SlideShare a Scribd company logo
1 of 17
Best Practices in Email Marketing ,[object Object],[object Object]
Your Presenter ,[object Object],[object Object],[object Object],[object Object]
What is Email Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Email Marketing Is  Not ,[object Object],[object Object],[object Object]
Why Email? ,[object Object],[object Object],[object Object],[object Object],Sources: eMarketer
Why Email? ,[object Object],[object Object],[object Object],1 Forrester Research, Inc. 2 Direct Marketing Association
What can it do for Your Business? "Our revenue from return customers has increased about 30% since we began sending out our 'New Arrivals' email campaign, and we've found that a number of customers who have never purchased from us before, will buy after we send out an email campaign." Bijoux Mart International  Boost Repeat Business "Within a few weeks of using Constant Contact our number of subscribers grew more than 15 percent; it's tripled in less than two years. And we recently won a national award from our professional Episcopal Communicators group."  Episcopal Diocese of Atlanta  Create & Increase Awareness "We started small, asking the contacts I had in Microsoft® Outlook® if we could add them to the list. Also, everyone in the firm asked their friends and colleagues if they wanted to be added, and many did. Our email newsletter has played a critical role in our revenue growth.” Communiqué Public Relations   Drive Revenue & Profit
Using an Email Service Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing Best Practices
Permission – What is It? ,[object Object],[object Object],[object Object],[object Object],[object Object],Note:  Always make sure to ask for permission when collecting information
Getting Email Opened ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],80%  of recipients will mark an email as spam based on subject line and sender alone . Source: ESPC Survey (Email Sender & Provider Coalition), March 2007
The Don’t Dos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example: Typical spam “From” and “Subject” lines
Getting Email Read ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Relevant & Valuable Information “ The fact that [some people] want to help, for no other reason than  because they like to help, turns out to be an awfully effective way   of getting someone’s attention.”   Malcolm Gladwell - The Tipping Point
Frequency/Send Times ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open/Click-Through Rates  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

What's hot (17)

Chuck Hester - Email Marketing - iContact
Chuck Hester - Email Marketing - iContactChuck Hester - Email Marketing - iContact
Chuck Hester - Email Marketing - iContact
 
Key Email Marketing Actions 2010
Key Email Marketing Actions 2010Key Email Marketing Actions 2010
Key Email Marketing Actions 2010
 
Email Marketing Trends & Best Practices for 2011
Email Marketing Trends & Best Practices for 2011Email Marketing Trends & Best Practices for 2011
Email Marketing Trends & Best Practices for 2011
 
How to Measure Email Marketing Success and ROI- Analysis of Key Metrics
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsHow to Measure Email Marketing Success and ROI- Analysis of Key Metrics
How to Measure Email Marketing Success and ROI- Analysis of Key Metrics
 
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011
 
Newsletter your best sales tool
Newsletter   your best sales toolNewsletter   your best sales tool
Newsletter your best sales tool
 
eDM Strategy
eDM Strategy eDM Strategy
eDM Strategy
 
Email Marketing 101
Email Marketing 101Email Marketing 101
Email Marketing 101
 
Email metrics
Email metricsEmail metrics
Email metrics
 
Three Hats Marketing Email Marketing Workshop
Three Hats Marketing   Email Marketing WorkshopThree Hats Marketing   Email Marketing Workshop
Three Hats Marketing Email Marketing Workshop
 
Email Marketing 101: Basics Overview
Email Marketing 101: Basics OverviewEmail Marketing 101: Basics Overview
Email Marketing 101: Basics Overview
 
Best of eDM Design
Best of eDM DesignBest of eDM Design
Best of eDM Design
 
Presentation 60 ways-to-grow-your-list aug sept 2014
Presentation 60 ways-to-grow-your-list aug sept 2014Presentation 60 ways-to-grow-your-list aug sept 2014
Presentation 60 ways-to-grow-your-list aug sept 2014
 
