BBA in Travel and Tourism holds immense significance because it equips students with the skills to navigate this global landscape, making them adept at managing airlines, tour operations, and hospitality businesses.

1. BBA in Travel and
Tourism
IIBMS Institute

2. Introduction
In today's interconnected world, globalization is at its peak, so it is
of paramount importance to understand international markets and
diverse cultures. That’s why BBA in Travel and Tourism holds
immense significance because it equips students with the skills to
navigate this global landscape, making them adept at managing
airlines, tour operations, and hospitality businesses. Moreover it
instills a deep appreciation for responsible and sustainable tourism
practices, aligning with the growing demand for eco-conscious
travel experiences.

3. Course Structure
First Year (Semester - 1):Principles of Management - I
• Principles of Micro Economics
• Basic Accounts - I
• Business Communication
• Computer Fundamentals
First Year (Semester - 2):Organizational Behaviour
• Principles of Macro Economics
• Basic Accounts - II
• Management Information System
• International Business
Second Year (Semester - 3):Human Resource Management
• Marketing Management
• Legal Aspects of Business
• Cost and Management Accounting
• Conflict Management & Negotiation Skills

4. Second Year (Semester - 4):Entrepreneurship Development
• Leader Skills and Managerial Effectiveness
• Project Management
• Small Business Management
• Digital Marketing & E – Commerce
Third Year (Semester - 5):Tourism Principles and Policies
• Tourism Product and Resources
• Management and Organisational Behaviour
• Tourism Geography and Ecology
• Tourism Marketing
• Human Resources in Tourism
Third Year (Semester - 6):International Tourism Study
• Adventure and Sports Tourism
• Cultural and Heritage Tourism
• Sustainable Tourism
• Travel Agency and Tour Operation
• Event Management and MICE (M = Meetings I = Incentive C = Conferences E = Exhibitions)

5. Course Objectives
• To develop the students with professional and academic inputs to adapt to
the requirements of the changing travel, tourism and hospitality industry.
• To offer Comprehensive teaching and learning through case studies, role-
plays, group discussions, presentations, group research and travel
laboratories.
• To offer tailor made programs with both theory and skill developments as a
part of the Curriculum.
• To offer Field oriented activities to know and promote value -additions for
people and places.
• To enable students to be take up sector relevant studies, for presentations to
be made and working experiences through internships.
• To provide strong emphasis in communication, customer relations and
service.
• To create professionals who can succeed in the industry which has no
regional, gender, language or age barriers and where talent reaps success.

6. Duration – 3 years
Eligibility - High School Examination in any discipline from any recognized university or an equivalent
diploma
For more details:
Call us : +91 9930620500
Visit our website : https://www.iibms.org/
Mail us at : enquiry@iibms.net

7. Thank you