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Partner Guide:
Add Industry 4.0 solution to your revenue stream
mdc-plus.com
| 2
Looking forward to working with you!
My name’s Andrey Lovygin. I’m International business
development director. I’m looking forward to working with
you! I will be glad if you join Zyfra MDCplus worldwide
partners network.
Today we will discuss:
 What Zyfra company is doing and why partnership with us
is the best decision for You
 How MDC system works
 Why do customers need Zyfra MDCplus and its features
 Steps of resellers partnership development
 Marketing & tech materials you may need
Let's get started
| 3
About Zyfra
Zyfra is a digital solutions vendor in the growing market of
Industrial Internet of Things and Industrial Artificial
Intelligence.
Our strategy is to increase production efficiency,
implementing digital technologies.
270+
enterprises
14 000
connected machines
25
digital twins
| 4
Zyfra
Participated in:
 Slush, Finland
 IoT World Congress, Spain
 KEY Machining Days, Bulgaria
 Hannover Messe, Germany
 Smart Factory, Finland
 China International Import Expo
 CMPI — Metal & Metallurgy, China
Resellers and service partners in
Romania, Iran, Peru, Chile, Vietnam,
Finland, India, China, Singapore, Bulgaria,
Serbia, Bosnia and Herzegovina,
Montenegro, Makedonia
IN BARCELONA
TOP-10 BEST
AI-CASES AT IOTWC2018
Member of
| 5
What are MDC, MES and ERP?
ERP system monitors the
whole enterprise including the
business part of the enterprise
Machine Data
Collection (MDC)
Manufacturing
Execution System (MES)
Enterprise Resource
Planning (ERP)
MES monitors the whole
manufacturing part of an
enterprise
MDC system collects data
from industrial equipment
MDC
MES
ERP
| 6
How does Zyfra MDCplus work?
| 7
Zyfra MDCplus features
Monitoring
Computerized
Maintenance
Vibration
Monitoring and
Diagnostics
Production
Monitoring
NC Program
management
API connection for external
ERP, CAD/CAM/PDM, MES
and BI systems Mobile app Video Monitoring
| 8
Zyfra MDCplus Benefits
Computerized maintenance management system
Tablets and smartphones app
Energy and video monitoring
Vibration Analysis
Open API and database architecture
Secure data transfer
ERP and MES integrations
Connection to any machine
Wide CNC controls support
Automatic / manual data collection
Report generator
EMAIL & SMS messaging
CNC program management
Job scheduling
| 9
Zyfra Partner program
 Worldwide partners network
 Multi-dimensional team expertise
 Developing products for fast-growing IIoT & AI market
Why You should cooperate with Zyfra?
| 9
Growth potential Partner support Bigger profits Marketing and
technical resources
| 10
Partnership development
Framework
Negotiation
NDA signing,
documents
exchange
Training Session
Remote/on-site
training
Marketing
cooperation
Providing
marketing
materials, joint
activities planning
Business plan
preparation
Targeted markets,
customers,
dedicated team,
readiness
First Sales
Implementation,
support, best
practice and
referencies
| 11
Why your customers need
Zyfra MDCplus?
WE’VE GOT THE PRODUCTION DATA COVERED!
| 11
Improving
 Job planning and quoting
accuracy
 Employee productivity
 Machine and resource efficiency
 Maintenance planning
 Reaction time for failures
Reducing or eliminating
 Setup time
 Downtime
 Scrap
 Energy costs
| 12
Download demo and try Zyfra MDCplus in action
Technical support: +358 (0) 40 547 9229 / support@mdc-plus.com
Download a free demo
Installation guide
The application requires a computer connected to the
Internet with Microsoft Windows OS (XP or newer) and
.NET Framework 4.6.1 or newer to run.
Unpack the archive, launch the installer file.
IP address of the demo server (92.241.108.45).
To use the reports and dynamic analytics functionality, we
recommend using data for January 2019.
