Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance

1. Oracle Data Cloud | @OracleDataCloud
Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on what they do, what they say and what they buy enabling leading brands to personalize
and measure every customer interaction and maximize the value of their digital marketing. Copyright © 2017, Oracle Corporation and/or its affiliates. All rights reserved. Last Modified: 12.14.2017
oracle.com/thedatahotline | Turn big ideas into great campaigns
Oracle Audiences
deliver a blockbuster
performance Oracle audiences are intuitive to use. They’re easy to find in our
Demand Side Platform platform and The Data Hotline is at hand to advise
on any segments we may have missed. We use Oracle segments a lot
as we believe they guarantee scale without sacrificing accuracy and their
taxonomy allows for varied targeting.”
– Fraser Ross, Programmatic Senior Executive, Zenith
THE TAKEAWAY
Entertainment clients wanting to increase consideration for specific film and
DVD releases should always start with the highest value audience first. Oracle
Audiences can help maximize audience reach without sacrificing relevancy.
Oracle Data Cloud teamed up with Zenith UK to deliver the best
performing audience segments for an entertainment client.
THE ASK
A global entertainment distribution company tasked Oracle Data
Cloud to find ways to better engage with audiences across the
drama and romantic film genres.
THE SOLVE
A targeted audience strategy was developed by Zenith and
Oracle Data Cloud to reach high-value prospects. Branded data
provider data coupled with Oracle data led to the creation of
powerful custom audience profiles:
• Film festivals (including Sundance, Cannes, and Tribeca)
• Specific romance film and television interests
CTR overall versus
Oracle Data Cloud competitors
2xHIGHER