Obtain an online hospitality management certificate and advance your career in the thriving hospitality industry. Gain in-depth knowledge of operations, guest services, leadership, and financial management.
2. INTRODUCTION:
A certification in Hospitality Sales and Marketing
is designed to provide individuals with the
knowledge and skills necessary to excel in the
dynamic and competitive field of hospitality. This
certification program typically focuses on the
unique challenges and opportunities associated
with selling and marketing hospitality services,
such as hotel accommodations, event spaces,
and related amenities.
3. OVERVIEW
Obtain an online hospitality management certificate
and advance your career in the thriving hospitality
industry. Gain in-depth knowledge of operations, guest
services, leadership, and financial management. Unlock
your potential with our recognized hospitality
certifications. Choose from a variety of specialized
programs in areas such as event management, hotel
operations, food and beverage management, and guest
relations.
4. COURSE STRUCTURE
• Module I: Marketing Concept
Marketing for Hospitality & Tourism
• What is Hospitality & Tourism
Marketing
• Importance of Marketing
• Tourism Marketing
• Core Marketing Concepts
• Marketing Highlights- Needs, Wants &
Demands
• Product- Value Satisfaction & Quality
• Exchange, Transactions and
Relationships
• Market.
• Marketing Environment
• Marketing Mix
• Module II: Consumer Markets and
Consumer Buying Behaviour
A Model of Consumer Behaviour
• Personnel Characteristics Affecting
Consumer Behaviour
• Cultural Factors
• Social Factors
• Personal Factors
• Psychological Factors
• Consumer Involvement in the Buying
Decision
• The Buyer Decision Process
• Need Recognition
• Information Search
• Evaluation of Alternatives
• Purchase Decision
• Post-purchase Behaviour
5. COURSE STRUCTURE
• Module III: Market
Segmentation- Targeting &
Positioning:
Market Segmentation
• Geographic Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Behaviour Segmentation
• Requirements for Effective
Segmentation
• Market Targeting
• Evaluating Market Segments
• Market Positioning
• Positioning Strategies
• Choosing and implementing a
positioning strategy
• Communicating and delivering the
chosen position
• Module IV: The Role of Marketing in
Strategic Planning:
• Nature of high-performance business
Stakeholders
Processes
Resources
Organisation
Corporate Strategic Planning
Defining the Corporate Mission
Establishing Strategic Business Units (SBU)
Assigning Resources to Each SBU
Planning New Business
Business Strategy Planning
Business Mission
External Environmental Analysis
Internal Environmental Analysis
Goal Formulation
Strategy Formulation
Program Formulation
Implementation
Feedback and Control
6. COURSE STRUCTURE
Module V: Service Characteristics of
Hospitality and Tourism Marketing
• The Service Culture
• Characteristics of Service Marketing
• Intangibility
• Inseparability
• Variability
Perishability
• Management Strategies for Service
Businesses
• Managing Differentiation
• Managing Service Quality
• Tangibilising the Product
• Managing the Physical Surroundings
• Stress Advantages of Non-ownership
• “Greening “of the Hospitality Industry
• Managing Employees as Part of the Product
• Managing Perceived Risk
• Managing Capacity and Demand
• Managing Consistency
Module VI: Distribution Channels
• Nature and Importance of
Distribution Systems
• Nature of Distribution Channels
• Why are Marketing Intermediaries
Used?
• Distribution Channel Functions
• Number of Channel Levels
• Marketing Intermediaries
• Channel Behaviour and the
Organisation
• Channel Behaviour
• Channel Organisation
• Channel Management Decisions
7. Career Opportunities
Sales and Marketing Executive:
With a focus on hospitality sales and marketing, you can pursue roles as a sales
or marketing executive within hotels, resorts, event venues, or other hospitality
establishments.
Revenue Manager:
As a certified professional, you may explore opportunities as a revenue manager.
In this role, you would be responsible for optimizing pricing strategies, managing
inventory, and analyzing market trends to maximize revenue for the hospitality
property.
Event Planner or Coordinator:
Many hospitality settings host events, conferences, and weddings. With a
specialization in hospitality sales and marketing, you can pursue a career as an
event planner.
Digital Marketing Specialist:
Given the increasing importance of digital marketing in the hospitality industry,
your certification could lead to a role as a digital marketing specialist.
8. For more details:
Call us : +91 9930620500
Visit our website : https://www.iibms.org/
Mail us at : enquiry@iibms.net