Login/password: demo/demo
| 13
Personal account at the Partner area
After signing NDA your manager will provide a password for
your personal account at the Partner area. Please, contact us if
you don’t know your manager’s email.
NDA
| 14
Zyfra constantly conducts
digital campaigns
| 15
Being a united team with our partners is really important
for us. Therefore, we have created marketing materials
templates to help with co-branding. It can be done
quickly and easily.
Marketing materials
What’s inside:
 Presentation template
 Style guidelines
 Business cards template
 Roll-up templates
 Product leaflet
 Text and logo for the Partner site
 Success stories
Get the password to login to the
personal account from the manager
Download marketing materials
| 16
Partner questionnaire
Each country has its own amazing specificity, but business deals with
different challenges depending on geography and culture. Only with the
help of our partners expertise, we can be sure that we understand the
market features correctly.
Please take a few minutes to fill up a partner questionnaire to get the
maximum results of our partnership.
To fill up a questionnaire
| 17
Joint marketing activities
In order for our teamwork to be effective and bring sales, we need to
create a joint marketing plan. After sighing NDA and Partner agreement,
Tatiana Breygina will discuss a joint marketing initiatives plan with you.
Here you can find a template of a joint marketing plan.
Please, fill free to share your ideas and comments.
Main possible activities:
Show room Event-
marketing
(exhibition,
business
breakfast,
conference,
demo day)
Webinars for
Partner
customers
Direct Mail Joint press-
releases /
articles
on the
industrial
media
platforms
Digital
communications
(Search engines
ads, social media
promotion,
banners, etc)
Tatiana Breygina
Marketing &
channel manager
| 18
Showroom establishment
Option 1 – Demo at partner site Option 2 - Demo at Customer’s site
 Server – virtual or physical  Server – physical
 Zyfra’s own terminals and registrations installed HDMI compatible monitor or TV to display
CNC machines’ status
 Android tablet –
for mobile
application
demonstration
 Optional:
 Sensor
monitor
 Cameras (i.e.
D-Link 2103
or Axis p
1343)
 Android tablet – for
mobile application
demonstration
 Optional:
 Sensor monitor
 Cameras (i.e. D-
Link 2103 or
Axis p 1343)
| 19
First sales
Zyfra is ready to: Partner is required to:
Supply best-in-class product for monitoring with
global technical support team
Provide partner with competitive prices and discounts
Provide marketing materials sets
Hold free trainings for staff
Invest in mutual participation at exhibitions
Provide system customization if required
Provide a dedicated manager responsible
for a technical / sales questions
Provide a list of perspective customers
Train staff
Share information on rivals research
Be ready to sign agreement with
customer
| 20
To make it easier to navigate so our cooperation was
pleasant, clear and effective, we have compiled a
special checklist for partners.
Click the button and make sure everything is simple. 
Checklist
| 20
Fill up the checklist
To work with the document on your own - select
the “File” tab in the menu, click “Make a copy ...”
and copy the documents to your Google drive
| 21
MDCplus team
Andrey Lovygin
International business
development director
Send an email
Alex Zadorozhnyi
Business Development
Executive
Ilya Nefedov
Business Development
Executive
Send an email Send an email
Ilkka Saarinen
Sales Director,
Nordics
Send an email
Rajesh Burase
Sales Director,
India
Send an email
| 22
MDCplus team
Stanislav Natsin
Business Development
Executive
Send an email
Tatiana Breygina
Marketing &
channel manager
Send an email
Alexander Lizunkov
Technical
director
Send an email
Eero Huhtamo
Technical support
specialist
Send an email
Ilya Muratov
Head of Marketing
Send an email
| 23
Support Center
Software
Updates
Version update
At least 4 new releases
per year
24/7
Support
System
Customization
Round-the-clock online support
from Singapore, Helsinki &
mainland China (opening soon)
In-person training hosted
by resellers
Downloadable product
documentation and tutorials
Customizable Reports and Charts
Development of specific
functions to fulfill customer
requirements
Technical support: support@mdc-plus.com
+358 (0) 40 547 9229
Pasilankatu 2, 00240 Helsinki, Finland
+358 (0)9 4273 4852
digitize@mdc-plus.com
mdc-plus.com
If you have any further questions,
please, feel free to drop us a message.
