"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
2015 insight business_partner_summit_sessions
1. ibm.com/insight #ibmpartners
Session Time Session # Session Title Abstract
8:00am-9:30am 4187 Together, we are transforming
business to win in the Insight
Economy
Our clients need business insights faster than ever to compete and win in the insight
economy. Insights from all types of data and analytics to enhance decisions, optimize
operations, recognize opportunities and create new markets to give our clients a
competitive advantage with IBM Analytics. Together, we can disrupt the marketplace
through innovations and strategic partnerships only available to IBM Business
Partners. Learn about Cloud Data Services, Industry Solutions, and new trends in
IBM Analytics to transform your business.
To keep you informed of the breadth of IBM Analytics Portfolio, join us for our keynote
presentation: IBM Analytics: Your portfolio for success directly following the General
Session.
9:45am-11:30am 4188 IBM Analytics - Your portfolio for
success
Harnessing data and using it to gain actionable insight is what we call the Insight
Economy. Our clients need to tap into analytics capabilities in order to seize uncovered
opportunities and solve the problems they are facing today and in the future.
Enter IBM Analytics Platform and Solutions.
During this Keynote, we will feature the broad capabilities and value of the Analytics
Portfolio by reviewing the Platform, Solutions and Cloud Data Services offerings
and how they enable clients to transform their business. For you, the IBM Business
Partner, this session will provide a holistic view of the IBM Analytics portfolio and how
partnering with IBM will help differentiate you from the competition and enable your
clients’ success.
12:30pm - 1:30pm 4189 ECM - Value Proposition &
Competitive Positioning
Toby Bell, David Jenness and Steve McHale share their insights into the latest Analysts
reports on the ECM industry, the competition, customer buying habits and trends for
the next 3-5 years. Learn how to leverage these key insights to grow your business
and become essential to your clients.
1:45pm - 2:45pm 4190 ECM - Product Strategy &
Roadmap
Hear from the ECM product leaders on the key strategies driving the ECM agenda,
including the intersection of the Box Partnership and the ECM Cloud Strategy. New
releases of several ECM products have been announced, or will be announced during
this session. Learn the critical information you need to answer questions about these
new ECM software releases BEFORE your clients ask.
3:00pm - 4:00pm 4191 ECM - Selling Strategies & Best
practices: Pricing and Licensing
Update
This important session will discuss the best practices in selling ECM with a focus on
licensing models, sales plays and pricing. This is a “must” for sales professionals,
sales management and anyone involved in the software license configuration process.
IBM Business Partner Summit Breakout Sessions
These Sessions are Open to Business Partner Summit Attendees Only
IMPORTANT: Please Note — Refer to your Business Partner Summit Daily Guide onsite for up-to-date session, schedule, location and speaker changes.
General Sessions Enterprise Content Management Business Intelligence Predictive Analytics
Big Data Apache Hadoop and Spark Financial & Operational Performance Mgt. Customer Analytics
Risk Analytics Safer Planet Internet of Things Internet of Things Continuous Engineering
The Now Factory Watson Analytics Cross-Brand Predictive Maintenance & Quality
ILOG/CPLEX Decision Optimization
2. IBM Business Partner Summit Breakout Sessions
These Sessions are Open to Business Partner Summit Attendees Only
General Sessions Enterprise Content Management Business Intelligence Predictive Analytics
Big Data Apache Hadoop and Spark Financial & Operational Performance Mgt. Customer Analytics
Risk Analytics Safer Planet Internet of Things Internet of Things Continuous Engineering
The Now Factory Watson Analytics Cross-Brand Predictive Maintenance & Quality
ILOG/CPLEX Decision Optimization
Session Time Session # Session Title Abstract
ibm.com/insight #ibmpartners
IMPORTANT: Please Note — Refer to your Business Partner Summit Daily Guide onsite for up-to-date session, schedule, location and speaker changes.
