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Power of email marketing seminar -RDD Paige Cahil
Constant contact

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Poem full 2 hours

  1. 1. Copyright © 2012 Constant Contact, Inc. Leveraging Social Media
  2. 2. Your Constant Contact Coach & Connector! Copyright © 2012 Constant Contact, Inc. Paige Cahill Regional Development Director | KS | MO | NE | AR [email_address] facebook.com/SocialPaige @SocialPaige http://www.linkedin.com/in/PaigeCahill www.constantcontact.com/KansasCity Upcoming Seminars Visit: www.constantcontact.com/learning-center Insight Provided by KnowHow
  3. 3. Email Marketing Helps You… Connect, Inform, and Grow <ul><li>This presentation has three parts… </li></ul>Copyright © 2012 Constant Contact, Inc. 1 2 <ul><ul><li>Connecting to build customer relationships </li></ul></ul><ul><ul><li>Informing people who will buy in to your message and share it with others </li></ul></ul>3 <ul><ul><li>Growing your business with engagement marketing </li></ul></ul>
  4. 4. <ul><li>Email Marketing Basics </li></ul>1 CONNECT Section Copyright © 2012 Constant Contact, Inc. <ul><li>Connecting with your customers </li></ul><ul><li>Engaging or helping your customers with ongoing communications </li></ul><ul><li>Using email and social media as components of an ENGAGEMENT marketing </li></ul>
  5. 5. Why Engage? Copyright © 2012 Constant Contact, Inc. Q. Where will the majority of next month’s business come from? A. Existing customers Build Stronger Relationships
  6. 6. Why Engage? Copyright © 2012 Constant Contact, Inc. Q. What is your best source for new business? A. Existing customers Engagement Marketing is using technology to make “it” happen
  7. 7. 3 Steps to Building Relationships <ul><li>Email Marketing + </li></ul><ul><ul><li>Social Media Marketing= </li></ul></ul><ul><ul><ul><ul><ul><li>Engagement Marketing. </li></ul></ul></ul></ul></ul>Copyright © 2012 Constant Contact, Inc. Why? People want to get to…Know, Like, & Trust You. <ul><ul><li>Email Marketing & Social Media Marketing Help You </li></ul></ul><ul><ul><ul><ul><ul><li>Form deeper relationships = </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>More Referrals = </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>More Revenues! </li></ul></ul></ul></ul></ul>
  8. 8. Copyright © 2012 Constant Contact, Inc. Why Email Marketing?
  9. 9. Marketing Today = Building Relationships Social & Email Marketing is Word of Mouth on Steriods!
  10. 10. <ul><li>Time… Money… Energy… Effort </li></ul><ul><li>Takes 7 touches , on average, for a sale to occur </li></ul><ul><ul><li>Some buy right away </li></ul></ul><ul><ul><li>Others research and try </li></ul></ul><ul><ul><li>Some show interest but don’t trust you </li></ul></ul>Acquiring Customers Copyright © 2012 Constant Contact, Inc. 1 2 3 4 5 6 7 $
  11. 11. Keep Customers Coming Back <ul><li>The value of a customer </li></ul><ul><ul><li>You’ve already paid for them </li></ul></ul><ul><ul><ul><li>It’s 6-7 times more expensive to gain a customer than to retain a customer 1 </li></ul></ul></ul><ul><ul><li>They spend more </li></ul></ul><ul><ul><ul><li>Repeat customers spend 67 percent more 2 </li></ul></ul></ul><ul><ul><li>They are your referral engine </li></ul></ul><ul><ul><ul><li>After 10 purchases , a customer has already referred up to 7 people 2 </li></ul></ul></ul>Sources: 1. Flowtown, 2010 2. Bain and Company Copyright © 2012 Constant Contact, Inc.
