Media A level

1. WHO WOULD BE THE
AUDIENCE FOR YOUR MEDIA
PRODUCT?

2. PRIMARY AUDIENCE
• 15-24
• Mass market
• Heterosexual
• White
• Female
• C2-E income bracket
This is still an appropriate primary audience as our below the line marketing techniques are
perfect for this age group. Using Web 2.0 is the best way to attract this audience as they are the
digital natives. Also this is a less sophisticated audience therefore the fact that our narrative is
simplistic on the surface is suitable for them. Our protagonist is a female therefore females are
the right gender to primarily target as they would find more things relatable than men would.

3. SECONDARY AUDIENCE
• 25-35
• Urban intelligence
• Heterosexual
• White
• Male
• B-C1 income bracket
This audience is still appropriate for our production as a secondary audience. Our representations that are
more sophisticated (about white dominancy and ideas about mental illness) are suitable for this audience
because it provides them with more than just a simple narrative to follow. Also, the intellectual pleasures
that our production will provide regarding the enigma about the antagonist is something that would attract
this more sophisticated audience. We chose males as our secondary audience as there is a suggestion that
the antagonist is a man. The stereotypical powerful image that this creates would attract men as it implies
that men are strong. Also it suggests that the female is the princess (regarding Propp’s character types) and
she would need saving. This would attract the male audience as they stereotypically like being the hero.

4. AUDIENCE FEEDBACK
We created a questionnaire online for people in our target audience to answer and tell us what they
thought of our opening sequence.

9. WHAT THEY LIKED
From this survey, we found that the audience thought that our production was engaging. Almost 94% said
that they wanted to watch the whole film because the opening sequence had grasped them so much. 84%
said that they would recommend the film to other people to watch. 86% said that they thought that the
music was effective. The increasing tension in the score was parallel to the increasing tension in the video
therefore it only added to making the audience fearful and nervous. We are very pleased that 90% of the
people said that they liked the fact that the protagonist was female. Our primary audience is females
because we thought that this would make it more relatable and that seems to have worked. 83% said that
they liked that the characters were of a similar age to them. Our aim was to ensure that the audience felt
connected in some way to the film and with the female protagonist and teenage characters we have done
this. Finally, the simplicity of our production was praised with 87% liking it. We didn’t want the complexity
of the narrative to be obvious as our primary audience wouldn’t recognize it therefore the fact that they
liked its simplicity shows that we did this well.

10. WHAT THEY DISLIKED
39% of the people who answered our questionnaire said that the opening sequence wasn’t understandable.
Although this is a large minority, it’s important that the narrative is understandable. Therefore if we were to re-
film our production we would need to change a few things in order to make it clearer as to what is happening.
However, this is only the opening sequence so the rest of the narrative would become clear in the rest of the
film. I would argue that if the opening sequence is slightly confusing, it only makes you want to watch the film
more in order to understand anything that didn’t make sense. Also, 70% said that they didn’t find the
production relatable. I think this makes sense as the focus is on the death of four teenagers. However it is clear
from questions 7 and 9 that they liked the choice of characters because of their similarities to the audience.
OVERALL
Overall, the audience were pleased with our opening sequence and said that they would want to watch the
rest of the film. This proves that our production is engaging and exciting, making the audience want more.

11. WOULD YOU CHANGE YOUR TARGET
AUDIENCE BASED ON THIS AUDIENCE
FEEDBACK?
No, I think that changing our target audience would be a bad idea because overall, all of our feedback was
good. Despite the fact that the majority said that they didn’t find the production relatable, the choice of
characters proved to be good as the female character and age of the other characters was popular. With our
primary audience being 15-24 year olds and females, it subconsciously connects the audience to the
characters, which is why the audience was pleased with the casting.

12. OUR CERTIFICATION
I think that the certification of 15 is perfect for our film because:
1. There is a psychological and external threat which is proven to kill. Also the idea of a psychological
threat is a real issue so it’s not to be taken lightly.
2. Some of the behavior in the film is imitable, for instance, the pool scene. If young children were to view
the film and witness the drowning of the teenagers, they could copy this and create danger for
themselves or other people. This is an example of the hypodermic syringe theory as the young children
would simply accept what they are being shown without questioning it.
3. Our target audience is 15-24 therefore there is no need to adjust the certification because our youngest
audience is age 15.
4. There are no A-list actors in the film that would draw attention from the younger audiences. The film
would not appeal to them because of the lack of recognizable faces.