12:30pm - 1:30pm 4192 Business Intelligence - Product
Strategy & Roadmap
In this session, we will cover the next release of Cognos Business Intelligence. This
release is focused on 1) improving the consumption experience, 2) simplifying the
report authoring and analysis capabilities, and 3) accelerating business modeling
with a new web-based modeling environment. Whether you are creating professional
reports, or more agile business reports, this version of Cognos Business Intelligence
will help all users get up and running quickly, create the content they need no matter
their skill level, and create unique insights without IT involvement. Learn how these
new capabilities greatly strengthen the core Cognos BI offering and how it can
enhance your unique business partner IP and solutions.
1:45pm - 2:45pm 4194 Business Intelligence - Value
Proposition & Competitive
Positioning
After you’ve heard about the Cognos BI Roadmap and Strategy, you’ll want to hear
how to leverage it in competitive situations. In this session, we will discuss how
you can better compete with Qlik, Tableau, and up and coming niche players with
upcoming releases. The goal of the session is to equip you with the tools you need
to compete and help prepare the team(s) that are available to work with you on
specific deals. We prefer an interactive session. Please come prepared to share your
competitive stories (successful or not and why), and ask plenty of questions.
3:00pm - 4:00pm 4195 Business Intelligence - Selling
Strategies & Best Practices
Enterprise reporting is the reason why many Business Intelligence (BI) systems have
been implemented in the last 10-15 years. However, over time business requirements
and data sources have changed, which require a modernization investment of these
enterprise reporting environments. The IBM portfolio uniquely supports the entire
data science value chain for our clients and partners to deliver on the promise of
Enterprise Reporting Modernization (ERM). Business partner solutions are a critical
component of this sales strategy. Come to this session to learn how IBM is going to
market with an ERM message which you can take to your clients with your own unique
BI value propositions.
12:30pm - 1:30pm 4196 Predictive Analytics - Value
Proposition & Competitive
Positioning
Predictive analytics informs and directs decision making by applying a combination
of advanced analytics and decision optimization to an organization’s data, with the
objective of improving business processes to meet specific organization goals.
By analyzing actual past data, organizations are better equipped to predict future
outcomes and make appropriate decisions. Come to this session to hear how
predictive and prescriptive analytics can provide a significant return on investment. In
addition, you will hear how IBM embraces open source software such as R and Python
and how to position IBM analytics software against major commercial competitors.
1:45pm - 2:45pm 4197 Predictive Analytics - Product
Strategy & Roadmap
IBM has put analytics at the forefront of its strategy — embracing all users, all data
and all problems. These problems can include looking at customers, handing fraud
and risk, looking at a workforce, or finding efficiencies in operations and maintenance.
Come to this session to learn more about how IBM’s strategy toward the role of
predictive and prescriptive analytics. You will also hear more about how Spark will play
a central role in IBM’s future analytics strategy.
3:00pm - 4:00pm 4198 Predictive Analytics - Selling
Strategies & Best Practices
IBM Analytics provides the breadth, depth and scale our customers demand for
solutions to help them realize the art of the possible. In this session, we will explore
how to take our customers on a journey that may start with descriptive — reports that
look backwards, dashboards that show today’s views, drill-down into content and
more — and move to prescriptive, where decisions are driven by a confident view of
the future, and tempered by organizational goals and constraints. This is a journey
that will span advanced concepts such as statistics, data mining, text mining, Big Data
analytics, Hadoop, optimization, decision management and much, much more.
3. IBM Business Partner Summit Breakout Sessions
These Sessions are Open to Business Partner Summit Attendees Only
General Sessions Enterprise Content Management Business Intelligence Predictive Analytics
Big Data Apache Hadoop and Spark Financial & Operational Performance Mgt. Customer Analytics
Risk Analytics Safer Planet Internet of Things Internet of Things Continuous Engineering
The Now Factory Watson Analytics Cross-Brand Predictive Maintenance & Quality
ILOG/CPLEX Decision Optimization
Session Time Session # Session Title Abstract
ibm.com/insight #ibmpartners
IMPORTANT: Please Note — Refer to your Business Partner Summit Daily Guide onsite for up-to-date session, schedule, location and speaker changes.
