1. Digging Deeper:
Available Data from
EducationUSA
Marty Bennett, Outreach Coordinator
Institute of International Education

2. What is available?
• EducationUSA site data
• Survey data from 2010-2013
• EducationUSA Global Guide
• Ask an Adviser report

3. EducationUSA Site Data
• Center fact sheets: center services, center
student demographics, recent trends, program
highlights
• Country fact sheets: education system info,
credentials, academic calendar, verification
options, fairs, Open Doors numbers (flash drives)
• Pre-Departure Orientations schedule
• Fairs calendar

4. Global Mobile Survey 2012
• 119 countries
• 2400+ respondents
• Surveyed student mobile phone usage, types
of phones used, how students access content
online

5. Global Mobile Survey 2012: Results
• 97% own a mobile phone
• 66% of these have web-enabled devices
• 68% of those are smart phones

6. Global Mobile Survey 2012: Results

7. Global Social Media Survey 2013
• Began late May
• Tracking students per country
• 91 nations responding so far
• Assesses how, when, and on what devices
students use social media including US college
& university sites

8. Global Social Media Survey Results

10. Global Social Media Survey Results

11. Global Social Media Survey Results

12. Global Social Media Survey Results

13. Global Social Media Survey Results

14. Global Social Media Survey Results

16. Global Social Media Survey:
What the data shows
• Social media is key to student communications
– Most have 2-3 accounts – 91% have Facebook
• Students look primarily online for US college info
– Over 70% use social media to find info about institutions
• Greater majority interact directly with institutional social media
– They want:
• to see aid available
• Ask questions/get answers
• While PCs & laptops are still dominant way students access social media,
mobile phones (increasingly smart phones) are used by nearly 50%

17. Global Social Media Survey:
Take-Aways
• Know Where Your Students “Live” Online
• Focus Your Attention Accordingly
• Provide Opportunities to Interact
• Engage in Conversations
• Start Thinking Mobile
• Time/Target Your Messages

18. EducationUSA Global Guide
• Student mobility flows
• Regional trends
• National scholarship
programs
• What to expect 3-5 yrs.
• Spotlight countries
• Recruitment strategies

19. Ask an Adviser
• Ongoing online survey on the EducationUSA
site & mobile app that asks students 7 core
questions
• Geo-locates students to centers nearby
• 11,000 respondents in the first year

20. 0%
5%
10%
15%
20%
25%
30%
35%
40%
Potential for Career Advancement Academic Reputation Choice of Institutions, Programs Value for Money
Why Do You Want Study in the U.S. ? * top 4 choices
AF
EAP
EUR
MENA
SCA
WHA
GLOBAL %
Ask An Adviser

21. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Master's Degree
Bachelor's Degree
Doctorate Degree
Short-term, certificate, or exchange programs
English as a Second Language
Associate Degree
What Level of Study Do You Wish to Pursue?
GLOBAL %
WHA
SCA
MENA
EUR
EAP
AF
Ask An Adviser

22. Ask An Adviser
0%
5%
10%
15%
20%
25%
30%
35%
What is your intended field of study?
AF
EAP
EUR
MENA
SCA
WHA
GLOBAL %

23. Ask An Adviser
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Admissions Process
Student Visas
U.S. System of Higher Education
Financial Aid for Undergraduates
Financial Aid for Graduates
What are the general topics of your questions?
GLOBAL %
WHA
SCA
MENA
EUR
EAP
AF

24. Ask An Adviser
0%
5%
10%
15%
20%
25%
30%
35%
Cost of Studying Abroad Finding Accurate Information Obtaining a Visa Gaining Acceptance to the
Institution of Your Choice
Cost of the Visa and
Application Process
What are the major obstacles to studying abroad? * top 5 choices
AF
EAP
EUR
MENA
SCA
WHA
GLOBAL %

25. Ask An Adviser
0% 5% 10% 15% 20% 25% 30%
Online Resources, Directories
College & University Websites
Friends
Family
EducationUSA Advising Center
What are your primary sources of information regarding studying in the US?
GLOBAL %
WHA
SCA
MENA
EUR
EAP
AF

26. Ask An Adviser
0%
10%
20%
30%
40%
50%
60%
Myself Parents Teachers or Professors Friends or Classmates
Who has been the most important influence on your educational decisions?
AF
EAP
EUR
MENA
SCA
WHA
GLOBAL %

27. Regional country spotlights v.
global totals

28. Ask an Adviser
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
What level/type of study do you wish to pursue? African spotlights countries
vs. global totals
Global %
Ghana
Kenya
Nigeria
South Africa

29. Ask an Adviser
0%
5%
10%
15%
20%
25%
30%
35%
40%
Academic Reputation Potential for Career Advancement Value for Money Choice of Institutions, Programs
Why do you want to study in the U.S.?
East Asia Pacific Spotlight countries v. Global Totals
Global %
Australia
China
Indonesia
Malaysia
Philippines
Vietnam

30. Ask an Adviser
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
What is your intended field of study?
Europe/Eurasia spotlight countries v. Global totals
Global %
Russia
Spain
Turkey
UK

31. Ask an Adviser
0%
5%
10%
15%
20%
25%
What are the general topics of your questions? Middle East spotlight
countries v. global totals
Global %
Algeria
Egypt
Iran
Saudi Arabia

32. Ask an Adviser
0%
5%
10%
15%
20%
25%
30%
What are major obstacles to study abroad?
South Central Asia spotlight countries v. global totals Global %
Bangladesh
India
Nepal
Pakistan
Uzbekistan

33. Ask an Adviser
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Teachers or Professors Parents Myself
Who has been the most important influence on your educational decisions?
Brazil
Canada
Colombia
Mexico
Venezuela
Global %

34. 0%
5%
10%
15%
20%
25%
30%
35%
40%
Academic Reputation Potential for Career Advancement Choice of Institutions, Programs
BRICS: Why do you want to study in the US?
Brazil
Russia
India
China
Saudi Arabia
Global %
Brazil, Russia, India, China, Saudi Arabia

35. 0% 10% 20% 30% 40% 50% 60%
Doctorate Degree
Bachelor's Degree
Short-term, certificate, or exchange programs
Master's Degree
English as a Second Language
BRICS: What level of study?
Global %
Saudi Arabia
China
India
Russia
Brazil
Brazil, Russia, India, China, Saudi Arabia

36. Brazil, Russia, India, China, Saudi Arabia
0% 5% 10% 15% 20% 25% 30% 35% 40%
Cost of the Visa and Application Process
Gaining Acceptance to the Institution of Your Choice
Obtaining a Visa
Finding Accurate Information
Cost of Studying Abroad
BRICS: Obstacles to Studying in the US?
Global %
Saudi Arabia
China
India
Russia
Brazil

37. Brazil, Russia, India, China, Saudi Arabia
0%
10%
20%
30%
40%
50%
60%
70%
Friends or Classmates Teachers or Professors Parents Myself
BRICS: Most Important Influence of Educational Decisions?
Brazil
Russia
India
China
Saudi
Arabia
Global %

38. Thank You!