  12. 12. Why Email? <ul><li>Because almost everyone your business needs to reach reads it: </li></ul><ul><ul><li>94% of Internet users between the ages of 18 and 64 send or read email </li></ul></ul><ul><ul><ul><li>An even higher number of users ages 65 or older do the same </li></ul></ul></ul><ul><ul><li>61% Use a social networking site </li></ul></ul><ul><ul><li>147 million people across the country use email, most use it every day </li></ul></ul>Sources: Pew Internet and American Life Project 2010 Copyright © 2012 Constant Contact, Inc.
  13. 13. Why Email? <ul><li>It’s cost-effective: Direct mail vs. email </li></ul><ul><ul><li>For the same response, direct mail costs 20 TIMES as much as email 1 </li></ul></ul><ul><ul><li>Email ROI is the highest when compared to other internet marketing mediums 2 </li></ul></ul><ul><ul><li>No long turn around times, paper cost, postage cost, delayed delivery times </li></ul></ul>1 Forrester Research, Inc. 2 Direct Marketing Association Copyright © 2012 Constant Contact, Inc.
  14. 14. Copyright © 2012 Constant Contact, Inc. What is Email Marketing?
  15. 15. Email is Email is… Permission Based Marketing SPAM
  16. 16. What is… <ul><li>SPAM is in the “Eyes of the Receiver” </li></ul><ul><ul><ul><li>If They Don’t Know You or Remember You </li></ul></ul></ul><ul><ul><ul><li>If They Don’t Want to Receive Your Emails </li></ul></ul></ul><ul><ul><ul><li>If You Break Your Promise or Over Communicate </li></ul></ul></ul>SPAM Don’t Show Up Uninvited
  17. 17. Email Marketing Is… <ul><ul><li>Delivering professional email communications </li></ul></ul><ul><ul><li>To an interested audience </li></ul></ul><ul><ul><li>Containing information they find valuable </li></ul></ul><ul><ul><li>Educate </li></ul></ul><ul><ul><li>Empower </li></ul></ul><ul><ul><li>Engage </li></ul></ul>Copyright © 2012 Constant Contact, Inc.
  18. 18. Make Email Marketing Easier Yahoo, Outlook, Gmail versus Email Marketing Service Provider Copyright © 2012 Constant Contact, Inc.
  19. 19. Regular Email vs. Email Service Provider <ul><li>Standard email programs (e.g. Outlook, Hotmail) </li></ul><ul><ul><li>Limited # of emails sent at one time </li></ul></ul><ul><ul><li>No formatting control </li></ul></ul><ul><ul><li>List break up more susceptible to filters </li></ul></ul><ul><ul><li>No cohesive branding </li></ul></ul><ul><ul><li>No tracking and reporting of email results </li></ul></ul>Copyright © 2012 Constant Contact, Inc.
  20. 20. Regular Email vs. Email Service Provider <ul><ul><li>Email marketing services automate best practices </li></ul></ul><ul><ul><li>Provide easy-to-use templates </li></ul></ul><ul><ul><li>Look More Professional </li></ul></ul><ul><ul><li>Reinforce brand identity </li></ul></ul><ul><ul><li>Manage lists – adding new subscribers, handling bounce-backs, removing unsubscribers </li></ul></ul><ul><ul><li>Improve email delivery </li></ul></ul><ul><ul><li>Provide Reporting to track results </li></ul></ul><ul><ul><li>Obey SPAM laws </li></ul></ul>Copyright © 2012 Constant Contact, Inc.
  21. 21. Email Service Provider <ul><ul><li>Easy-to-Use professional templates </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Personalize Your Email </li></ul></ul><ul><ul><ul><li>Greeting </li></ul></ul></ul><ul><ul><li>Grow Social </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>& Grow Referrals </li></ul></ul><ul><ul><li>Reporting </li></ul></ul>
  22. 22. Email Service Providers Help You Schedule it & Forget About it! Create & Schedule Your Email to Be Delivered Email Solution Providers Help Schedule Your Email & Save Time…
  23. 23. Care Don’t Share
  24. 24. Email Solutions Providers Help You Get Personal! Email Solution Providers Help You Personalize
  25. 25. Help Get Your Emails Opened! Use a Permission Reminder Copyright © 2012 Constant Contact, Inc.