12:30pm - 1:30pm 4199 Big Data - Value Proposition &
Competitive Positioning
Get a deeper understanding of IBM’s vision for Big Data, game changing approaches
we deliver to clients today, and how the overall enterprise data architecture approach
can enable transformation for you and your clients’ businesses. Tim Vincent is an
IBM Fellow, Vice President and the CTO for the IBM Analytics Division. The industry
is going through a large transformation with topics such as Big Data, Open Source
NoSQL technologies, Cloud and Mobile dominating companies thoughts. Tim invests
significant time with clients, developers and other thought leaders and will share his
incredible insight.
1:45pm - 2:45pm 4200 Big Data - Product Strategy &
Roadmap
Gain a competitive edge and join us in a discussion of IBM's Big Data product strategy,
synergies between solutions and how best to combine offerings to bring stronger
value to your clients and increased growth for your business. Join Ritika Gunnar, Vice
President of Information Integration and Governance, as she takes us through the
product portfolio direction and IBM's commitment to this fast paced market.
3:00pm - 4:00pm 4201 Big Data - Selling Strategies &
Best Practices
Where is IBM seeing repeatable win scenarios in the Big Data space and what do
those sales cycles look like? Learn more about techniques your peers and IBM sales
experts are applying to meet the challenges of a hybrid business model, to start
new client discussions, minimize competition and deliver leadership solutions. Scott
Sampson, IBM Vice President, WW Analytics Platform Sales, Customer Success will
share his observations and point of view.
12:30pm - 1:30pm 4202 Apache Hadoop and Spark -
Value Proposition & Competitive
Positioning
IBM Analytics Platform launched into a major initiative with investments in Apache
Spark and Open innovations with Open Data Platform for Hadoop distribution. It’s not
just about data access anymore. It is about embedding analytics fueled by data into
the fabric of business and society. It’s also about data scientists and data engineers.
IBM sees Spark as the analytics operating system upon which developers of all types,
from startups to giant corporations, can build analytic applications.
Learn how IBM is driving this combination of data, design and speed and how IBM and
Spark are creating a new blueprint of innovation together.
1:45pm - 2:45pm 4203 Apache Hadoop and Spark -
Product Strategy & Roadmap
Since announcing Open Data Platform, commitments to Apache Spark and related
initiatives, IBM has continued to build on the market success with offerings delivering
business impact. This session will articulate our strategy and roadmap with our
industry leading offerings including IBM Spark-as-a-Service, IBM Open Platform for
Apache Hadoop, BigInsights Data Analyst, BigInsights Data Scientist, Big Integrate,
Big Quality and related offerings.
3:00pm - 4:00pm 4204 Apache Hadoop and Spark -
Selling Strategies & Best
Practices
IBM Analytics capabilities are broad, our offerings are compelling and our commitment
to open source and hybrid cloud drives differentiation in the marketplace. Are you
up to date with the latest positioning of these messages as you articulate the value
proposition to your prospects? This sessions provides some proven approaches to drive
your win rate and includes strong recommendations to further enhance your success.
12:30pm - 1:30pm 4251 FOPM - Value Proposition &
Competitive Positioning
Learn the value of Financial and Operational Performance Management (FOPM) and
how we can transform slow, expensive, disconnected processes into more dynamic,
efficient and connected customer experiences. We will cover emerging market trends
as well as IBM’s position in the marketplace using analyst views and industry-specific
scenarios. This session will ensure you can articulate the advantages of our offerings
and how to win against competitive challenges –for both on premise and cloud
deployments. We will also introduce IBM Planning Analytics, our next generation cloud
solution which offers a fast, easy, flexible and complete planning and analytics cloud
solution to help you drive efficiency, deliver foresight and steer business performance.
4. IBM Business Partner Summit Breakout Sessions
These Sessions are Open to Business Partner Summit Attendees Only
General Sessions Enterprise Content Management Business Intelligence Predictive Analytics
Big Data Apache Hadoop and Spark Financial & Operational Performance Mgt. Customer Analytics
Risk Analytics Safer Planet Internet of Things Internet of Things Continuous Engineering
The Now Factory Watson Analytics Cross-Brand Predictive Maintenance & Quality
ILOG/CPLEX Decision Optimization
Session Time Session # Session Title Abstract
ibm.com/insight #ibmpartners
IMPORTANT: Please Note — Refer to your Business Partner Summit Daily Guide onsite for up-to-date session, schedule, location and speaker changes.
