© 2013 IBM CorporationIBM PureFlex – Expert Integrated Systems for CloudKim Mortensen – kim@dk.ibm.comPureFlex Program Man...
© 2013 IBM CorporationClients are focused on three imperativesImprove IT efficiencywith expert integratedsystemsAccelerate...
© 2013 IBM CorporationYou can fundamentally change the economics and experience of ITIntegration by DesignDeeply integrati...
© 2013 IBM CorporationIntegration yields simplicity and flexibilityOpen tools and easy app access through Application Store
© 2013 IBM CorporationApplicationsStorageNetworkingVirtualizationManagementComputeToolsFlexible and open choice in a fully...
© 2013 IBM CorporationThe PureSystems Family: Simplifying cloud, big data & analyticsData PlatformDelivering Big DataPlatf...
© 2013 IBM CorporationDatacenter manager enjoys the benefits of pre-integrationOptimizes the completesolution stack:• All ...
© 2013 IBM CorporationPatterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of...
© 2013 IBM CorporationIBM PureSystems “patterns of expertise”Platform PatternsExpertise across themiddleware and infrastru...
© 2013 IBM CorporationPrivate Clouds Public CloudIBM SmartCloud supports Application Patterns acrossdeployment optionsDepl...
© 2013 IBM CorporationComputeNetworkStorageSmartCloud EntryComputeNetworkStorageSmartCloud ProvisioningSmartCloud EntryLeg...
© 2013 IBM CorporationExtensibility from the broadest ecosystem is made easyIBM PureSystems Centre: Gain access to a broa...
© 2013 IBM CorporationIBM Flex SystemCompute NodesPower 2S/4S*x86 2S/4SStorage NodeV7000Expansion inside oroutside chassis...
© 2013 IBM CorporationInfrastructure ComponentsBeyond Blades• Best Chassis• Engineered for multiple generations of technol...
© 2013 IBM CorporationIBM is uniquely positioned to offer value and choiceYou choose Pre-integrated• Investment protection...
© 2013 IBM CorporationVirtualizationOSNetworkComputeStoragex86IBMHPEMCNetAppPowerIBMJuniperWindowsHyper-VKVMPowerVMAIXLinu...
© 2013 IBM CorporationIBM Flex System Manager: the brains behind Flex System & PureFlexServersStorageNetworkVirtual Machin...
© 2013 IBM CorporationVM VMPureFlex Brings Differentiated Value to general hypervisorsVM VMVM VMVMVMVM VMVM VMVMVMVisualiz...
© 2013 IBM CorporationBuilt-in ExpertiseInfrastructure patterns and self-optimizing technology for lower cost.2X improveme...
© 2013 IBM CorporationThe PureSystems Family: Simplifying cloud, big data & analyticsData PlatformDelivering Big DataPlatf...