  26. 26. <ul><li>Building a Quality Email List </li></ul>1 CONNECT Section Copyright © 2012 Constant Contact, Inc. <ul><li>The benefits of permission-based marketing </li></ul><ul><li>Building a valuable contact list </li></ul><ul><li>Keeping your list current </li></ul>
  27. 27. Collect Where You Connect Customer & Prospect Database 1 2 3 4 5 57% of consumers will fill out a card to receive email alerts when asked to by a clerk at a local small business. Source: Transact Media Group Copyright © 2012 Constant Contact, Inc. Incoming or Outgoing Calls Events and Meetings Place of Business Guest Book Guests Online Presence Email Signature K Smitheen
  28. 28. Collect Where You Connect! Join My Mailing Link <ul><li>Sign up for Monthly </li></ul><ul><ul><li>Specials, </li></ul></ul><ul><ul><li>Tips, </li></ul></ul><ul><ul><li>Recipes, </li></ul></ul><ul><ul><li>Events, </li></ul></ul><ul><ul><li>Handyman tips </li></ul></ul><ul><ul><li>Interior decorating </li></ul></ul><ul><ul><li>Lawn care tips </li></ul></ul><ul><ul><li>Money saving ideas </li></ul></ul><ul><ul><li>Craft Ideas </li></ul></ul><ul><ul><li>Time Savers </li></ul></ul><ul><ul><li>Health Tips </li></ul></ul>Website Signup
  29. 29. <ul><li>Creating Valuable Email Content </li></ul>2 INFORM Section Copyright © 2012 Constant Contact, Inc. <ul><li>Determining what is valuable to your audience </li></ul><ul><li>Choosing an effective email format </li></ul><ul><li>Deciding what day and time to send </li></ul>
  30. 30. 1-Have a GOAL? <ul><li>“ I want to…” </li></ul><ul><ul><li>Promote </li></ul></ul><ul><ul><ul><li>Motivate purchases </li></ul></ul></ul><ul><ul><ul><li>Increase event attendance </li></ul></ul></ul><ul><ul><li>Inform </li></ul></ul><ul><ul><ul><li>Inform potential customers </li></ul></ul></ul><ul><ul><ul><li>Differentiate my business </li></ul></ul></ul><ul><ul><ul><li>Help them make the right buying decision </li></ul></ul></ul><ul><ul><li>Relate </li></ul></ul><ul><ul><ul><li>Increase loyalty </li></ul></ul></ul><ul><ul><ul><li>Encourage more referrals </li></ul></ul></ul><ul><ul><ul><li>Thank Your Customers </li></ul></ul></ul>Copyright © 2012 Constant Contact, Inc.
