http://www.howtogetthatjob.net Share with you the strategies that you need to deploy if you are to get the job you really want, and progress in your career. As a marketing professional, I've interviewed, and have been interviewed for a number of marketing positions from telecoms, to finance, and the not for profit sector. In this part of Marketing Job Interview Questions and answers presentation, you'll learn not only the most likely interview questions, but how the employers want you to answer them. After you've read through, get practicing how you will articulate your answers in your job interview. Be sure to check out Part 2.

1. Marketing Job Interviews
Questions & Answers
PART 1/2
howtogetthatjob.net

2. Before we begin, me, & your marketing
plan
WHY ME?
Career Coach, co founder of CVLondon.net and Director of howtogetthatjob.net
Marketing Professional interviewing candidates and have been interviewed for multiple
marketing positions across industries
MARKETING PLAN:
Whether you’re interviewing for a position b2b or b2c marketing role, for an in house
marketing team or within an established or ambitious agency, you’ll want to ensure you
have prepared for the common marketing and comms job interview questions.
Think! How can I demonstrate my marketing skills in well structured, relevant answers.
I share with you the common interview questions, and how to excel in them. Lets begin…

3. QUESTION 1) Tell me about yourself
The misinterpretation of this question often leads interviewees rambling answers
that fail to engage.
focus on the strengths that will contribute to strong performance in the role.
Whichever direction your answer ultimately takes, be sure that it has much
relevance to the world of your professional endeavours.
Convey your passion for the industry the business or organisation is in.
DON’T;
Ramble your life story, too many times have I heard this from even the most qualified people
Go into detail about irrelevant jobs in you’ve had in the past

4. QUESTION 2) Which elements of the job
description appeal to you most, and why?
This is your opportunity to talk about the elements of the job that you will excel
in, and why.
Focus on the areas of the job that you feel comfortable talking about i.e. where
you have handled that responsibility well in your career.
If not in your working background then talk about transferable skills you
developed in your life that have equipped you manage that aspect of the role to a
high standard.
The interviewer will see you have a thorough understanding of the position.

5. QUESTION 3) Tell us about a successful campaign you
worked on, what was the outcome and how you were an
integral part in this?
Marketing terminology is paramount in your answer here.
Many fall short here as they talk merely talk about their part in the campaign.
Expand on how you utilised the resources, or enhanced the lack of resources
around to you get the campaign delivered on time and on budget.
Briefly mention the pitfalls you managed or overcome or challenges you rose
to.
Follow the STAR technique and finish your example with the positive
outcome.
Explain how your planning and organisation was integral in achieving the
marketing or campaign goals

6. continued QUESTION 3) Tell us about a successful
campaign you worked on, what was the outcome and
how you were an integral part in this?
You can go into detail on the action you took and the milestones you set to
ensure the budget was on track and amendments we made where needed.
Should you have been involved in reforecasting of budgets then outline how
that help paint a more realistic outcome to your seniors.
Discuss how your quick thinking and responsiveness helped your direct
internal ( data execs, branding team) and your external stakeholders (creative
and deployment agencies) to achieve marketing and campaign objectives.

7. QUESTION 4)
Which of our products/services are your favourite? And on
which do you think has the most potential for sales growth in
the next 12 months?
An understanding of the organisation’s product or service portfolio is essential, as
is good knowledge of their competitive environment.
The positives are a must, as is a well rounded plan as to what you think the
marketing team should be doing to capitalise on the opportunity in the market to
drive sales of that product or service.
I have interviewed impressive candidates who has structured this in a 1-3-6
month plan of what they would do in the role

8. QUESTION 5) Tell us about a time where you had
to deviate from a marketing plan
As a wise marketer, identify why a plan went wrong. You are not too set in your
ways, and can make changes that suit your target clients, customers and evolving
marketing trends. The key is to align your strategy with the market conditions,
explaining why a plan changed.
Summarise good reasoning as to why your plan deviated and positive learnings
you took from it.
Take accountability and focus on how the learnings better prepared you for your
next marketing challenge.
Outline any decisions you have had to make based on changing marketing
conditions, competitors activity of analysis of customer data.

9. QUESTION 6) Give an example of when you
have had to work with a difficult stakeholder, and what you did to
overcome the challenges that arose
Talk about how you sought a win win outcome. If you haven’t been involved in one yourself, then
you’ll know someone in your marketing career who would have been in the typical conflict that
marketing have with finance.
The finance team seek tighter budgetary controls on growing campaign development costs.
A good example of a difficult stakeholder or candidate used in an job interview with me was of a
creative director in one of their agency continually went outside the guidelines of that laid down
in the creative brief.
He handled the situation by taking the time out his busy schedule to meet with the director in
person to discuss how they can move forward.
See next slides Marketing Job Interview Question and Answers part 2/2