Aloha Welcome Email & Unsubscribe Best Practices
Aloha Welcome Email & Unsubscribe Best PracticesAloha Welcome Email & Unsubscribe Best Practices
Aloha Welcome Email & Unsubscribe Best Practices
 
Email marketing 2018-2021
Email marketing 2018-2021Email marketing 2018-2021
Email marketing 2018-2021
 
Nonprofit Email Engagement
Nonprofit Email EngagementNonprofit Email Engagement
Nonprofit Email Engagement
 
Email Marketing Ultimate Guide Beginner to Advanced: Email Marketing Roadmap ...
Email Marketing Ultimate Guide Beginner to Advanced: Email Marketing Roadmap ...Email Marketing Ultimate Guide Beginner to Advanced: Email Marketing Roadmap ...
Email Marketing Ultimate Guide Beginner to Advanced: Email Marketing Roadmap ...
 

Viewers also liked

Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
HostPaul
 
The Zero Sum Sales Receipt
The Zero Sum Sales ReceiptThe Zero Sum Sales Receipt
The Zero Sum Sales Receipt
HostPaul
 
CONSPIRA Y OF AL -AQSA-MOSQUE
CONSPIRA Y  OF AL -AQSA-MOSQUECONSPIRA Y  OF AL -AQSA-MOSQUE
CONSPIRA Y OF AL -AQSA-MOSQUE
Some One Known
 
A Simple Start to Managing Your Business Finances
A Simple Start to Managing Your Business FinancesA Simple Start to Managing Your Business Finances
A Simple Start to Managing Your Business Finances
HostPaul
 
Best Practices in Email Marketing
Best Practices in Email MarketingBest Practices in Email Marketing
Best Practices in Email Marketing
HostPaul
 
Search Engine 101
Search Engine 101Search Engine 101
Search Engine 101
HostPaul
 

Viewers also liked (6)

Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
The Zero Sum Sales Receipt
The Zero Sum Sales ReceiptThe Zero Sum Sales Receipt
The Zero Sum Sales Receipt
 
CONSPIRA Y OF AL -AQSA-MOSQUE
CONSPIRA Y  OF AL -AQSA-MOSQUECONSPIRA Y  OF AL -AQSA-MOSQUE
CONSPIRA Y OF AL -AQSA-MOSQUE
 
A Simple Start to Managing Your Business Finances
A Simple Start to Managing Your Business FinancesA Simple Start to Managing Your Business Finances
A Simple Start to Managing Your Business Finances
 
Best Practices in Email Marketing
Best Practices in Email MarketingBest Practices in Email Marketing
Best Practices in Email Marketing
 
Search Engine 101
Search Engine 101Search Engine 101
Search Engine 101
 

Similar to Best Practices in Email Marketing

NP Center Sacramento 2009
NP Center Sacramento 2009NP Center Sacramento 2009
NP Center Sacramento 2009
jayblove
 
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionEmail Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interaction
Bill Powell
 
Chicago Arch 2009
Chicago Arch 2009Chicago Arch 2009
Chicago Arch 2009
jayblove
 
Email Marketing Strategy - Pardot Users Conference
Email Marketing Strategy - Pardot Users ConferenceEmail Marketing Strategy - Pardot Users Conference
Email Marketing Strategy - Pardot Users Conference
Pardot
 
Enterprise nation presentation 120215
Enterprise nation presentation 120215Enterprise nation presentation 120215
Enterprise nation presentation 120215
123-reg
 
Adma 2009 Vision 6 David Smerdon
Adma 2009 Vision 6 David SmerdonAdma 2009 Vision 6 David Smerdon
Adma 2009 Vision 6 David Smerdon
davidsmerdon
 

Similar to Best Practices in Email Marketing (20)

E mail marketing
E mail marketingE mail marketing
E mail marketing
 
NP Center Sacramento 2009
NP Center Sacramento 2009NP Center Sacramento 2009
NP Center Sacramento 2009
 
