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Accessibility as a Driver for User Experience

Presentation by David Sloan and Sarah Horton, given at WebVisions 2015 in Barcelona, 3 July. How can a mature approach to designing for human diversity help lead to a better user experience for everyone?

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Accessibility as a Driver for User Experience
David Sloan and Sarah Horton
WebVisions Barcelona 2015
Over a six-year period, the CEM [Customer Experience
Methodology] generated measurable improvements in key
metrics as high as 200%, in one recently reported project.
Typically the improvements fall within the range of 40% to
150%. Key metrics measured depend on the client, but in
the past have included revenue, cost savings, conversion
rate, customer or user acquisition rate, and retention cost.
—Mark Hurst
The Customer Experience Methodology, uxfor.us/creativegoodmethod
Poll: What other arguments do
you use for investment and
support in doing UX?
Poll: How often are you
successful?
Perceptions around accessibility
influence empathy
Example of accessibility audit
spreadsheet

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