© 2013 IBM CorporationTHANK YOU
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IBM PureFlex - Expert Integrated System

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  • PureFlex er integrert fra begynnelsen av. Dette systemet tar tak I de utfordringene som en har I infrastrukturen sin rundt kabling, tuning, konfigurering etv Fritt valg av operativsystem, alt fra linux til microsoft på x86 samt at vi har Power noder som vi også kan benytte I løsningen Lagring Nettverk som er laget for å skalere til fremtidens behov innenfor infiniband, eternet med tilhørende nye standarer, fiber Støtte for flere virtualiserings løsninger Management, Management er en nøkkel faktor I denne boksen og management er på tvers av hele systemet. (US) Smartphones now represent 1 in 4 subscribers, compared to 1 in 10 just two years ago. Source: http://www.onlinemarketing-trends.com/2011/02/us-msmartphone-vs-non-smartphone-user.html Nielsen report that 31% of US mobile phone owners have a smartphone as of December 2010, and expect smartphones to become the majority by the end of 2011. eMarketer predicts that smartphone ownership will reach 43% of the US mobile population by 2015. According to figures for 2010 released by Gartner, smartphones accounted for 297 million (19%) of the 1.6 billion mobile phones sold that year. That's 72.1% more smartphone sales than in 2009. The same company expects US sales of smartphones to grow from 67 million in 2010 to 95 million in 2011, and become the highest-selling consumer electronic device category. For Q4 2010, the IDC Worldwide Quarterly Mobile Phone Tracker puts smartphone sales at 100.9 million, up some 87% over Q4 2009. They report total smartphone sales for 2010 as 302.6 million, up around 74% on 2009. The Coda Research Consultancy predict global smartphone sales of some 2.5 billion over the 2010-2015 period, and also suggest that mobile Internet use via smartphones will increase 50 fold by the end of that period. Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012. Gartner expect over 500 million smartphones to sell in 2012. Source: http://www.onlinemarketing-trends.com/2011/03/top-10-smartphone-market-statistics-and.html
  • Main Point: IBM has taken the collective knowledge of integrating and tuning servers, storage, networking, virtualization, management and middleware and used it to design the system from the ground up in optimized fashion. Speaker Notes: Project Puresystems are integrated by design. IBM has taken the collective knowledge of integrating and tuning servers, storage, networking, virtualization and management and used it to design the system from the ground up in optimized fashion. In the Project Pureapplication system, the middleware, development and deployment capabilities are also integrated and optimized.
  • Patterns of expertise come in three types: Infrastructure patterns bridge the base system infrastructure elements like servers, storage, network, virtualization and management. Platform patterns bring into play the middleware in addition to the system infrastructure. Application patterns then bring in expertise at the business application level. Many patterns are built-in the system directly out of the box. Still more are available in a catalog for you to easily purchase and download.
  • Bring out the examples in speaker notes You can run dev/test of your pattern smartcloud application services, and deploy to PureApplication Flexibility to easily change your deployment from private to public or visa-versa
  • . if a client buys NGP Standard or Enterprise and installs SC Entry, can they install SCP and SCO on the same box later? if a client buys NGP Standard or Enterprise, can they elect to NOT install SC Entry and install SCP and SCP on that box? -Software
  • Main Point: IBM has the broadest open ecosystem of partners ready and able to provide industry expertise and solutions to clients and they now can take advantage of PureSystems Centre to deliver value even faster. Speaker Notes: IBM has the broadest open ecosystem of partners ready and able to provide industry expertise and solutions to clients. We have developed a PureSystems catalog and solution showcase that simplifies deployment of partner applications Clients will be able to access l inks to direct downloads and find such items as: ISVs application patterns Acquire licenses and download of code or fixes Partner “ PureSystems Ready” offerings A single entry is searchable under multiple IBM offerings  PureApplication System, SmartCloud Application Services… A repository of unified content with simple to find new content by category (industry, solution, geo etc)
  • This is why we have a point of view that PureFlex systems – as well as Flex System components – need to interoperate with the data center you have now. We work with a broad range of other IT providers to enable certified testing of their products with PureFlex and Flex System so that you can be assured of flexible, open interoperability of the systems you have with the PureFlex and Flex capabilities you choose to deploy. Compute – support for Power and x86 enables choice of AIX, IBM I, Windows or Linux applications from thousands or providers across a broad range of hypervisors Storage – We’ve recently enhanced Flex System Manager to have even more integrated support for IBM storage like DS8000 and XIV, as well as recently completed testing of interoperability with storage from EMC, NetApp, HP and Hitachi – either direct attached or virtualized behind our integrated V7000 controllers Networking – Flex and PureFlex support broad choice of networking protocols across Ethernet, Fiber Channel, Infiniband, and FCoE. And interoperability testing has been completed and documented with Cisco, Brocade and Juniper – whom you’ll hear more from later in the day. How does this compare to the competition?
