Arrow ECS Partner Jam - PureSystems - William Burns

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Arrow ECS Partner Jam - PureSystems - William Burns

  1. 1. William BurnsIBM PureFlex System Channel Leader, EuropeIBM PureSystemsA new family of expert integrated systems © 2012 IBM Corporation
  2. 2. What are today’s pressures and realities Consumerization • Mobility • Social business • Iterative solutions Business Demands IT Needs • Address opportunities • Deliver new more quickly capabilities faster • Drive business • Shift resources from innovation maintenance to • Leverage technology transformation more strategically • Control growing complexity2 © 2012 IBM Corporation
  3. 3. You experience the barriers of time, cost and risk todayAligning IT and business goals Business Goals Grow top and IT Reality bottom line by: • Driving business innovation Getting Up and Running • 2-3 months to specify and procure • Make new markets • 2-3 months to integrate, configure • Respond to competitive and deploy threats • Enhance the customer experience Development Operations • 3-6 months to go from development to production Ongoing Effort • 1-3 months to troubleshoot and tune Typical Results: • Ongoing effort and downtime to • 34% of new IT projects (US) deploy late maintain, scale and upgrade • 55% experience application downtime for major infrastructure upgrades once deployed © 2012 IBM Corporation3 From a commissioned study conducted by Forrester Consulting on behalf of IBM
  4. 4. Only 1 in 5 can allocate more than half their IT budget to innovation Least efficient data centers Most efficient data centers Use of new technology: Use of new technology: 43% first and fast technology adoption 86% first and fast technology adoption 1% move virtual machines to meet desired 58% move virtual machines to meet desired outcomes outcomes 21% use storage virtualization 93% use storage virtualization 3% use a storage service catalog (tiered 87% use a storage service catalog (tiered storage) storage) Results: New projects Results New projects 35% 53% Maintaining existing Maintaining existing infrastructure infrastructure 65% 47% © 2012 IBM Corporation4 Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )
  5. 5. The time has come for a new breed of systemsSystems with integrated expertise and built for cloud Built-in Expertise Integration by Capturing and Design automating what Deeply integrating and experts do – from tuning hardware and the infrastructure software – in a ready-to- patterns to the go workload optimized application patterns system Simplified Experience Making every part of the IT lifecycle easier - with integrated management of the entire system and a broad open ecosystem of optimized solutions © 2012 IBM Corporation5
  6. 6. Announcing IBM PureSystemsThe first members of a new family of expert integrated systems with:• Built-in expertise to address complex business and operational tasks automatically• Integration by design to tune systems for optimal performance and efficiency• Simplified experience from design to purchase to maintenance IBM PureFlex System IBM PureApplication System Expert at: sensing and anticipating resource Expert at: optimally needs to optimize your deploying and running infrastructure applications for rapid time-to-value • Factory integrated and optimized system •Expert designed, integrated infrastructure and optimized application • Integrated management aware platform • Automation and •Platform patterns optimization expertise of expertise •Simplified management with a single console © 2012 IBM Corporation6
  7. 7. Smarter Computing The IT infrastructure that enables a Smarter Planet Client-optimized system: Expert integrated systems: highly customizable systems designed to deliver combine the flexibility of a general purpose the best in class capabilities uniquely tailored for system with the simplicity of an appliance – and the client’s environment integrated expertise throughout System z Power Syst em sFreedom t hrough design Perf ormance redefined Business applications Expert Integrated IBM PureApplication Application platform System Systems Syst em x IBM St orage Defining the nex t Ex pect more from your Storage generation of x 86 servers System infrastructure IBM PureFlex System7 © 2012 IBM Corporation 7
  8. 8. IBM PureSystems “patterns of expertise” Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized and then built into the systemPatterns deliver superior results: • Agility: Faster time-to-value • Efficiency: Reduced costs and resources • Simplicity: Simpler skills requirements • Control: Lower risk and errorsThrough unmatched expertise in: • System design • Infrastructure management • High availability and scalability • Application deployment • Security • Data management • Storage optimization • Datacenter management • Networking © 2012 IBM Corporation8