1:45pm - 2:45pm 4249 FOPM – IBM Cognos TM1
Product Strategy & Roadmap
Learn about IBM’s strategy to ensure our FOPM offerings align to meet the evolving
needs and expectations of our customers. Specifically, we will conduct a deep
dive of IBM Cognos TM1 and IBM Cognos Express which both offer enterprise and
departmental planning software platforms that can transform entire planning cycles,
from target setting and budgeting to reporting, scorecarding, analysis and forecasting.
We will feature details of transformative changes to our TM1 user interfaces and how
the new navigation and innovative functionality can benefit different roles and user
types. Additionally, we will highlight advances in other FOPM solutions such as IBM
Cognos Disclosure Management (CDM) and IBM Cognos Controller.
3:00pm - 4:00pm 4246 FOPM - Selling Strategies & Best
Practices
While FOPM solutions naturally resonate with finance priorities, this session will
showcase a range of real use cases for TM1 beyond finance. We will share demos,
selling scenarios and delivery best practices for solutions that span the FOPM
portfolio and iLog optimization. Learn how to add advanced Analytics to integrated
planning and forecasting; show the power of simulation techniques; take advantage of
Controller, TM1, BI and CDM demos; apply solutions to operational risk management;
use risk adjusted (rolling) forecasting for more than scenario planning; get HR and
Accounting to work together more effectively; and perform cost center planning with
eliminations. Let us help you broaden your reach and expand your pipeline potential.
12:30pm - 1:30pm 4240 Customer Analytics - Product
Strategy & Roadmap
IBM Predictive Customer Intelligence (PCI) delivers market leading Customer Analytics
leveraging a combination of advanced analytics, business rules and real-time
data integration. PCI enables enterprises to attract, grow and retain customers by
delivering the most effective omni-channel experience to every customer, every time.
This session covers trends and opportunities in this fast growing market. We will focus
specifically on our go-to-market strategy and share plans for future product direction.
1:45pm - 2:45pm 4241 Customer Analytics - Value
Proposition & Competitive
Positioning
This session is designed to provide a comprehensive review of IBM Predictive
Customer Intelligence (PCI). We will discuss the core customer problems and how PCI
addresses those needs better than competing solutions. This presentation will include
a demonstration of PCI, an overview of the solution (Software, Industry Content and
Operational Connectors) and the default installation Architecture. Additionally, we will
feature customer success stories — such as First Tennessee Bank and c-spire – to
help you better understand what PCI can offer your prospects.
3:00pm - 4:00pm 4242 Customer Analytics Selling
Strategies - How PCI & Industry
Based Solutions Can Drive Value
Do your customers find themselves juggling seemingly conflicting priorities — “I need
to be fast” versus “I need to be flexible?” Attend this session to understand how IBM
Analytics can help address both needs by applying a pre-integrated set of industry
based solutions that embed IBM Predictive Customer Intelligence (PCI) on a solid
open foundation. Our solutions contain pre-built industry specific capabilities focused
on particular business imperatives and use cases within a given industry. For example,
we offer behavior-based segmentation of clients for the banking, insurance, wealth
management, and/or telecommunication industries. Our discussion will also highlight
key selling points and competitive differentiators of these solutions.
12:30pm - 1:30pm 4237 Risk Analytics - Value
Proposition & Competitive
Positioning
This session will highlight the value of IBM Risk Analytics solutions focusing on
governance, risk and compliance. Learn how companies can increase business
performance and manage risk, apply the appropriate governance, and meet regulatory
compliance challenges across the enterprise. Learn from domain experts how best to
position IBM offerings against the available competition and how IBM integrated solutions
offer customers the most effective option for managing enterprise risk.
5. IBM Business Partner Summit Breakout Sessions
These Sessions are Open to Business Partner Summit Attendees Only
General Sessions Enterprise Content Management Business Intelligence Predictive Analytics
Big Data Apache Hadoop and Spark Financial & Operational Performance Mgt. Customer Analytics
Risk Analytics Safer Planet Internet of Things Internet of Things Continuous Engineering
The Now Factory Watson Analytics Cross-Brand Predictive Maintenance & Quality
ILOG/CPLEX Decision Optimization
Session Time Session # Session Title Abstract
ibm.com/insight #ibmpartners
IMPORTANT: Please Note — Refer to your Business Partner Summit Daily Guide onsite for up-to-date session, schedule, location and speaker changes.