  • IBM PureFlex - Expert Integrated System

    1. 1. © 2013 IBM CorporationIBM PureFlex – Expert Integrated Systems for CloudKim Mortensen – kim@dk.ibm.comPureFlex Program Manager – Storwize Product Manager – System & Technology Group
    2. 2. © 2013 IBM CorporationClients are focused on three imperativesImprove IT efficiencywith expert integratedsystemsAccelerate newapplications, big dataand analyticsSimplify cloudapplication platformsand infrastructureby 201590% plan toimplement cloud68% of IT* IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc#236966operating costs in 2013will be for managementand administration29%1996 201368%* IBM GBS 2011 IBV Study, “The power of cloud: driving business modelinnovationFrom a commissioned study conducted by Forrester Consulting on behalf of IBMdeploy late34% of new ITProjectsServer mgmt & admin costsNew server spendingPower & cooling costs
    3. 3. © 2013 IBM CorporationYou can fundamentally change the economics and experience of ITIntegration by DesignDeeply integrating and tuninghardware and softwareBuilt-in ExpertiseCapturing and automatingwhat experts doSimplified ExperienceMaking every part of the IT lifecycle easierSystems with integrated expertise and built for cloud
    4. 4. © 2013 IBM CorporationIntegration yields simplicity and flexibilityOpen tools and easy app access through Application Store
    5. 5. © 2013 IBM CorporationApplicationsStorageNetworkingVirtualizationManagementComputeToolsFlexible and open choice in a fully integrated systemIBM PureSystems is Integrated by design
    6. 6. © 2013 IBM CorporationThe PureSystems Family: Simplifying cloud, big data & analyticsData PlatformDelivering Big DataPlatform ServicesInfrastructureDelivering CloudInfrastructure ServicesApplication PlatformDelivering Cloud ApplicationPlatform Services
    7. 7. © 2013 IBM CorporationDatacenter manager enjoys the benefits of pre-integrationOptimizes the completesolution stack:• All hardware and software componentsfactory integrated and optimized• Virtualized across the stack for efficiency• Unified management, monitoring &maintenance• Integrated and elastic application anddata runtimes• Application patterns allocate system andapplication resources for optimalperformance, security and reliabilityServersStorageNetworkingVirtualizationManagementDevelopmentMiddlewareDeploymentApplications
    8. 8. © 2013 IBM CorporationPatterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client andpartner engagements that are captured, lab tested and optimized into a deployable formMonitoringLifecycleManagementWhat is a Pattern?• The pre-defined architecture of an application• For each component of the application (i.e. database, web server, etc)• Pre-installation on an operating system• Pre-integration across components• Pre-configured & tuned• Pre-configured Monitoring• Pre-configured Security• Lifecycle Management• In a deployable form, resulting in repeatable deploymentwith full lifecycle management• Delivering superior results:• Agility: Faster time-to-value• Efficiency: Reduced costs and resources• Simplicity: Simpler skills requirements• Control: Lower risk and errors
    9. 9. © 2013 IBM CorporationIBM PureSystems “patterns of expertise”Platform PatternsExpertise across themiddleware and infrastructureInfrastructure PatternsExpertise across the computeresourcesApplication PatternsBusiness applicationexpertiseIBM PureFlex SystemPre-integrated servers, storage,networking, virtualization andmanagementIBM PureApplication SystemPre-integrated middleware andinfrastructure• Provisioning and automation• Storage system optimization• Scalability and upgradability• Business intelligenceIncluded with system purchase Available in catalog• Web experience• Demand driven elasticity• Simplified system setup and install• Policy-based system management• Simplified application migration• Web application deployment• Transactional database deployment• Data mart deployment• ISV applications (e.g., SAP CRM)ISV orClientTunedPlatform
