1-Philippine-Tourism-and-Geography.doc

Philippine
Tourism and
Geography
First Semester, AY 2012-2013
Schoolof HospitalityManagement

Prof. Tito Antonio A. Ofilada, Jr.
• Education:
– MBA (Ongoing)
• Ateneo de Manila University Graduate School of
Business
– BS Tourism (2006)
• University of the Philippines- Diliman
The Professor

• Work Experience:
– Delta Airlines 2008-2010
• Passenger Sales Agent
– Customer Service Intern (Summer 2005)
• Philippine Airlines
The Professor

• Consultation Hours:
– Tuesdays 8am-9am
The Professor

- to be a recognizedand respected educational
institution
- adhere to the highest international standards
- respond to the market needs
- by producing globally competitive and highly
professional individuals.
School Mission:

- Perfection
- Innovation
- Integrity
- Concern
- Prudence
- Unity
Core Values:

Seal of Treston International
College

• Aims to develop tomorrow’s hospitality
and tourism leaders both in the national
and global setting.

• Maximum of 3 cuts or absences per subject.
Should you incur absences more than the
allowed maximum number, you will be
automatically dropped from the subject and will
be given an “FA” or Failure due to Absences in
your scholastic report.
• Wear the prescribed college uniform when inside
the classroom and school premises
Class Rules

• Electronic gadgets such as but not limited to
mobile phones, laptops and i-pads are not
allowed inside the classroom and will be
confiscated by the instructor if seen being used
by students while class is ongoing. Confiscated
gadgets may be claimed at the Guidance &
Student Affairs Office upon submission of Letter
of Explanation from the student’s parent or
guardian.
Class Rules

• Charging of electronic gadgets is strictly
prohibited inside the classroom.
Class Rules

• This course provides students with a
comprehensive knowledge of tourist
attractions, geography, flora and fauna, different
festivals, culture, arts and history of the different
provinces in the Philippines. This course also
aims to equip students with knowledge on
political structures, and major entry points or
gateways into the various provinces in the
country.
Course Description

COGNITIVE:
• Identify the location of the provinces where tourist
attractions are located in the Philippine map.
• Identify the different provinces in a blank political
map of the Philippines.
• Identify major gateways or entry points into
different provinces.
• Know the political
structures, cultural, historical, religious and
educational aspects of the provinces where tourist
attractions exist
Course Objectives

AFFECTIVE
• Understand the differences between the different
regions of the country in terms of political
structure, culture, history, religion, language, edu
cation, festivals, tourist attractions, international
and domestic gateways, cuisine and delicacies.
PSYCHO MOTOR
• To adapt to the different cultural elements
present in each of the different regions in the
Philippines.
Course Objectives

Attendance 15%
Orals 15%
Quizzes 10%
Class Standing 40%
Exam 60%
100%
Grading System
Prelim Grade 30%
Midterm Grade 30%
Pre- Final Grade 40%
100%

• “Activities of persons travelling to and
staying in places outside their usual
environment for not more than one
consecutive year for leisure, business and
other purposes.” (WTO, 1993)
What isTourism?

• A pure activity where money earned is
spent in places visited.
What isTourism?

• Domestic Tourism
• Inbound Tourism
• Outbound
Forms ofTourism

• Tourism involving residents of the given
area travelling as visitors only within that
area.
• Part of what is known as “Internal
Tourism”.
Domestic Tourism

• Any person who travels to a place other
than that of his or her usual residence for
less than 12 consecutive months and
whose main purpose is other than the
exercise of an activity remunerated from
within the place. (Libosada, 2008)
The DomesticTourist

• Relatively few people can afford
international travel especially in Third
world countries.
• Touring ones own country can provide
new and fascinating experiences that
could equal if not surpass what you can
find in another land
Domesticvs.InternationalTourism

LOCAL TRAVEL TRAVELING ABROAD
•Less Expensive
•No Need for passports and visas
•Travel as a first class citizen and
would not have to worry about
racial discrimination
•Inspires a genuine appreciation of
the beauty of ones own country.
•Expands ones understanding of
ones nation and therefore raises
national consciousness.
•More expensive
•Requires passports and visas
•Might encounter cultural
differences in foreign destination.
Domesticvs.InternationalTourism

• Interregional Tourist
– This type of traveller moves from one of the
regions to another.
– Comprises the largest portion of the Domestic
Tourist Market
Typesof DomesticTourists

Manila (NCR)
Palawan
(Region 4-B)
InterregionalTourist

• Intraregional Tourist
- Moves from one province to another within
that region.
- Tourists in this classification can contribute to
the development of Urban Centers within that
region.