1:45pm - 2:45pm 4238 Risk Analytics - Product
Strategy & Roadmap
Learn about IBM’s go-to-market strategy for Risk Analytics and how emerging market
forces, challenges and opportunities are driving the evolution of our offerings. We will
discuss a range of Risk Analytics solutions that span risk and compliance domains
including operational risk, policy and compliance, financial controls management,
IT governance and internal audit. This session will review how our current IBM
OpenPages offerings efficiently integrate risk data into a single environment and what
considerations are planned in the future to further improve visibility into risk exposure,
reduce loss and improve performance.
3:00pm - 4:00pm 4239 Risk Analytics - Selling
Strategies & Best Practices
This session offers first-hand insight from our sales practitioner to help you generate
interest and close deals. We will review our selling strategies for Governance, Risk
and Compliance solutions while reviewing key sales plays, best practices and other
critical enablement resources to ensure your teams are fully equipped to sell IBM Risk
Analytic Solutions.
12:30pm - 1:30pm 4243 Safer Planet - Value Proposition
& Competitive Positioning
The threats that our countries, communities and companies face have never been
greater. For those whose mission it is to protect against those threats, staying ahead
of the evolving landscape is becoming more and more complicated. In this session,
we will introduce you to our revolutionary new technology that helps mitigate these
complications and allows customers — in both the private and public sector — to
focus on their mission. Learn more about the benefits of these solutions and why they
offer distinctive advantages over other competing technologies.
1:45pm- 2:45pm 4244 Safer Planet - Product Strategy
& Roadmap
Learn about the new releases in the IBM i2 Safer Planet portfolio, including our
modernized user interface, web analysis capabilities and video analytics. This session
will provide an in-depth look at the current Safer Planet portfolio by applying common
intelligence and investigative use cases to IBM solutions for banking, insurance and
government. We will demonstrate how these new capabilities will help analysts and
investigators uncover connections and produce intelligence more efficiently with
greater speed and accuracy.
3:00pm - 4:00pm 4245 Safer Planet - Selling Strategies
& Best Practices
Once you understand the power and capabilities of IBM Safer Planet solutions, you
can begin to identify how to integrate them into your portfolio to broaden your market
reach and upsell to existing clients. To help you explore these options and possibilities,
this session will offer proven sales strategies from both IBM and current business
partners, including the IBM "2015 Safer Planet Business Partner of the Year" award
recipient. Come prepared with questions and challenges you face in the marketplace.
This presentation will incorporate a panel discussion intended to help you take
advantage of others’ experience to further your own potential.
12:30pm - 1:30pm 4205 Internet of Things - Value
Proposition & Competitive
Positioning
Attend this session to learn the overall IBM POV on the market, its evolution, and broad
discussion on what industries are doing at a cross section level discussion. This
session will prepare you to talk with your clients who have a direct business model,
technology, pattern of IoT usage, and would benefit from IBM’s direct view of their plan
and how we can help them accelerate that work. Help your clients who have our IoT
products like TRIRIGA, Maximo, or Continuous Engineering and want to learn what
enhancements / changes are taking place and when to expect them.
1:45pm - 2:45pm 4206 Internet of Things - Product
Strategy & Roadmap
IBM’s IoT Foundation, a PaaS (Platform as a Service) offering, is a flexible, secure
and highly scalable platform for building IoT connectivity using open standards. In
this session, the IoT Foundation will be presented as the link between devices in the
field and applications and analytics capabilities on your own servers or on the cloud.
Combined with IBM’s server based analytics capabilities, IBM’s IoT Engineering
design capabilities as well as IBM Platform, the Internet of Things can be realized
quickly and cost effectively for your customers.