Principles Of Effective Email Marketing
Principles Of Effective Email MarketingPrinciples Of Effective Email Marketing
Principles Of Effective Email Marketing
 
#9 IMU: Successful Email Marketing (CV301)
#9 IMU: Successful Email Marketing (CV301)#9 IMU: Successful Email Marketing (CV301)
#9 IMU: Successful Email Marketing (CV301)
 
EM
EMEM
EM
 
Getting Started with Email Marketing
Getting Started with Email MarketingGetting Started with Email Marketing
Getting Started with Email Marketing
 
Effectively using email marketing
Effectively using email marketingEffectively using email marketing
Effectively using email marketing
 
Eec slide workshop
Eec slide workshopEec slide workshop
Eec slide workshop
 
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionEmail Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interaction
 
Chicago Arch 2009
Chicago Arch 2009Chicago Arch 2009
Chicago Arch 2009
 
Email Marketing What You Dont Know Can Hurt You
Email Marketing What You Dont Know Can Hurt YouEmail Marketing What You Dont Know Can Hurt You
Email Marketing What You Dont Know Can Hurt You
 
Email Marketing Strategy - Pardot Users Conference
Email Marketing Strategy - Pardot Users ConferenceEmail Marketing Strategy - Pardot Users Conference
Email Marketing Strategy - Pardot Users Conference
 
E-Pazarlama Esasları
E-Pazarlama EsaslarıE-Pazarlama Esasları
E-Pazarlama Esasları
 
Enterprise nation presentation 120215
Enterprise nation presentation 120215Enterprise nation presentation 120215
Enterprise nation presentation 120215
 
Digital Marketing 101 for Arts Presenters: Connecting in the inbox with ema...
Digital Marketing 101 for Arts Presenters: Connecting in the inbox with ema...Digital Marketing 101 for Arts Presenters: Connecting in the inbox with ema...
Digital Marketing 101 for Arts Presenters: Connecting in the inbox with ema...
 
Adma 2009 Vision 6 David Smerdon
Adma 2009 Vision 6 David SmerdonAdma 2009 Vision 6 David Smerdon
Adma 2009 Vision 6 David Smerdon
 
Poem full 2 hours
Poem full 2 hoursPoem full 2 hours
Poem full 2 hours
 
Tri Valley E Mailand Social
Tri Valley E Mailand SocialTri Valley E Mailand Social
Tri Valley E Mailand Social
 
Email is Media
Email is MediaEmail is Media
Email is Media
 
Email Marketing Interview Questions & Answers for Freshers Job.pdf
Email Marketing Interview Questions  & Answers for Freshers Job.pdfEmail Marketing Interview Questions  & Answers for Freshers Job.pdf
Email Marketing Interview Questions & Answers for Freshers Job.pdf
 

Recently uploaded

Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
daisycvs
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
zukhrafshabbir
 
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Aurelien Domont, MBA
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
CaitlinCummins3
 
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
Spesiialis Kandungan BPOM
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
srcw2322l101
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
brennadilys816
 

Recently uploaded (20)

Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
WAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdfWAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdf
 
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
 
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfDaftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 

Best Practices in Email Marketing

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. What can it do for Your Business? &quot;Our revenue from return customers has increased about 30% since we began sending out our 'New Arrivals' email campaign, and we've found that a number of customers who have never purchased from us before, will buy after we send out an email campaign.&quot; Bijoux Mart International Boost Repeat Business &quot;Within a few weeks of using Constant Contact our number of subscribers grew more than 15 percent; it's tripled in less than two years. And we recently won a national award from our professional Episcopal Communicators group.&quot; Episcopal Diocese of Atlanta Create & Increase Awareness &quot;We started small, asking the contacts I had in Microsoft® Outlook® if we could add them to the list. Also, everyone in the firm asked their friends and colleagues if they wanted to be added, and many did. Our email newsletter has played a critical role in our revenue growth.” Communiqué Public Relations Drive Revenue & Profit
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.