  31. 31. 2-Create a Calendar <ul><ul><li>Create a Marketing Calendar </li></ul></ul><ul><ul><li>Buy 12 Month Calendar </li></ul></ul><ul><ul><li>Highlighter-2 colors </li></ul></ul><ul><ul><ul><li>Highlight Holidays </li></ul></ul></ul><ul><ul><ul><li>Highlight Your Slow or Challenging Times </li></ul></ul></ul><ul><ul><ul><li>Add to the calendar marketing activities you always do like 4 th of July Sale, Christmas open house, New Year New You Event. </li></ul></ul></ul><ul><ul><ul><li>Use Post-It Notes </li></ul></ul></ul><ul><ul><ul><li>Write your marketing ideas on the post-it notes. If you need to move that marketing activity you can. </li></ul></ul></ul>
  32. 32. 3-Craft Up Content <ul><ul><li>Share your expertise </li></ul></ul><ul><ul><li>10 FAQ’s or 10 SAQ’s </li></ul></ul><ul><ul><li>Give guidance & directions </li></ul></ul><ul><ul><li>Offer discounts & coupons </li></ul></ul><ul><ul><li>Exclusivity & VIP status </li></ul></ul><ul><ul><li>Hold contests & giveaways* </li></ul></ul><ul><ul><li>Reward and Thank Your customers </li></ul></ul><ul><ul><li>Before and After stories </li></ul></ul><ul><ul><li>Publish Hints and Tips </li></ul></ul><ul><ul><li>Have customers provide testimonials </li></ul></ul>
  33. 33. 5-Listen, Learn and Earn <ul><ul><li>Help, Empower, Engage, Educate, Ask, Inspire, Prevent…. </li></ul></ul><ul><ul><li>Look to other places for inspiration. </li></ul></ul><ul><ul><ul><li>Your competitors </li></ul></ul></ul><ul><ul><ul><li>Trade resources </li></ul></ul></ul><ul><ul><ul><li>EzineArticles.com </li></ul></ul></ul><ul><ul><ul><li>Social Media Resources-Trend Jacking </li></ul></ul></ul><ul><ul><ul><li>Google Alerts </li></ul></ul></ul><ul><ul><ul><li>Technorati.com </li></ul></ul></ul>
  34. 34. 6-Less is Best! <ul><li>Host large bodies of content… </li></ul><ul><ul><li>On your website </li></ul></ul><ul><ul><li>In a PDF document </li></ul></ul><ul><ul><li>In a longer archived version </li></ul></ul><ul><li>Email only essential information </li></ul><ul><ul><li>Use bullets or summaries </li></ul></ul><ul><ul><li>Link directly to the information </li></ul></ul><ul><ul><li>Give instructions if necessary </li></ul></ul>Sign Up for Monthly Pet Tips
  35. 35. 7-Branding Emails Consistently <ul><li>Use different formats and similar designs… </li></ul><ul><ul><li>Include your logo </li></ul></ul><ul><ul><li>Use consistent colors </li></ul></ul><ul><ul><li>Use meaningful graphics </li></ul></ul><ul><ul><li>Avoid drastic changes </li></ul></ul>Copyright © 2012 Constant Contact, Inc.
  36. 36. 8-Have THREE Calls to Action <ul><li>Calls to Action include… </li></ul><ul><ul><li>Click to Print Your Free Guide </li></ul></ul><ul><ul><li>Call for a FREE Consultation </li></ul></ul><ul><ul><li>Print this Coupon & Save Today </li></ul></ul><ul><ul><li>Reserve Your Spot Today </li></ul></ul><ul><ul><li>Type in this Code to Receive </li></ul></ul><ul><ul><li>Come to the Store & Save </li></ul></ul><ul><ul><li>Bring a Friend </li></ul></ul><ul><ul><li>Share with us your story </li></ul></ul><ul><ul><li>Join us online for more tips </li></ul></ul><ul><li>Describe the immediate benefits… What’s in it for your audience? </li></ul>Copyright © 2012 Constant Contact, Inc.