  9. 9. IBM PureSystems are integrated by design Deployment Applications Middleware Optimizes the complete Development solution stack: • All hardware and software components integrated and optimized • Born virtualized and ready for cloudManagement • Storage tuned to data needs • Hardware directly tuned to the software • System resource allocation uniquely optimized per selected pattern for each application Virtualization workload Storage Servers Networking © 2012 IBM Corporation9
  10. 10. IBM PureSystems extensible with “patterns of expertise”Including built-in cloud capabilities IBM PureFlex IBM PureApplication System System Application 100+ ISV business applications Patterns and Images Available Business intelligence through Images available for Business process managementAvailable patterns client tuning PureSystems images from IBM Web experience Centre and Partners More to come in 2012… Platform Images available for Web application deployment Patterns Expertise across client tuning Database deployment the middlewareand infrastructure Cloud platform management Built-in with Infrastructure Provisioning Patterns flexibility Storage optimization Expertise across the compute Scalability resources Upgradability © 2012 IBM Corporation10
  11. 11. IBM PureSystems simplified experience New client experience: • Single product streamlines ordering, tracking, receiving, installing and running • Factory installed, fully packaged solutions drive simple setup (pull it out of the box, plug it in and boot it up) • Management integration across system • Single point of contact for support • Upgrade with zero downtime based on integrated patches and system design • PureSystems Centre – an online catalog of applications and patterns. • A broad open ecosystem of optimized solutions © 2012 IBM Corporation11
  12. 12. Extensibility from the broadest ecosystem is made easy New IBM PureSystems Centre:  Gain access to a broad community of IBM and certified partner expertise  Download optimized, deployable application patterns from 100+ leading ISV partners  Search by solution area, industry or system Also run your existing applications today* © 2012 IBM Corporation12 The SAP logo is a trademark or registered trademark of SAP AG in Germany and The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG. several other countries and is reproduced with the permission of SAP AG. * Unix/Linux and Windows applications
  13. 13. What does it mean for a client ? Agility Efficiency • Get up and running in hours, cutting • Deploy twice as many applications per months off deployment time of new square foot of data center space application projects. • Reduce lifecycle maintenance and • Accelerate industry capabilities with minimize downtime. solutions from a broad open ecosystem • Manage all physical and virtual • Elastically adapt to workload resources from a single user spikes without overbuying interface Simplicity Control • Free up time from procuring, • Lower risk and costs with automated supporting, testing & deploying assets provisioning and seamless scalability with security and resiliency • Avoid delays due to limited IT skills or complex integration with factory integration • Maximize flexibility with choice of and built-in expertise architectures, and open standards • Maintain more quickly and easily with • Intelligently manage cloud integrated system patches environments © 2012 IBM Corporation13
  14. 14. IBM PureSystems enable multiple client initiativesUsing a consistent, standardized approach Optimize Innovate Better tune and automate systems and More rapidly deliver new applications applications to improve application and services to performance, scalability and reliability meet new business needsConsolidateMore efficiently Accelerate Cloudconsolidate Launch self-servicesystems and applications efficientlyapplications to reduce in a secure, andoperating expenses integrated cloud environment Optimize Innovate Accelerate Consolidate Cloud © 2012 IBM Corporation14
  15. 15. Simplified experienceReduce time, effort and risk throughout the solution lifecycle Expert Integrated SystemsStarts at Acquisition: A continuum of value from building blocks to systems IBM Flex System IBM PureFlex System IBM PureApplication System Pre-configured, pre-integrated Pre-configured, pre-integrated Chassis infrastructure systems with compute, platform systems with 14 half-wide bays for nodes storage, networking, physical and middleware designed for virtual management, and entry cloud transactional web applications Compute management with and enabled for cloud with Nodes integrated expertise. integrated expertise. Power 2S/4S* x86 2S/4S Storage Node V7000 Expansion inside or outside chassis Management Appliance Optional Networking 10/40GbE, FCoE, IB 8/16Gb FC Expansion PCIe Storage15 © 2012 IBM Corporation
