The document discusses Singapore's MyInfo personal data platform and efforts to streamline digital government and private sector services. It summarizes MyInfo's current functionality, allowing citizens to consent to sharing their personal profile with agencies to complete transactions. Plans are outlined to expand MyInfo use cases and open the platform to developers and partners through APIs to help build new apps and digitize customer interactions.

1. THE
PRODUCT JOURNEY
NUS-ISS 2nd Product Community of Practice
Kendrick Lee
Government Digital Services / Product Management
6 April 2018

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MyInfo Personal Data Platform
2
http://www.myinfo.gov.sg

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Making Government Transactions Seamless
3
Education MarriageEmployment Having Children Aging
“Tell Us Once” rollout to 160 digital Services by 2018
is presently available at 95 digital services from 36 agencies.
Others:

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Streamlining Private Sector Digital Services
4
Seamless bank
account opening
KYC And compliance
efficiencies
Average usage by .
Pilot banks have reported: Up to for customers.
Up to from better data quality.
Regulatory Requirement
• Proof of Identity
• Income statements
• Other supporting docs
Verified Data
From
Authoritative Source
through APIs
Convenience for citizens
and
Productivity and cost savings
for businesses

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Consent-Based Data Sharing
5
Visit bank’s
Web site
Apply with
option
Login with
SingPass & 2FA
Consent to share
profile
Complete and
submit
1 2 3 4 5
Now available at:

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Developers & Partners Portal – API Sandbox
6
• Build new apps or upgrade existing ones to
integrate with MyInfo
• Open access to sandbox APIs, source code and
technical documentation
• Get started quickly using working demo app
• Integrate consent-driven citizen data into their
workflow and apps
• Digitalise, simplify & automate
customer interactions
• Potentially fulfill customer
transactions instantly
https://myinfo-api.app.gov.sg

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Alignment to Developer & Partner Workflow
7
• Developer tutorials
• API documentation
• Sandbox URLs
• Test user profiles
• Demo app
• Self-service validation
• Keeping in touch
Release 1 – MVP
• Data catalogue
• Implementation Guide
• CorpPass Login
• Shopping cart
• Submit linkup request
Release 2
• Submit App details
• STG App config
• PROD App config
• Terms of agreement
Release 3
• Announcements
• Partner dashboard
• Change request
• API metering
> Release 4

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Proposals for New MyInfo Use Cases
8
Open utilities
account
Receive accurate
financial advice
Purchase motor
insurance
Transfer money
overseas
Sign up for union
membership
Subscribe to Telco
services
Apply for education
subsidies
Rent a property

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What’s Next?
9
2014
2016
Apr 2017
Nov 2017 > 2018
> Dec 2017 >2019

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The point at which a
project usually ends,
is for a product when
it is just beginning.

11. Thank you