  37. 37. 2 x 2 x 2 Principle Battle of the Inbox: How to Get Your Emails Opened
  38. 38. 9-Know the 2x2x2 Principle <ul><ul><li>2 Seconds to Decide to Open or Delete an Email </li></ul></ul><ul><ul><li>Look at 2 Things-the FROM and Subject Line </li></ul></ul><ul><ul><li>Look at the First 2 Words of the Subject Line </li></ul></ul><ul><ul><li>2 x 2 x 2 Principle </li></ul></ul>
  39. 39. 10-Focus On From Line <ul><li>The “From” line – </li></ul><ul><ul><li>Do I know you? </li></ul></ul><ul><ul><li>Use a name your audience recognizes </li></ul></ul><ul><ul><ul><li>Include your organization name or brand </li></ul></ul></ul><ul><ul><ul><li>Refer to your business in the same way your audience does </li></ul></ul></ul><ul><ul><ul><li>Be consistent </li></ul></ul></ul>Copyright © 2012 Constant Contact, Inc. Personal and Professional Matt Long [email_address] Joe Hahn Nancy Feldman 60% of consumers say the &quot;from&quot; line most often determines whether they open an email or delete it. Source: DoubleClick
  40. 40. Get Your Email Open- Focus on the From Do They Know You? <ul><li>The “From” line – use a familiar email address </li></ul>[email_address] Katejohnsonl@verizon,net Copyright © 2012 Constant Contact, Inc. <ul><li>Some email programs display From name + email </li></ul><ul><li>Some email programs display only From email </li></ul>
  41. 41. 11-Create a Great Subject Line <ul><li>The “Subject” line – do I care ? </li></ul><ul><ul><li>Keep it short and simple </li></ul></ul><ul><ul><li>30-40 characters including spaces (5-8 words) </li></ul></ul><ul><ul><ul><li>Incorporate the immediate benefit of opening the email </li></ul></ul></ul><ul><ul><li>Capitalize and punctuate carefully </li></ul></ul><ul><ul><li>Avoid copying the techniques inherent in spam emails </li></ul></ul>Copyright © 2012 Constant Contact, Inc. Matt Long [email_address] Joe Hahn Nancy Feldman 30% of consumers say the “subject&quot; line most often determines whether they open an email or delete it. Source: DoubleClick Emails with shorter subject lines significantly outperformed emails with longer subject lines. - MailerMailer Email messages that mention Facebook in the Subject Line will have a 32% higher open rate than those that don’t. -Worldata, 2011
  42. 42. Subject Lines- Bad & Better <ul><ul><li>Insurance Update </li></ul></ul><ul><ul><ul><li>#1 Cause for Fires in Your Home </li></ul></ul></ul><ul><ul><li>We Need Donations & Help </li></ul></ul><ul><ul><ul><li>Fed 500 families in October –Thank You </li></ul></ul></ul><ul><ul><li>Weekly Arrival </li></ul></ul><ul><ul><ul><li>#1 Customer Pick: Caviar in a Tube- Limited Supply </li></ul></ul></ul>
  43. 43. 11-Avoiding “Spam-speak” <ul><li>The words: free, guarantee, spam, credit card etc. </li></ul><ul><li>ALL CAPITAL LETTERS </li></ul><ul><li>Excessive punctuation !!!, ??? </li></ul><ul><li>Excessive use of “click here” </li></ul><ul><li>$$, and other symbols </li></ul><ul><li>No “From:” address </li></ul><ul><li>Misleading subject lines </li></ul>SPAM Copyright © 2012 Constant Contact, Inc. Example: Typical spam “From” and “Subject” lines
  44. 44. <ul><li>Increasing Email Click-Through and Response Rates </li></ul>3 GROW Section Copyright © 2012 Constant Contact, Inc. <ul><li>Tracking and improving email delivery </li></ul><ul><li>Increasing opens, clicks, and forwards </li></ul><ul><li>Reducing unsubscribe requests </li></ul>
  45. 45. Copyright © 2008 Constant Contact, Inc. Email Tracking Code ESP Interaction + 12-Measure and Evaluate Ski Resorts Cruise VIP Special for Holiday
  46. 46. Bounces Overloading Your Inbox? Copyright © 2012 Constant Contact, Inc. Email Client Constant Contact Reporting Page
  47. 47. Capitalize on Click-Throughs <ul><li>Use click tracking to determine: </li></ul><ul><li>Audience interests </li></ul><ul><ul><li>Clicks tell you what topics were interesting </li></ul></ul><ul><ul><li>Save clickers in an interest list for targeted follow up </li></ul></ul><ul><li>Goal achievement </li></ul><ul><ul><li>Use links to drive traffic toward conversion </li></ul></ul><ul><ul><li>Compare clicks to conversions and improve </li></ul></ul>Copyright © 2012 Constant Contact, Inc. Reporting Page