  16. 16. IBM Flex System and IBM PureFlex SystemProduct Overview © 2012 IBM Corporation
  17. 17. Simplified management experience with advanced automation Reduced risk through integrated platform management Management Management • New user interface and configuration automation brings new components online faster* • Cross-resource integration and automation enables transformation from managing resources to managing Networking Storage System infrastructure applications, services and workloads • Works with the management you have - other IBM platform tools, Tivoli and third party enterprise management (e.g., CA, BMC, HP, etc.) Virtualization Compute • Easier monitoring, alerts and problem management through automated resolution processes with integrated expertise Setup Wizards Global Find Chassis Map Remote Presence17 © 2012 IBM Corporation
  18. 18. IBM Flex System - Update Manager Manage updates for many IBM platforms using the same interface – Automatically check for new updates – Show and install updates needed by your systems Monitor system compliance – Create policies to automatically notify you when systems are out of date – Show and resolve compliance issues to install the missing updates18 © 2012 IBM Corporation
  19. 19. Virtualization management Virtualization Management – Manage Virtual Servers and Hosts – HMC and Systems – VS Life-cycle management – Topology Maps – Create empty virtual server – Monitoring, automation Edit virtual resources – Edit Hosts – Edit Virtual Servers – GUI or command line – Launch to Platform Manager Relocate – Live relocation – Plan for relocation19 © 2012 IBM Corporation
  20. 20. Designed for Cloud with resource pooling and provisioning expertiseDramatically improve system utilization and administrator productivity• Manage Services instead of Servers, Network and Storage• System Pools* are a set of resources that make up a service and can be acted upon as a group for Placement, Maintenance, etc.• Provisioning of CPU, memory, storage* and networking* with automatic virtual machine placement and optimization• Utilization monitoring and policies to support performance, Management Virtualization utilization or energy* optimized pooling Mobility SW SW SW OS OS OS Software Operating System Virtual Server Virtual Server Virtual Server Virtualization Optimized for …. • Availability • Performance • Energy* Networking Compute Storage Networking Compute Storage Systems Virtual Systems System Pools / Cloud Manage a pool of system resources or a cloud as simply as managing a single system20 *Some capabilities planned for future delivery © 2012 IBM Corporation
  21. 21. Virtualization expertise to enable new application and servicedelivery models Image Virtual Import repository appliance Software Deploy application Virtual Software Machines + Operating application Operating system system Capture + Virtual Machines Metadata Metadata Open Virtualization Format (OVF) Discover and manage heterogeneous image repositories • Import, capture and catalog new VMs from existing systems Simplified virtual image deployment and customization • Dynamically provision virtualized server, storage and network resources Leading “Ready for PureSystems” application providers supporting virtual application service deployment • Leverage open standards packaging for interoperability21 *Some capabilities planned for future delivery; IBM Plans subject to change © 2012 IBM Corporation
  22. 22. Compute Designed with Expertise More than just compute The Problem: IBM’s Next Generation Compute Delivers: No industry player offers Heterogeneous Workloads the flexibility to design • Designed for the next decade of workloads, your datacenter for the avoiding rip and replace diversity of workloads you • Support for Power7, x86, and multi-tier run today and tomorrow. environments   Heterogeneous Hypervisors • Regardless of your platform virtualization environment, IBM Flex System offers industry leading technologies • Support for PowerVM, VMware, KVM, and Hyper-V Expertise for Workloads • Virtualization and Cloud (dual hypervisor keys) • Low Latency/High IOPs (320GB/s) • High Performance (40GB uplinks) • Business Analytics (dedicated storage)22 © 2012 IBM Corporation