Drop us a message

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Zyfra MDCplus partner guide

  • 1. Partner Guide: Add Industry 4.0 solution to your revenue stream mdc-plus.com
  • 2. | 2 Looking forward to working with you! My name’s Andrey Lovygin. I’m International business development director. I’m looking forward to working with you! I will be glad if you join Zyfra MDCplus worldwide partners network. Today we will discuss:  What Zyfra company is doing and why partnership with us is the best decision for You  How MDC system works  Why do customers need Zyfra MDCplus and its features  Steps of resellers partnership development  Marketing & tech materials you may need Let's get started
  • 3. | 3 About Zyfra Zyfra is a digital solutions vendor in the growing market of Industrial Internet of Things and Industrial Artificial Intelligence. Our strategy is to increase production efficiency, implementing digital technologies. 270+ enterprises 14 000 connected machines 25 digital twins
  • 4. | 4 Zyfra Participated in:  Slush, Finland  IoT World Congress, Spain  KEY Machining Days, Bulgaria  Hannover Messe, Germany  Smart Factory, Finland  China International Import Expo  CMPI — Metal & Metallurgy, China Resellers and service partners in Romania, Iran, Peru, Chile, Vietnam, Finland, India, China, Singapore, Bulgaria, Serbia, Bosnia and Herzegovina, Montenegro, Makedonia IN BARCELONA TOP-10 BEST AI-CASES AT IOTWC2018 Member of
  • 5. | 5 What are MDC, MES and ERP? ERP system monitors the whole enterprise including the business part of the enterprise Machine Data Collection (MDC) Manufacturing Execution System (MES) Enterprise Resource Planning (ERP) MES monitors the whole manufacturing part of an enterprise MDC system collects data from industrial equipment MDC MES ERP
  • 6. | 6 How does Zyfra MDCplus work?
  • 7. | 7 Zyfra MDCplus features Monitoring Computerized Maintenance Vibration Monitoring and Diagnostics Production Monitoring NC Program management API connection for external ERP, CAD/CAM/PDM, MES and BI systems Mobile app Video Monitoring
  • 8. | 8 Zyfra MDCplus Benefits Computerized maintenance management system Tablets and smartphones app Energy and video monitoring Vibration Analysis Open API and database architecture Secure data transfer ERP and MES integrations Connection to any machine Wide CNC controls support Automatic / manual data collection Report generator EMAIL & SMS messaging CNC program management Job scheduling
  • 9. | 9 Zyfra Partner program  Worldwide partners network  Multi-dimensional team expertise  Developing products for fast-growing IIoT & AI market Why You should cooperate with Zyfra? | 9 Growth potential Partner support Bigger profits Marketing and technical resources
  • 10. | 10 Partnership development Framework Negotiation NDA signing, documents exchange Training Session Remote/on-site training Marketing cooperation Providing marketing materials, joint activities planning Business plan preparation Targeted markets, customers, dedicated team, readiness First Sales Implementation, support, best practice and referencies
  • 11. | 11 Why your customers need Zyfra MDCplus? WE’VE GOT THE PRODUCTION DATA COVERED! | 11 Improving  Job planning and quoting accuracy  Employee productivity  Machine and resource efficiency  Maintenance planning  Reaction time for failures Reducing or eliminating  Setup time  Downtime  Scrap  Energy costs
  • 12. | 12 Download demo and try Zyfra MDCplus in action Technical support: +358 (0) 40 547 9229 / support@mdc-plus.com Download a free demo Installation guide The application requires a computer connected to the Internet with Microsoft Windows OS (XP or newer) and .NET Framework 4.6.1 or newer to run. Unpack the archive, launch the installer file. IP address of the demo server (92.241.108.45). To use the reports and dynamic analytics functionality, we recommend using data for January 2019. Login/password: demo/demo
  • 13. | 13 Personal account at the Partner area After signing NDA your manager will provide a password for your personal account at the Partner area. Please, contact us if you don’t know your manager’s email. NDA
  • 14. | 14 Zyfra constantly conducts digital campaigns
