See what's at ConnectED 2015 for our Business Partners!

1. Business Partners
IBM ConnectED2015
January 25-28 - 2015
Walt Disney World Swan Hotel and Resort
“Earn your place in the $69 BILLION Social Business opportunity by partnering with
the industry leader”.
Gain Partner-specific insights and strategy details that you'll
need to be successful in 2015 and beyond! Attend multiple
sessions exclusively prepared for IBM Business Partners, including
a special keynote session on Tuesday and four additional sessions.
Learn from other IBM Business Partners as they present their
unique solutions, customer successes and best practices.
Schedule one-on-one time with IBM business executives and
technology executives.
Visit the IBM ConnectED resource center on PartnerWorld to
find the assets to invite your customers to progress any/all active
opportunities.
Preview the latest IBM product strategies, innovations, roadmaps,
demonstrations and research ideas.
Choose from deep-dive technical content on IBM's leading
Collaboration and Digital Experience offerings. Topics include
design thinking, cloud strategies and responsive design, as well
as the latest information on new products, like IBM Verse and
IBM Digital Experience on Cloud.
Engage in technical and developer labs and network with
top IBM and Business Partner technologists and strategists.
And last but not the least, showcase your solution in the
IBM ConnectED App Throwdown.
Register today! Learn more at IBMConnectED2015
Dear ICS Business Partner,
The IBM ConnectED 2015 conference
is right around the corner! In planning for the
event, many of you have asked questions like...
Who should attend this event?
Is ConnectED only for technical
employees?
As the business owner or sales leader,
is it a valuable use of my time?
IBM ConnectED will be THE event to attend
if you want to gain strategic insight into our
collaboration business strategy and product
direction, gain deep technical knowledge
and/or take advantage of exceptional network-ing
and sales progression opportunities. The
content throughout the many sessions is
tailored for technologists of all levels, as well
as Business Leaders, including CXOs, line
of business decision makers, sellers, IT
managers and practitioners. Choose from
business sessions, deep-dive technical
sessions, labs and roundtables.
Special guest speaker
Bruce Stuart,
President and co-founder
of Channelcorp.
Bruce will share what you need to know to successfully
transition current business models to better leverage
cloud, SaaS and service, including how to make your
transformation investments succeed!
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2. IBM ConnectED2015
January 25-28 - 2015
Abstracts: Kickoff & 4 Exclusively for BPs Sessions
Session Title
& Speakers
ConnectED 2015 IBM
Business Partner Kickoff
Session
Lou Sassano
Bruce Stuart - ChannelCorp
Abstract
This session is a “must attend” for Business Partners looking to understand the strategies
and priorities that will lay the foundation for a successful 2015 and beyond. We will spotlight
IBM Business Partners that performed with excellence in 2014, and share their tips for success.
Special guest speaker, Bruce Stuart, President and co-founder of Channelcorp, will share what
you need to know to successfully transition current business models to better leverage cloud,
SaaS and service, including how to make your transformation investments succeed!
Embrace IBM Cloud
Solutions to Profitably Grow
Your Business and Become
a Trusted Advisor to Your
Customers
Ted Brufke
Open to Business Partner attendees only.
By 2018, the market opportunity for SaaS is expected to reach $34.5B and PaaS $23.8B.
IBM Connections Cloud is one of the fastest growing segments in our portfolio. IBM Digital
Experience on Cloud offers an award-winning platform on IBM’s blazing-fast, private, secure,
and dependable cloud.
Learn how you can capitalize on the growing cloud market by providing new apps and services
on the platform positioned by Gartner in the leadership quadrant for the 12th year in a row. Bring
your questions to our panel of experts and partners who have embraced SaaS and PaaS to
build a profitable business.
Transform your marketing!
Learn best practices to
attract new buyers while
lowering your client
acquisition costs
Shaun Jones
This session is open to Business Partner attendees only.
By recent estimates, 93% of business-to-business purchases start with an online search.
Most buyers do much of their own research before ever contacting a vendor or Business Partner.
Do you have the needed digital and social media marketing skills? Effective digital inbound
marketing, paired with a top-notch web presence and an end to end marketing plan, are essential
for you to attract new buyers and lower the cost of acquiring leads.
Hear marketing best practices, learn how to effectively combine all facets of marketing, leverage
the latest IBM benefits and identify key actions to transform your 2015 marketing plans for a
digital age.
Maximize your earnings with
Software Group Channel
Incentives and Programs
Jill Kanatzar
This session is open to Business Partner attendees only.
Are you earning the most you can from your software sales? Come learn how you can take
advantage of IBM's large portfolio of channel incentives and programs for both SaaS and
on premises.
Talk to the experts on some of the most popular incentives including SVI, SaaS Solution Provider,
RVI, and BPLM and learn about some of the newer programs such as SVP Small Deal Rewards,
SVP Plus and New or Inactive.
Successfully Selling Against
the Competition
Ron Denham
Tony Ollivier
This session is open to Business Partner attendees only.
As Microsoft locks customers into expensive, complex agreements, Google continues to struggle
with security and privacy concerns. Analysts suggest organizations reconsider Microsoft's role in
their web strategy as Sharepoint pushes portal customers where they're not ready to go. Research
shows these organizations are not realizing anticipated business value.
Isn’t it time we offered these clients an Enterprise solution that meets their needs? Join us to
understand key client challenges and how solutions like IBM Verse, IBM Connections Cloud and IBM
Digital Experience improve worker efficiency, speed innovation, and transform the way organizations
engage employees and customers.
Learn to frame your discussion in business terms. Access the competitive details and experts to
tackle the feature/function discussion. Confidently advocate “Why IBM” and “Why Not” against
leading competitors.