6. IBM Business Partner Summit Breakout Sessions
These Sessions are Open to Business Partner Summit Attendees Only
General Sessions Enterprise Content Management Business Intelligence Predictive Analytics
Big Data Apache Hadoop and Spark Financial & Operational Performance Mgt. Customer Analytics
Risk Analytics Safer Planet Internet of Things Internet of Things Continuous Engineering
The Now Factory Watson Analytics Cross-Brand Predictive Maintenance & Quality
ILOG/CPLEX Decision Optimization
Session Time Session # Session Title Abstract
ibm.com/insight #ibmpartners
IMPORTANT: Please Note — Refer to your Business Partner Summit Daily Guide onsite for up-to-date session, schedule, location and speaker changes.
3:00pm - 4:00pm 4207 Internet of Things - Selling
Strategies & Best Practices
If you have customers who have connectivity to their products in the field, attend
this session to hear the many use cases that demonstrate how MQTT and Radio
technologies are at the heart of IoT. Live and compelling demos of these technologies
feeding Maximo and TRIRIGA back-end systems will enable you to identify new
opportunities within your own customer base and more. Attend this touch and see
session to learn about actual real world examples of connected devices such as cars
and appliances, and the benefits that have been realized with IBM solutions.
12:30pm - 1:30pm 4208 IoT Continuous Engineering
- Value Proposition and Value
Strategy
While the Internet of Things (IoT) is changing the way electronic products and
complex systems work, developing for the Internet of Things is remarkably similar to
developing "traditional" continuous engineering solutions. The added functionality
and corresponding connectivity of an IoT offering adds to the complexity of these
products and systems, making development approaches like IBM Continuous
Engineering even more relevant. Attend this session to learn how the IoT is increasing
the demand for IBM's approach to Continuous Engineering and see how our partners
can best leverage the IBM offerings with their client base.
1:45pm - 2:45pm 4209 IoT Continuous Engineering -
Selling Strategy
Modeling and simulation are arguably the most vital components of complex systems
development. Modeling allows development teams to stay Agile and efficient,
facilitating incremental evolution of the system. It places requirements management,
systems design, and testing at center stage. Thus modeling is closely aligned with
Agile methods, which also highlight these activities, to keep development costs down,
while improving the overall quality of the delivered system.
In this session we will illustrate both the business value, and the ease of adoption of
Model Driven approaches during all phases of development, such as, Requirements
Engineering, System Architecture, Software Design, and Code Development, all in a
collaborative environment.
12:30pm - 1:30pm 4210 IBM Now Factory, Telco Industry
Solutions and the Partner
Ecosystem
Learn the latest trends around Telecom Customer Experience Management and IBM's
approach to solve this industry problem. We will review the IBM Industry Solutions
offerings of Behavior Based Customer Insights, Customer Experience Analytics and
The Now Factory. We will share experiences and strategies around building a partner
ecosystem and benefits to the Business Partner.
12:30pm - 1:30pm 4211 Watson Analytics - from Smart
Data Discovery to Leading
Analytics into Lines of Business
Watson Analytics delivers a unified analytics experience on the cloud and helps bring
analytics to the line of business users. Applying natural language dialogue, users ask
questions of their data in terms familiar to them; to easily explore “what” is happening,
understand “why or what” is influencing it. Watson Analytics identifies and explains
hidden patterns and relationships to accelerate your understanding of why things
happened and what’s likely to happen next.
In this session, learn how to tell a compelling story based on the analysis of trusted
data and differentiate using Watson Analytics to showcase the benefits to your
customers. You will be able to help your clients answer lines of business questions and
take confident actions on insights.
1:45pm- 2:45pm 4212 Predictive Maintenance &
Quality (PMQ) - Drive New
Levels of Quality and Continuous
Improvement
Customers today are extremely interested in applying big data, real-time monitoring
and predictive analytics to optimize their assets. PMQ provides the foundation for
ingesting data from any source, any structure, any time and converting it into key
insights. By optimizing Assets, companies can improve their “return on assets”,
add new value to their offers to clients, extend the life of their existing asset based
investments, and drive new levels of quality and continuous improvement.
Attendees will gain a solid understanding of the capabilities that address various industries,
lines of business, and developer requirements associated with asset intensive organizations
as well as how to identify, progress and successfully drive opportunities to closure.