  48. 48. 13-Use Links to Learn & Earn <ul><li>Learn from your audience…Listen, Learn & Earn </li></ul><ul><li>See what they are clicking on </li></ul><ul><li>Save the List and start creating more results with targeted lists </li></ul>Click Through Rates Links http://www.Cruises http://www.skiResorts.com 2000 650
  49. 49. 14-Analyze “Open” Rates <ul><li>Use open tracking to spot trends </li></ul><ul><li>Open rates trending down-Red Flag </li></ul><ul><ul><li>Test & Tweak </li></ul></ul><ul><ul><li>Test Different Time, Day, Subject Line </li></ul></ul><ul><ul><li>Do A B Testing </li></ul></ul><ul><ul><li>Open Rate is Trending Up </li></ul></ul><ul><ul><li>Key in on good open rates Time, Day, Subject Line, </li></ul></ul>Copyright © 2012 Constant Contact, Inc. Reporting Page
  50. 50. 15-Take the Next Step FREE 60-day trial for Email, Survey, Social Campaigns, or Event Marketing No risk, no credit card required. Get coaching and support, grow our email lists, access to over 400+ templates, and measure and track results Free 60-Day Trial Toll Free: 866-876-8464 Need FREE Help 866-876-8464 Attend More Seminars Like a Getting Started Seminar Get a demonstration of Email Marketing in action. See how easy it is to create an email, manage contacts, track results, as well as send your email, and extend its social reach. View our Tutorials, Guides and Webinars” Learn more about how professional Email Marketing Newsletters and Communications can help you build relationships and grow your business. Attend a Seminar FREE 60-Day Trial FREE Tutorials, Webinars, & Guides Copyright © 2012 Constant Contact, Inc. ContantContact.com/KansasCity constantcontact.com/ learning-center FREE! FREE! FREE!
  51. 51. Need Help Call 1-866-289-2101 Copyright © 2012 Constant Contact, Inc. Paige Cahill Regional Development Director | KS | MO | NE | AR [email_address] facebook.com/SocialPaige @SocialPaige http://www.linkedin.com/in/PaigeCahill www.constantcontact.com/KansasCity Upcoming Seminars Visit: www.constantcontact.com/learning-center Insight Provided by KnowHow
  52. 52. Grow Your Social with Email <ul><li>Let Your Customers Help You Go Social with Email Marketing. </li></ul>
  53. 53. Make Connections <ul><li>Create an Email Campaign </li></ul><ul><li>GROW Your Social Networks </li></ul><ul><li>Learn Where Customers Are hanging out </li></ul>
  54. 54. Where Are My Customers? Click Through Rates Links Join me on Facebook Join me on LinkedIn Join me on Twitter Email Marketing Seminars Kansas City Seminars Email Reports Find Them!
  55. 55. Promote Your Social Channels
  56. 56. Grow Your Social Share Bar
  57. 57. Let Your Customers Grow Your Social Share Bar
  58. 58. Email Goes Social
  59. 59. Repurpose Your Content CONFIDENTIAL Copyright © 2010 Constant Contact, Inc. Share Your Email On Your Social Channels
  60. 60. Sharing On Social-Twitter Example of a Newsletter Tweet from Constant Contact Link to Your E-Newsletter
  61. 61. Extend Your Reach Copyright © 2012 Constant Contact, Inc. Social Stats shows “Shares” and “Likes” for Shared Email Campaigns
  62. 62. Copyright © 2012 Constant Contact, Inc. Examples and Case Studies
  63. 64. Text Up Pictures
  64. 65. You are receiving this email by request as a valued Dillard's email subscriber! If you have trouble viewing this email, follow this link. Dillards.com | Store Locator | Credit Services | Privacy Policy | Contact Us | Unsubscribe New to Dillard's email? Please join our e-mail list. Questions or Comments? Please do not reply to this email. This is an advertisement from: Dillard's, Inc. 1600 Cantrell, Little Rock, AR 72201 You are currently subscribed as: [email_address] . You received this message because you have opted in for Dillard's promotional emails. You may change your email address or unsubscribe at anytime.