  23. 23. Enterprise Chassis Design Chassis IBM Flex System Chassis Fans CMM Standard Node bays 14 Node Bays (7 Full Wide) Infrastructure to support the compute, storage and System infrastructure networking components Power ◊ Supplies (6X) 10 U Energy efficient cooling REAR and power system Integrated FRONT Storwize V7000 ◊ Scalable Switch Bays Easy to use with integrated • 4 scalable switch bays single-point management • 10U Chassis, 14 bays ◊ • Standard and Full width node support Designed to support future • Up to 6 2500W power supplies N+N or N+1 advancements in I/O, processors, memory, and configurations storage • Up to 8 cooling fans (scalable) • Integrated chassis management through CME23 © 2012 IBM Corporation
  24. 24. IBM Flex System x240 - Enterprise Class Compute IBM Flex System x240 Uncompromised Compute, IO, and Storage performance, designed for mainstream virtualization, and a broad range of workloads Standard Width compute node 2x IO Mezzanine Cards 2x Intel E5 2600 System infrastructure ◊ Processors 2-socket Sandy Bridge-EP ◊ 24 LP DDR3 DIMMs / 1333MHz / 1600MHz ◊ 24 LP 10Gb Converged LOM DIMMs ◊ 2 hot swap 2.5” SAS/SATA Keyboard, Mouse, SSDs or HDDs Video Dongle connector ◊ Dual Enabled Hypervisor – ESXi on Flash Key Option 2x Hot Swap, Small Release latch Form Factor HDDs24 © 2012 IBM Corporation
  25. 25. Optimized, Automated and Integrated network architecture Fits within your existing and future environment The Problem: Today’s networking offerings Extreme Flexibility lack the flexibility to meet the • Designed to meet port and bandwidth demands of the next decade of requirements for next decade I/O. Clients are often burdened • Pay for what you need today with now with the costs of Features on Demand (FoD) technology for tomorrow. Highest Performance • First 40Gb capable Ethernet Switch • First 16Gb capable SAN Switch • First 56Gb capable Infiniband FDR switch • Up to 220Gb uplink BW and <1microsec latency Standards based Convergence • 10Gb iSCSI and FCoE offering • First 40Gb end to end FCoE offering (post GA) • Standard based for seamless integration25 © 2012 IBM Corporation
  26. 26. Network Switching and Why it MattersThe Problem: The Flex System Difference:Blade to blade communication flows north- Do more with your servers and reducesouth through the TOR, causing latency from network delays. Node to Noderequest / response traffic. Added network latency communication happens within thewill impact the overall workload the servers can chassis.support. Communication is contained Communication within chassis between blades running at 10GB requires traffic Ethernet to TOR Why this matters:  Reduces switch latency  Additional servers needed to overcome performance loss in network delays  Low latency, web-serving, and database apps create significant server to server chatter and stress on the network26 © 2012 IBM Corporation
  27. 27. Enterprise Storage Flexibility IBM Flex System extends the Storwize capabilities: Storage Maximum performance and flexibility, integrated management and ease of use for customer for all customer configurations Full spectrum of servers and storage options Simplifies storage administration with a single user interface and common CLI Integrated Rack Separate Server & (w/ Internal and Storage Racks through a tightly integrated System infrastructure External Storage) management console ◊ Virtualizes third-party storage with non-disruptive migration of the current storage infrastructure External Storage ◊ Internal Balances high performance and Chassis cost for mixed workloads Storage ◊ Protects data for business continuity and disaster recovery with built-in local and remote replication and snapshot functions27 © 2012 IBM Corporation
  28. 28. Integrated Storage Management Storwize V7000 and PureFlex System V7000 storage are virtualized End-to-end capacity view of all storage Details by storage type28 © 2012 IBM Corporation
  29. 29. IBM PureFlex System Storage interoperability Storage IBM Flex System Chassis Other storage Virtualization options IBM Flex System V7000 Storage Node FSM  Integrated virtualized IBM Flex System Storage IBM Flex System Storage Virtualization Storwize V7000  Virtualize external Storage for greater data center efficiency and utilization IBM Flex System  Avail in: Storwize V7000, IBM Flex System V7000 V7000, & SVC Storage Node IBM SVC IBM Flex System Storage Interoperability System infrastructure  Broad set of IBM storage supported with IBM Flex System  Interop with 3rd party via Virtualization Direct Interoperability Via Storage IBM Flex System FSM Storage Control  Discovery and Inventory or via Virtualization  Monitoring and Alerts Storage Virtualization  Configuration  Provisioning IBM Flex System FSM Advanced  Integrated virtualization management across server, storage, network  Image repository and management Storage provisioning for image creation, deployment, and cloning  System Pools  Integrated management of storage in lifecycle of defining and managing system pools  Virtual Image Cloning  Integrated storage provisioning and virtual DS8100, XIV Storwize V7000 image placement for new virtual machines DS8300, DS3400, DS3500, DS4100, DS4200, EMC, HP, Dell DS8700, DS4300, DS4400, DS4500, DS4700, DS4800, Centralized management to reduces costs DS8800 DS5020, DS5100, DS5300,N3600, N3700, DS6800 and complexity across server and storage Included in Base Director29 © 2012 IBM Corporation 29