    10. 10. © 2013 IBM CorporationPrivate Clouds Public CloudIBM SmartCloud supports Application Patterns acrossdeployment optionsDeploy patterns to yourexisting infrastructure withSmartCloud FoundationDeploy patterns toPureApplication SystemMonitoringLifecycleManagementDeploy patterns toSmartCloud Application ServicesApplication PatternSmartCloud Application ServicesSmartCloud Enterprise
    11. 11. © 2013 IBM CorporationComputeNetworkStorageSmartCloud EntryComputeNetworkStorageSmartCloud ProvisioningSmartCloud EntryLegacy HW IBM Flex System IBM PureFlex IBM PureApplicationComputeNetworkStorageComputeNetworkStoragePre-integrated entry point Upgrade opportunityPlatform andInfrastructureManagementSmartCloud OrchestrationISV and IBM PatternsFoundationPatterns
    12. 12. © 2013 IBM CorporationExtensibility from the broadest ecosystem is made easyIBM PureSystems Centre: Gain access to a broad community of IBM andcertified partner expertise Download optimized, deployable applicationpatterns from 100+ leading ISV partners Search by solution area, industry or system Download fixes and patches Access to developer community
    13. 13. © 2013 IBM CorporationIBM Flex SystemCompute NodesPower 2S/4S*x86 2S/4SStorage NodeV7000Expansion inside oroutside chassisManagementApplianceOptionalNetworking10/40GbE, FCoE, IB8/16Gb FCExpansionPCIeStorageIBM PureFlex SystemPre-configured, pre-integratedinfrastructure systems with compute,storage, networking, physical andvirtual management, and entry cloudmanagement withintegrated expertise.Chassis14 half-wide baysfor nodesIBM PureApplication SystemPre-configured, pre-integratedplatform systems withmiddleware designed fortransactional web applicationsand enabled for cloud withintegrated expertise.Simplified experienceReduce time, effort and risk throughout the solution lifecycle
    14. 14. © 2013 IBM CorporationInfrastructure ComponentsBeyond Blades• Best Chassis• Engineered for multiple generations of technology• Highest I/O bandwidth for future growth• Multi-platform for maximum flexibility• Best Compute Nodes• No compromise design allows you to do more with less• Mixed architecture design enables infrastructurestandardization and reduced operating expenses• Best Connectivity Options• Open standards provides architectural choice• High speed, low-latency in-chassis switching improvesperformance and extends the life of core networks• Best Management• Manage IT as one, reducing complexity and automatingeveryday manual tasks• Chassis• Compute Nodes• Networking• Flex System Manager• Expansion• StorageOpen choice of architectures, hypervisors, environments –designed for multiple generations of technologyArchitectures Hypervisors Operating Systems
    15. 15. © 2013 IBM CorporationIBM is uniquely positioned to offer value and choiceYou choose Pre-integrated• Investment protection• Designed for the next decade, no compromises• Works with your existing systems• Beyond blades• Compute, storage, networking, management• Designed and tested for inter-operation• Simplification• Management of physical and virtual domains• Single point of management• Competitive differentiation• Choice of architectures, hypervisors, operating systems• Leading managementInfrastructure ComponentsBeyond BladesIntegrated InfrastructureDelivering Infrastructure Services• Time to value• Pre-integrated, set up in as little as 4 hours• Pooled resources, deploy new services rapidly• New solutions and applications• Leading ERP, CRM, tens of thousands of available apps.• Key solutions e.g. Virtual Desktop Infrastructure• Simplification• Expert integrated system• IBM expertise from optimizing thousands of data centers• Competitive differentiation• Comprehensive – storage, networking, compute• Partner ecosystem
    16. 16. © 2013 IBM CorporationVirtualizationOSNetworkComputeStoragex86IBMHPEMCNetAppPowerIBMJuniperWindowsHyper-VKVMPowerVMAIXLinuxIBM iVMwareCiscoBrocadeIBM PureFlex and Flex System have open interoperability with thecomplexity of your data center16• Power and Intel Architectures• Tens of thousands of applications• IBM Ethernet, FCoE, Inifiband, and Fibre Channel• Support for Cisco, Brocade, Juniper• IBM Storwize / XIV / DS8000 & more• Support for EMC, NetApp, HP, Hitachi• Single point of control• Tested on PowerVM, KVM, VMware, MS Hyper-V• Tested and qualified on multiple OS: AIX, Linux,IBM i, and Windows