Negros
Occidental
Cebu
Bohol
IntraregionalTourist

• Local Tourist
– Often classified as an excursionist.
– A visitor who would travel within one province
or locality.

Agoo, La
Union
San
Fernando, La
Union
Local Tourist

SETTING PERSPECTIVES
Based from the 2011-2016 National Tourism Development Plan

Setting Perspectives
Source:
National
Tourism
Development
Plan
2011-2016

• The Philippines attracted 3.9 million
international arrivals.
• 11.1% growth from the 3.5 million arrivals
in 2010.
• 65% of the international tourists came
here for vacation and leisure.
Setting Perspectives:Facts

• Over 60% of international tourist arrivals
to the Philippines came from the Asia
Pacific Region
• Top Markets are: South
Korea, USA, Japan, China and ASEAN
being the top

• The domestic tourism market plays an
essential role in underpinning the viability
of investment in tourism, redistributing
income from higher income households to
lower income households through tourism
expenditure in the provinces, and
strengthening the cultural ties and health
of Filipino residents.

• Top domestic destinations for domestic
tourists were:
– Metro Manila
– CALABARZON
– Cebu-Bohol
– Davao City
– Baguio City
– Boracay
– Zambales
– Iloilo-Guimaras
– Puerto Princesa.

• The total annual domestic trips are likely
to reach 135.8 million by 2016.
Setting Perspectives:Trends

SETTING PERSPECTIVES:ISSUES
Based from: The 2011-2016 National Tourism Development Plan

• Aged and heavily congested and outdated
international airport infrastructure and
operations system.
• Inability to develop and expand air
accessibility to key growth markets in
terms of routes, frequencies, and
capacities.
SettingPerspectives: Issues

• Inadequate air, sea, and road connectivity
between the major international gateways
and domestic market centers and
destinations of interest;
• limited number of integrated destinations
offering a variety of things to see and do
(especially the highly attractive
leisure, entertainment, sport and MICE
complexes) able to support a large volume of
tourists at a price that is competitive.

• Inadequate destination and site last mile
access, environment, utility, security, and
other tourist infrastructure to support
larger volumes of tourists in a
safe, secure, and sustainable way.
• Overlapping institutional functions
between the national government and
LGUs.
• Low budget for marketing and promotions.

• Policy and regulatory frameworks that
have limited the ability of the Philippines
to tap key international growth
markets, coordinate the implementation
of required infrastructure works in
gateways and destinations, provide an
investor friendly environment, ensure a
safe and secure destination
experience, and provide good quality and
consistent levels of facilities and services.

• Raise the competitiveness of the Philippines
as a destination through implementation of
the DOT mandatory accreditation system.
– Identify flagship tourism investments through the
Tourism Infrastructure and Enterprise Zone
Authority. (TIEZA)
– Work with the Chambers of Commerce and
related national and local government units to
simplify tourism enterprise business set-
up, licensing, and taxation procedures.
Setting Perspectives:Directions

• Safeguard heritage sites and vulnerable
groups to ensure sustainable tourism
development by improving the capacity of
sites and site managers to handle
increased tourist volumes.

• Improve strategic air, sea and road access
infrastructure links between the 9 priority
gateway cluster destinations and main
domestic gateways of other tourism clusters
– involves upgrading the 23 domestic
airports, improvement of RO-RO and ports, and
improving 28 strategic connecting roads (850 km)
between the cluster destinations
– Improve on the frequency, quality, and safety of
sea and road transportation services through
transport operator cooperation and where
necessary, regulatory reform.

SettingPerspectives: NewDirections

1-Philippine-Tourism-and-Geography.doc

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