all fromthe body
structures,theylooklike adultsjustshrunkendownwithCGI.Thisisexactlywhydirectorsuse differentstyleof shotssoitbrings
out more detailsthanitwouldindifferentshots.
Editing The editingusedinvideomainlyconsistsfastcutswhichswitchbetweenshotssoif youwantto pay attentiontodetail you will
have to pause itbetweenshotstosee whatthe shothas to offer.Thiscan benefitthe editorastheywouldn’thave toputspenda
lotof time doingthe detailsforalongshot andspendmore time puttingdetailsintoasmallershot.Duringthe videothere isa
distortionwithinthe videowhichaddstothe genre of horroras it createstensionduringthe videoasyouexpectsomethingto
happenbutnothingdoes,lastlytheyhave editedtothe colourscheme toaddto the tensionandmake it seemmore creepierand
makesthe environmentlookmore horrible.
Use of Digital Effects Firstlyyoucan see thatCGI wasusedwithinthe videoasall the childrenhave hadtheirbodysshrunkendownandhave hadaface
addeddigitallytoall of themsotheyall have the same face whichhappenstobe the face of the demonthat leavesthe tvlateron
inthe videowhichendsupbackingthe songtitle of “Come To Daddy”as must be familyandtheymustbe hissons/daughtersor
whateveryouwantto call them.There hasalsobeena saturationeffectusedonthe videotogive ititsgloomydarkand
sometimesblackandwhite effectwhichhappenstobe a lowsaturationsoit addsto the dark and misserable settingandhelpsits
genre of beinga horror.