  • 15. | 15 Being a united team with our partners is really important for us. Therefore, we have created marketing materials templates to help with co-branding. It can be done quickly and easily. Marketing materials What’s inside:  Presentation template  Style guidelines  Business cards template  Roll-up templates  Product leaflet  Text and logo for the Partner site  Success stories Get the password to login to the personal account from the manager Download marketing materials
  • 16. | 16 Partner questionnaire Each country has its own amazing specificity, but business deals with different challenges depending on geography and culture. Only with the help of our partners expertise, we can be sure that we understand the market features correctly. Please take a few minutes to fill up a partner questionnaire to get the maximum results of our partnership. To fill up a questionnaire
  • 17. | 17 Joint marketing activities In order for our teamwork to be effective and bring sales, we need to create a joint marketing plan. After sighing NDA and Partner agreement, Tatiana Breygina will discuss a joint marketing initiatives plan with you. Here you can find a template of a joint marketing plan. Please, fill free to share your ideas and comments. Main possible activities: Show room Event- marketing (exhibition, business breakfast, conference, demo day) Webinars for Partner customers Direct Mail Joint press- releases / articles on the industrial media platforms Digital communications (Search engines ads, social media promotion, banners, etc) Tatiana Breygina Marketing & channel manager
  • 18. | 18 Showroom establishment Option 1 – Demo at partner site Option 2 - Demo at Customer’s site  Server – virtual or physical  Server – physical  Zyfra’s own terminals and registrations installed HDMI compatible monitor or TV to display CNC machines’ status  Android tablet – for mobile application demonstration  Optional:  Sensor monitor  Cameras (i.e. D-Link 2103 or Axis p 1343)  Android tablet – for mobile application demonstration  Optional:  Sensor monitor  Cameras (i.e. D- Link 2103 or Axis p 1343)
  • 19. | 19 First sales Zyfra is ready to: Partner is required to: Supply best-in-class product for monitoring with global technical support team Provide partner with competitive prices and discounts Provide marketing materials sets Hold free trainings for staff Invest in mutual participation at exhibitions Provide system customization if required Provide a dedicated manager responsible for a technical / sales questions Provide a list of perspective customers Train staff Share information on rivals research Be ready to sign agreement with customer
  • 20. | 20 To make it easier to navigate so our cooperation was pleasant, clear and effective, we have compiled a special checklist for partners. Click the button and make sure everything is simple.  Checklist | 20 Fill up the checklist To work with the document on your own - select the “File” tab in the menu, click “Make a copy ...” and copy the documents to your Google drive
  • 21. | 21 MDCplus team Andrey Lovygin International business development director Send an email Alex Zadorozhnyi Business Development Executive Ilya Nefedov Business Development Executive Send an email Send an email Ilkka Saarinen Sales Director, Nordics Send an email Rajesh Burase Sales Director, India Send an email
  • 22. | 22 MDCplus team Stanislav Natsin Business Development Executive Send an email Tatiana Breygina Marketing & channel manager Send an email Alexander Lizunkov Technical director Send an email Eero Huhtamo Technical support specialist Send an email Ilya Muratov Head of Marketing Send an email
  • 23. | 23 Support Center Software Updates Version update At least 4 new releases per year 24/7 Support System Customization Round-the-clock online support from Singapore, Helsinki & mainland China (opening soon) In-person training hosted by resellers Downloadable product documentation and tutorials Customizable Reports and Charts Development of specific functions to fulfill customer requirements Technical support: support@mdc-plus.com +358 (0) 40 547 9229
  • 24. Pasilankatu 2, 00240 Helsinki, Finland +358 (0)9 4273 4852 digitize@mdc-plus.com mdc-plus.com If you have any further questions, please, feel free to drop us a message. Drop us a message