    17. 17. © 2013 IBM CorporationIBM Flex System Manager: the brains behind Flex System & PureFlexServersStorageNetworkVirtual MachinesVMVM VMVM VMVMIntegrated Management of Infrastructure at each point in the lifecycleIBM Flex SystemManagerHardwareSetupSystemConfigurationSystemProvisioningVirtual MachineLifecycleManagementInfrastructureLifecycleManagementUpward IntegrationUpward Integration
    18. 18. © 2013 IBM CorporationVM VMPureFlex Brings Differentiated Value to general hypervisorsVM VMVM VMVMVMVM VMVM VMVMVMVisualize virtualtopology forbottlenecksCreate and assignstorageCreate and managenetwork pools andVM network profilesCollect and viewsystem informationAutomation forvirtualizedinfrastructureMonitor Server /Storage Health+Firmwareconfigurationand updateMeasure andreport powerconsumptionBare metalhypervisordeploymentVMVMVMVMVMVMVMVM
    19. 19. © 2013 IBM CorporationBuilt-in ExpertiseInfrastructure patterns and self-optimizing technology for lower cost.2X improvementin systemutilization253% lowermanagementcosts32X improvementin fault diagnosis1PureFlex by the numbersIntegration by DesignDesigned from the start as acomplete, secure, and cloud-readysystem.2X applicationdensity in samefloor space650%improvement inadministratorproductivity550% latencyimprovement4Simplified ExperienceManagement integration andchoice at every step, to make ITeasier.66% fastersetup time772% lowersystem costs over3 years898% timesavings instorageprovisioning91. Source: Based on IBM internal Research and Development testing. Comparison with previous generation of IBM systems. Specific client environments and results may vary2. Compared with previous generations of IBM System x and BladeCenter HS22v servers. Specific client environments and results may vary.3. Source: ITG study of actual client environment. Client results and IBM internal R&D estimates of overall management savings. Specific client environments and results may vary.4. Sourced from IBM internal Research & Development estimates and published CISCO statements. This is a comparison with CISCO UCS for node-to-node traffic within a chassis. Ref: Cisco Unified Computing System: Announcing Third Generation of Fabric Computing - The Power of Unification, March 8, 2012. This is a comparison with CISCO UCS for node-to-node traffic within a chassis. Specific client environments and results may vary.5. Sourced from whitepaper “Value Proposition for IBM Next Generation Platform System”, International Technology Group6. Compared utilizing virtualized applications between Flex System and previous generation BladeCenter HS22V. Specific client environments and results may vary.7. Compared with to previous generation blade servers. Specific client environments and results may vary.8. Savings calculated based on the PureFlex System Consolidation Tool leveraging third party ALINEAN methodology, calculating systems costs to create a private cloud solution. The comparison was between over 30 non-IBM Unix servers and over 200 x86 based servers to one PureFlex System (26 compute nodes), supporting the same number of applications as virtual machines. The 3-year ongoing systems costs were 72% lower with PureFlex System. Potential migration costs excluded. Specific client environments and results may vary.9. IBM internal Research and Development estimate comparing VMControl’s ability to automatically provision storage to a VM (90 second duration) vs. 2 administrators (storage and server admins) allocating the storage manually without VMControl (2 hour duration). Specific client environments and results may vary.
    20. 20. © 2013 IBM CorporationThe PureSystems Family: Simplifying cloud, big data & analyticsData PlatformDelivering Big DataPlatform ServicesInfrastructureDelivering CloudInfrastructure ServicesApplication PlatformDelivering Cloud ApplicationPlatform Services
    21. 21. © 2013 IBM CorporationTHANK YOU

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