http://www.howtogetthatjob.net As a marketing professional, I've interviewed, and have been interviewed for a number of marketing positions from telecoms, to finance, and the not for profit sector. In Part 2 of Marketing Job Interview Questions and answers presentation, you'll learn not only the most likely interview questions, but how the employers want you to answer them. After you've read through, get practicing how you will articulate your answers in your job interview. Be sure to check Part 1 if you haven't already http://www.slideshare.net/HowToGetThatJob/marketing-job-interview-questions-and-answers

1. Marketing Job Interview
Questions & Answers
Part 2/2
howtogetthatjob.net

2. QUESTION 7) Have you worked on a
project in which you had to manage a diverse
team of people to achieve common
deliverables?
Give tangibles examples of where you have demonstrated leadership skills. Each member of your
team will respond to communication and direction in different ways. Show how you are flexible. It
is integral that every member of the team feels valued.
Relay how you show your appreciation for each individuals contribution in achieving the desired
outcome. Marketing directors work collaboratively to get the optimum performance from their
team.
Whether you’re interviewing for a b2b or b2c position , for an in house marketing team or in an
established or ambitious agency, you’ll want to ensure your answers are the best they can be.
Preparation for the common marketing and comms job interview questions need to be thought
through.
Think! How can I demonstrate my marketing skills.
Lets continue with the common interview questions, and how to excel in them…

3. QUESTION 8) Analyse this campaign and
suggest any recommendations
Dependent on the role and what routes to market the marketing team specialised in. Be prepared
to politely critique a piece of DM, email copy, an SMS campaign or a data selection strategy in
structured manner.
The employer will want to see that you have the right mind set to provide constructive
criticism, but more importantly areas for improvement.
It is becoming increasingly common for marketing executives to request you build and present a
marketing plan for a product or service. I’ll share my second stage interview for the position of
marketing campaign manager at leading telecoms operator Everything Everywhere
I was asked to build a campaign plan on the marketing launch a new iPhone to the existing base of
Orange and TMobile customers. I was given the brief and 15 minutes to prepare a 10 minute
presentation on my proposal.
What worked well for me was justifying every action that I recommended, and the pros and cons of
each with a who, what, where when and how summary.

4. QUESTION 9) Tell us about a brand or
brands that most closely represents your
values and aspiration.
Here is your chance to really stand out. Use marketing language to
demonstrate what you stand for, and relate your passion for brands.
I recall a candidate that had clearly prepared for this question and
answered succinctly.
“I like Google because in a world of information overload they bring
relevance and quality, and set a milestone in good ethics for other
business”

5. QUESTION 10) Why do you think you are the most
suitable candidate for this job?
Your final sales pitch. I refer to this a sales summary of your relevant strengths
that will bode you well in the position, the all-round benefit you can bring to the
team.
Any USPs (unique selling point) you can demonstrate, talk about them now.
Summarise this in 30 seconds in what is often referred to as the Elevator Pitch.
Imagine you have just bumped into the CEO of the company you want to work
for, getting into a lift. He or she asks you "Why should we give you the job?" You
have the time it takes for the lift to reach its destination (about 30 seconds) to
give a compelling answer. Get the positives across clearly and concisely, exhibiting
a keen willingness to get on board to benefit the team.

6. Marketing Career ongoing
Would be great to here how you get on.
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