7. IBM Business Partner Summit Breakout Sessions
These Sessions are Open to Business Partner Summit Attendees Only
General Sessions Enterprise Content Management Business Intelligence Predictive Analytics
Big Data Apache Hadoop and Spark Financial & Operational Performance Mgt. Customer Analytics
Risk Analytics Safer Planet Internet of Things Internet of Things Continuous Engineering
The Now Factory Watson Analytics Cross-Brand Predictive Maintenance & Quality
ILOG/CPLEX Decision Optimization
Session Time Session # Session Title Abstract
ibm.com/insight #ibmpartners
IMPORTANT: Please Note — Refer to your Business Partner Summit Daily Guide onsite for up-to-date session, schedule, location and speaker changes.
3:00pm - 4:00pm 4213 Prescriptive Analytics - Move
Upwards in the Analytics
Continuum
As the analytics continuum progresses beyond Predictive Analytics to “Prescriptive
Analytics”, ILOG CPLEX Decision Optimization becomes a very important and
integral part of our offering to the market. Learn how to guide your customers to use
ILOG CPLEX to mathematically solve business problems using powerful algorithms
to produce precise and logical decisions. There is tremendous value in adding ILOG
CPLEX to TM1, Maximo, SPSS Modeler and growing your value with your customers.
This session will provide the value proposition (why, what, how) and differentiation.
We will discuss use cases, reference stories for planning and scheduling in high
tech manufacturing, energy and utilities, supply chain and extending performance
management solutions.
4:15pm-5:15pm 4214 Improving Customer
Engagement for Tomorrow's
Success with Customer Insights
Let’s go from Insight to Action! In this session, you will hear about all of the integration
points IBM is working on and the new, as well as unique, end-to-end capabilities we
can provide you with today. Learn about the actionable insights gained from customer
interactions and behaviors in example case studies that will be highlighted.
4:15pm-5:15pm 4215 Analytics Cloud/SaaS Essentials
for Business Partners
IBM is bringing more and more Cloud offerings to market as customers increasingly
request these type of Analytics offerings and solutions. Therefore, it is important to
understand the opportunities these solutions create and how they will affect your
business going forward. During this Analytics Cloud session, we will provide you with
an update on the available Cloud offerings and what is coming in the months ahead.
We will provide a detailed overview of Business Partner programs through which these
solutions are available and how you can benefit and make money, including the Bridge
to SaaS Promotion. Additionally, we will include an overview of the available resources
and assets for you to utilize.
4:15pm-5:15pm 4216 ASL: Strategic Technology Areas
and New Business Models
Explore strategic areas to deploy IBM technology from the entire IBM Analytics portfolio
through the Application Specific Licensing (ASL) model. Discuss complementary IBM
technology offerings that can help drive incremental business value to ASL partner
solutions to increase adoption and create new sources of revenue. This session will also
cover newer business models to mitigate risk and provide a comprehensive platform
for ASL partners, both for on-premise and Cloud/SaaS offerings. This discussion will be
beneficial for both existing ASL partners and IBM Partners exploring business models
and ways to add incremental value to their business.
4:15pm-5:15pm 4217 Digital Marketing: How to Attract
New Buyers and Generate More
Leads
The way customers are buying has changed. More than 90% of business-to-business
IT purchases start with an online search. Most buyers do much of their own research
before ever contacting a vendor or Business Partner. When your potential customers
look for information online, will they find you? An effective digital inbound marketing
plan, along with a strong web presence, is essential. In this session, learn how to use
IBM co-marketing to help you execute your digital and social media marketing and
help new customers will find you in today’s digital marketplace.
4:15pm-5:15pm 4218 Accelerated Sales Performance Spend less time in process and more time selling. In this session, tips will be shared
on streamlining your time investment in critical sales tools and processes. We will
transition to covering proven best practices in accelerating the progression of your
opportunities.
4:15pm-5:15pm 4219 Software Value Plus Primary
Support Provider ( SVP PSP)
Program Update
Targeted for our authorized Software Value Plus Primary Support Provider community
and VADs, this session will review changes to eligible products, product End of Life,
certification requirements, agreement changes, processes, and our overall program
performance. Moreover, we want to solicit feedback on priorities for the next 12-18
months on how we can best serve our customers. Our annual S&S round table will be
scheduled separately.