  65. 66. Don’t Put Your Cash in the Trash Balance Text & Graphics
  66. 67. Preview Pane Text and Graphics <ul><li>Suggestions </li></ul><ul><li>Company </li></ul><ul><li>Address </li></ul><ul><li>Hours </li></ul><ul><li>Phone </li></ul><ul><li>Website </li></ul><ul><li>Social links </li></ul><ul><li>Forward to a friend </li></ul><ul><li>Sign Up for Upcoming Events and Specials </li></ul>
  67. 68. Remind & Brand
  68. 69. Inform & Educate
  69. 70. Engage & Educate
  70. 71. Reward, Thank, & Ask
  71. 72. Promote
  72. 73. Customer Spotlight: Atlas Travel <ul><li>List Size : 1,558 </li></ul><ul><li>Open Rate: 26% </li></ul><ul><li>Location: Milford, MA </li></ul><ul><li>Customer Since: June 2002 </li></ul><ul><li>Website: www.atlastravel.com </li></ul><ul><ul><li>Different departments use custom templates to maintain brand </li></ul></ul><ul><ul><li>Sign up box on website and in emails </li></ul></ul><ul><ul><li>Segments contacts to market content to specific audience </li></ul></ul><ul><ul><li>“ With Constant Contact, I can turn over the process of &quot;list management&quot; and email broadcast campaigns to non-technical staff which frees me up to focus on my tasks at hand.” </li></ul></ul><ul><ul><li>Rock Blanco, Chief Technology Officer </li></ul></ul>Copyright © 2012 Constant Contact, Inc.
  73. 74. Customer Spotlight: Bethany First Church of the Nazarene <ul><li>List Size : 1354 </li></ul><ul><li>Open Rate: 51% </li></ul><ul><li>Location: Bethany, OK </li></ul><ul><li>Customer Since: February 2007 </li></ul><ul><li>Website: www.bethanynaz.org </li></ul><ul><ul><li>Informs readers about upcoming services and events </li></ul></ul><ul><ul><li>Links to more information and registration for events </li></ul></ul><ul><ul><li>Use email to drive traffic to website </li></ul></ul><ul><ul><li>“ As a church, our goal is not selling anything or raising revenue, but Constant Contact helps us keep our community of faith informed of up-coming events and news that they wouldn’t know any other way. ” </li></ul></ul><ul><ul><li>Bob Miller, Communications </li></ul></ul>Copyright © 2012 Constant Contact, Inc.
  74. 75. <ul><li>List Size : 2136 </li></ul><ul><li>Open Rate: 30.1% </li></ul><ul><li>Location: Suwanee, GA </li></ul><ul><li>Customer Since: May 2005 </li></ul><ul><li>Website: www.XtremeTransformationsPT.com </li></ul><ul><li>Announce training dates and special offers. </li></ul><ul><li>Track sources from sign-ups and review reports to determine what advertisements to repeat </li></ul><ul><li>Use results from 3 minute customer satisfaction surveys for quality control to determine bonuses and raises for trainers </li></ul><ul><li>Website statistics spike from 20 to 75 visitors when email campaigns are sent </li></ul><ul><li>In 3 years, grown from in-home personal training with 2 trainers to 2 studios, franchise locations, 7 trainers and 2 companies, XtremeTransformations & Xtreme Bootcamp </li></ul>Customer Spotlight: Xtreme Transformations “ Constant Contact Email Marketing and Survey products are the best bang for the buck…by far.” Pete Peidra, CPT, AFTA, Certified Personal Trainer Copyright © 2012 Constant Contact, Inc.
