cwmp project

1. a global social enterprise improving lives via mobile | Viamo.io
Mobile Solutions to
Reach the Last Mile
IITA and Viamo Partnership
Harriet Blest and Godwin
Atser

2. a global social enterprise improving lives via mobile | Viamo.io
Tasks under the ACAI/CWMP Supplement
● Activity 3.1: Piloting Digital Tools for Knowledge and Technology
Transfer
● Activity 3.2: Engage NAFDAC and FMARD to de-register Paraquat
(a highly toxic herbicide) from the Nigerian market.
● Activity 3.3: Collaboration with AGRA, agrochemical companies,
state governments and existing and new projects working on
cassava such as TAAT and large-scale processors

3. a global social enterprise improving lives via mobile | Viamo.io
What do we do?
Connecting individuals & organizations with digital technology to make
better decisions
Use
Your
Own
Device
Access to knowledge, behavior change
communication
Collection of feedback, impact and
insights

4. a global social enterprise improving lives via mobile | Viamo.io
What is the context?
Human Centered Design for increased impact and efficiency
Only 51% of the
Nigerian
population is
literate
(UNICEF 2017)
Information Channels in
Nigeria
Type of phone owned
by Households
27% of Nigerians own
smartphones, 62% own
basic phones = 89%
mobile penetration.
There are 162 million
mobile subscribers in
Nigeria
(Pew Global 2018)
Exposure to mass media is
very low. 9% of Nigerian
women read a newspaper,
35% watch television and
39% listen to the radio once
a week, with only 7%
accessing all three media
every week.
There are huge discrepancies
across states, and rural/urban
divide

5. a global social enterprise improving lives via mobile | Viamo.io
Why mobile?
Reach, Targeting, Speed and Cost
Reach Across
Distance,
Infrastructure,
Language and
Literacy Rates
Each Person Can Get
the Right Message at
the Right Time
Real-time Communication,
Feedback Loops and
Learning
Lowest Cost Per
Person Reached
Means Large Scale

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Simple Advice on Any Device
Callers dial 3-2-1 and
listen to public service
information in the local
language anytime,
anywhere, free of charge
in voice!

7. a global social enterprise improving lives via mobile | Viamo.io

8. a global social enterprise improving lives via mobile | Viamo.io
3-2-1: Decision Trees

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3-2-1: Messages

10. a global social enterprise improving lives via mobile | Viamo.io

11. a global social enterprise improving lives via mobile | Viamo.io
Validation Workshop in Abuja
CRS
GIZ
Better Life for African Women
FMARD
Technoserve
MADE
NRCRI
FUAM
FUNAAB
etc

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Key Messages
● Agribusiness basics, Press 1
● Land prep and stem sourcing Press 2
● Planting & Weed Management Press 3
● Storage and Handling of planting material Press 4
● Fertilizer Press 5
● Cassava maize intercropping Press 6
● Harvesting Press 7
● Safe herbicide/pesticide application Press 8

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Agribusiness Basics
● You must identify who will buy your produce and the varieties buyers want
● You must develop an enterprise business plan
● Join or form a cooperative for easy access to information, inputs, and loans
● It is important to know when to plant and harvest so that you get the
highest value for your produce
● To increase your income, you could add value by cleaning, sorting and
grading, processing, packaging of your produce
● Keep appropriate records such as dates of operations, activities, field
observations, purchases and costs incurred, quantities sold and prices
received
● There are funding opportunities or credit facilities for farmers to receive
money in the form of loans in order to grow their agribusiness
● You can contact an extension agent or banks of agriculture nearest to you
for more information
● Contact your local extension agent for more information

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Land Preparation and Stem Sourcing
● Select a suitable site that is not on a slope, waterlogged, stony or very shallow
● The presence of biological activity such as worm casts is an indication of
good soils
● If the vegetation is older fallow, or too tall to go over it with a sprayer, slash
and allow regrowth for about two weeks
● Apply glyphosate at label rate to deal with stubborn weeds such as spear
grass, guinea grass and siam weed. Wait for 14 days to allow for total kill by
glyphosate
● If the vegetation is young and of low growth, apply glyphosate at label rate to
deal with stubborn weeds. Wait for 14 days to allow for total kill by glyphosate
● Plough and harrow your field. This will increase your cassava root yield.
However, do consider the cost of additional tillage against the expected yield
increase.
● You may want to ridge your field, especially if the cost of ridging is less than
that of ploughing. Ridging is especially advisable if you intend to harvest
during the dry season. Ridging will delay the need for weeding by about 3
weeks.

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Planting and Weed Management
● To increase your cassava yield, it is recommended that you follow these
steps:
● Plant cassava only when the soil is moist at 1m between rows and 0.8m or
0.7m within row, and apply pre-emergence herbicide such as Lagon or
Primextra Gold at label rates within 24 hours after planting. Do not apply pre-
emergence herbicides on dry soil.
● Replace cuttings that fail to sprout after 2 to 3 weeks.
● When weeds cover 30 percent of your field and they are at the 4 to 6 leaf
stage, apply a post-emergence weed control. In grass-dominated fields or in
portions of the field that is grass-dominated, apply fusillade forte at label rate
under the cassava canopy.
● For grass- and/or broad leaf-infested fields, glyphosate may be applied
directly to weeds under cassava canopy with a shield, when cassava is at
least 8 weeks old.
● If cassava is less than 8 weeks old and the field is infested with grass and
broadleaf weeds, use manual weeding using a hoe or cutlass to remove

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Safe Herbicides/Pesticides Application
● Do not eat, drink or smoke during spraying of herbicides
● Wear appropriate personal protective equipment. Wear a mask, gloves,
overall and rain boots.
● People without personal protective equipment should stay away during
spraying of the herbicides
● Spray in the direction of the wind. You can toss some ash to know the
direction of wind.
● Spray only when the wind is not strong and there is no indication of raining.
● Herbicides must be applied by trained personnel. Children should not play or
touch herbicides. They must stay away.
● Maintain the sprayer and the nozzles to ensure optimum performance of the
sprayer.
● Before application, read the label on herbicides to know the correct dosage.
● Use only herbicides approved by the National Agency for Food and Drug
administration and Control
● Do not use empty containers to convey water or vegetable oil. Discard them

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Hypotheses
● There is no significant difference in knowledge between farmers
listening to IVR and those not using.
● IVR alone cannot lead to behavioral change

18. a global social enterprise improving lives via mobile | Viamo.ioa global social enterprise improving lives via mobile | Viamo.io
Try yourself & call
3-2-1 on your Airtel
sim
Thanks!