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Accessibility at the BBC

The BBC Accessibility team is responsible for training, standards, and techniques to promote accessibility, but not for making individual sites accessible. They provide training for developers and others on topics like screen readers and standards. While the team is small, they work to spread understanding of accessibility through a champions network and guidelines emphasizing understanding over strict standards. User experience design also plays a key role in accessibility.

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Accessibility at the BBC
Ian Pouncey
Importance of accessibility
“At the core of the BBC’s role is something very
simple, very democratic and very important to
bring the best to everyone. Wherever you are,
whoever you are, whether you are rich or
poor, old or young, that's what we do.
Everybody deserves the best.”
Tony Hall, BBC Director General, 2013
Importance of accessibility
“If important bits of web pages are inaccessible
is it the case that what's behind these buttons
is now so complicated and interrelated that
even the quality of the BBC cannot make this
stuff accessible?”
Hugh Huddy,
screen reader user and former iPlayer user
The BBC Accessibility team
 3 people
 Responsible for:
 training
 standards and guidelines
 techniques
 framework support
 Not responsible for:
 accessibility of sites or apps
Training
 Accessibility for Web Developers
 Introduction to Screen Readers
Accessibility for Web Developers
Introduction to Screen Readers
Upcoming Training
 QA
 UX
 Product management
 Mobile application development
Standards and Guidelines
 Mobile Accessibility Standards and Guidelines
 HTML Accessibility Standards
 Assistive Technology Testing Guidelines
Mobile Accessibility Standards and
Guidelines
HTML Accessibility Standards
Assistive Technology Testing
Guidelines
Standards vs Guidelines
A Standard is:
 Must or Must not
 Unambiguous
 Unambiguously testable
Standards vs Guidelines
A Guideline is:
 Should or Should not
 Must or Must not that is:
 Open to interpretation
 Testing requires judgement
Anatomy of a well written standard
 Short description
 Rationale
 Examples
 Testing criteria
The short description
“A document must have exactly one <h1>
element.”
Rationale
“A logical heading structure is invaluable for
users of screen readers and similar assistive
technologies to help navigate content.
Users should be able to use the document’s
<h1> to identify its main content. Documents
should have one main subject.”
Examples
Pass:
<div role="main">
<h1>Main page content</h1>
</div>
Fail:
<div role="main">
<h3>Main page content</h3>
</div>
Tests
Procedure:
Use WAVE Toolbar or similar to generate a document
outline
Expected result:
There must be exactly one <h1>
Procedure:
Search document source for ‘</h1>’
Expected result:
There must be exactly one instance of ‘</h1>’
Standards vs Understanding
Understanding > Standards
Standards vs Understanding
Organisational awareness Understanding
Accessibility Champions Network
 Extends our reach
 Spreads knowledge and understanding
 Our eyes, ears, and voice in products
Being a champion
 Not just for developers
 Don't have to be an 'expert’
 Not responsible for accessibility
 Shares knowledge
Benefits of being a champion
 Additional training
 Closer contact with Accessibility team
 Work with other teams
 10% time project
 Prestige! Fame! Glory!
UX: roles and responsibilities
 Visual design
 Interaction design
 Simple semantics
 Markup / content order
 Hidden content
Design is critical
Beyond design and development
Product managers:
 Encourage training
 Make the accessible decision, not the easy
one
 Plan for testing with disabled users
Beyond design and development
Content producers:
 Understand alternatives
 Plan for audio description, subtitling, sign
language, and transcripts
Global Experience Language
Document design knowledge
 Enables design iteration
 Prevents repeated mistakes
 Encourages evidence based design
 Educates
Code based GEL
 Production quality code
 White labelled
 Acceptance tests included
The result
“This is extremely accessible with VoiceOver,
and there is plenty to indicate this is by design
rather than chance.”
Applevis
BBC Sports App review
Questions?
@IanPouncey
http://www.bbc.co.uk/guidelines/futuremedia/a
ccessibility/
http://www.smashingmagazine.com/2015/02/2
3/bbc-iplayer-accessibility-case-study/

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Accessibility at the BBC

Editor's Notes

  1. Online course Takes about 2 hours Videos of real users Simple quizzes to test understanding Soon to be mandatory for anyone writing client side code, including full time staff, contractors, and agencies
  2. One day workshop Hands-on use of screen readers Primarily aimed at QA Designers, developers, product managers as secondary audience Understanding the technology helps design, develop, and manage products that work for screen reader users
  3. Based on WCAG, web and platform standards and guidelines Intended for BBC.co.uk content and apps Technology agonistic Design, development, editorial Techniques in Android, iOS and HTML Evaluation criteria
  4. HTML only (majority of our work is responsive web development) Minimal set of standards for HTML Minimum expected standards Unambiguous, so can be included in contacts with agencies
  5. Currently screen reader only Note: testing guidelines, not support guidelines Support is not the same as testing Support === Test + triage Problem with: combinations (too many and the tendency is to test none rather than some) Expense of software
  6. http://www.bbc.co.uk/gel