  30. 30. IBM PureFlex SystemPortfolio Positioning © 2012 IBM Corporation
  31. 31. Smarter Computing The IT infrastructure that enables a Smarter Planet Client-optimized system: Expert integrated systems: highly customizable systems designed to deliver combine the flexibility of a general purpose the best in class capabilities uniquely tailored for system with the simplicity of an appliance – and the client’s environment integrated expertise throughout System z Power Syst em sFreedom t hrough design Perf ormance redefined Business applications Expert Integrated IBM PureApplication Application platform System Systems Syst em x IBM St orage Defining the nex t Ex pect more from your Storage generation of x 86 servers System infrastructure IBM PureFlex System31 © 2012 IBM Corporation 31
  32. 32. Considerations in platform selection decision process Clients are influenced by many factors and biases which make each decision unique … there are no “one size fits all” answers• Today’s Client Infrastructure: What is the current client IT infrastructure environment? Are they on Power today?• Competitive Environment: Is there significant competitive pressure and potential to dislodge IBM?• Workload characteristics: Do the workloads characteristics include requirements that would favor IBM Power in a consolidated infrastructure?• Client Sophistication: Has the client already deployed a consolidated infrastructure and optimized their system, storage and network environment?• Client Organization model: Does the client prefer their current IT infrastructure model to an Integrated Infrastructure approach? Is part or all of their infrastructure outsourced?• Client Strategy / Direction: Has the client made a decision or voiced a strong desire for change? Is management simplification / automation a top priority of the client?32 © 2012 IBM Corporation 32
  33. 33. For educational purposes only. This is not a deliverable to customers.How IBM PureSystems beat the competitors IBM Advantages: Against:  Flexible and open vs. rigid C IS C O  Integration of physical and virtual resource management  True storage integration vs. VCE Vblock  No compromise design for the next decade  Best in class integration of compute, storage, networking HP  Only UNIX / x86 consolidation platform for the future  Flexible and open vs. vendor lock-in up to application  Integrates well vs. new islands OR AC LE  Virtualization expertise and management33 © 2012 IBM Corporation
  34. 34. Why choose IBM & PureFlex System? Unique Integration and Optimization Complete systems that Enable workloads to run Integrate into your current IT are easy to develop, efficiently in an agile infrastructure through open deploy and manage business environment standards The world’s premier single- source provider for IT solutions34 © 2012 IBM Corporation
  35. 35. For more information visit the IBM PureSystems Landing page on PartnerWorldhttp://www.ibm.com/partnerworld/puresystems35 © 2012 IBM Corporation
  36. 36. Legal Disclaimer • © IBM Corporation 2011. All Rights Reserved. • The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. • References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. • Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the users job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. • All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. • IBM, the IBM logo, PureSystems, PureFlex System, PureApplication System, Flex System, System x, eX5, Power Systems, System z, BladeCenter, StorWize, and PartnerWorld are trademarks of International Business Machines Corporation in the United States, other countries, or both. • Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. • Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. • Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. • UNIX is a registered trademark of The Open Group in the United States and other countries. • Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. © 2012 IBM Corporation36

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