  75. 76. Customer Spotlight: The Parks Image Group, Inc. <ul><li>List Size : 1016 </li></ul><ul><li>Open Rate: 42.3% </li></ul><ul><li>Location: Atlanta, GA </li></ul><ul><li>Customer Since: April 2006 </li></ul><ul><li>Website: www.TheParksImageGroup.com </li></ul><ul><li>Update of current activities. </li></ul><ul><li>Tips on current fashion trends. </li></ul><ul><li>Etiquette tips & Book suggestions </li></ul><ul><li>Tips and articles for Men </li></ul><ul><li>Articles on topics related to the current season and related products of interest. </li></ul>Copyright © 2012 Constant Contact, Inc.
  76. 77. Customer Spotlight: Bella Web Design, Inc. <ul><li>List Size : 207 </li></ul><ul><li>Open Rate: 50.1% </li></ul><ul><li>Location: Marietta, GA </li></ul><ul><li>Customer and Business Partner Since: 10/06 </li></ul><ul><li>Website: www.bellawebdesign.com </li></ul><ul><li>Send quarterly emails to announce new clients and services </li></ul><ul><li>Uses website sign-up box to increase list size </li></ul><ul><li>Includes links to current projects and business tips </li></ul>“ Constant Contact has been crucial in communicating with more than 200 clients. We used to use Outlook but could only send 25 at a time and the graphics were unprofessional. Constant Contact raised our customer awareness of our services and has given us a very professional look which comes through with each email we send. It keeps us at the top of our customer’s thoughts when they need online marketing assistance.” Desiree C. Scales, CEO Copyright © 2012 Constant Contact, Inc.
  77. 78. <ul><li>List Size: 2952 </li></ul><ul><li>Open Rate: 23.8% </li></ul><ul><li>Location: Decatur, GA </li></ul><ul><li>Customer Since: Sept 2005 </li></ul><ul><li>Website: www.dekalbchamber.org </li></ul><ul><li>Keeps members & subscribers informed about events with a weekly newsletter </li></ul><ul><li>Utilize campaign scheduling to send reminders for seminars and events </li></ul><ul><li>Increase their non-dues revenue through paid member advertising opportunities with e-blast sponsorship campaigns and ad space in the weekly newsletter </li></ul><ul><li>Offer 3-part series Constant Contact seminars regularly </li></ul>“ Constant Contact is an invaluable marketing resource for our members. Given the slowing economy, this is a key time for them to invest in tools that will allow them to nurture their current customer relationships. Having Pam available to give seminars and answer questions is an important asset to our community and we’re excited to be working with her.” Janniece Leonard, Marketing & Communications Manager DeKalb Chamber of Commerce Chamber of Commerce Partner Spotlight: DeKalb Chamber of Commerce Copyright © 2012 Constant Contact, Inc.
  78. 79. Case Study: Jack-Tar American Tavern <ul><li>List Size: 950 </li></ul><ul><li>Open Rate: 43% </li></ul><ul><li>Location: Marblehead, MA </li></ul><ul><li>Customer Since: 2005 </li></ul><ul><li>Website: www.jacktarmarblehead.com </li></ul><ul><li>A classic New England tavern that specializes in creatively-prepared American fare </li></ul><ul><li>Relies on email to communicate with customers in a timely, consistent, and personal basis </li></ul><ul><li>Sends weekly email announcements and/or promotions </li></ul><ul><li>Started a loyalty program and has grown “Admiral Club” membership to 1,000 </li></ul>Copyright © 2012 Constant Contact, Inc.
  79. 80. What Creative Promotions Do They Use? <ul><li>“ Beat the Clock” emails </li></ul><ul><ul><li>Order at 5:15 pm, pay $5.15 </li></ul></ul><ul><ul><li>Order at 6:25 pm, pay $6.25 </li></ul></ul><ul><li>“ We’ve missed you” emails to Admiral Club members with coupons for 25% off certain menu items </li></ul><ul><li>Announcements about special events and unique dining opportunities </li></ul>Copyright © 2012 Constant Contact, Inc.

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