Digging Deeper:
Available Data from
EducationUSA
Marty Bennett, Outreach Coordinator
Institute of International Education
What is available?
• EducationUSA site data
• Survey data from 2010-2013
• EducationUSA Global Guide
• Ask an Adviser repo...
EducationUSA Site Data
• Center fact sheets: center services, center
student demographics, recent trends, program
highligh...
Global Mobile Survey 2012
• 119 countries
• 2400+ respondents
• Surveyed student mobile phone usage, types
of phones used,...
Global Mobile Survey 2012: Results
• 97% own a mobile phone
• 66% of these have web-enabled devices
• 68% of those are sma...
Global Mobile Survey 2012: Results
Global Social Media Survey 2013
• Began late May
• Tracking students per country
• 91 nations responding so far
• Assesses...
Global Social Media Survey Results
Global Social Media Survey Results
Global Social Media Survey Results
Global Social Media Survey Results
Global Social Media Survey Results
Global Social Media Survey Results
Global Social Media Survey:
What the data shows
• Social media is key to student communications
– Most have 2-3 accounts –...
Global Social Media Survey:
Take-Aways
• Know Where Your Students “Live” Online
• Focus Your Attention Accordingly
• Provi...
EducationUSA Global Guide
• Student mobility flows
• Regional trends
• National scholarship
programs
• What to expect 3-5 ...
Ask an Adviser
• Ongoing online survey on the EducationUSA
site & mobile app that asks students 7 core
questions
• Geo-loc...
0%
5%
10%
15%
20%
25%
30%
35%
40%
Potential for Career Advancement Academic Reputation Choice of Institutions, Programs Va...
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Master's Degree
Bachelor's Degree
Doctorate Degree
Short-term, certificate, or excha...
Ask An Adviser
0%
5%
10%
15%
20%
25%
30%
35%
What is your intended field of study?
AF
EAP
EUR
MENA
SCA
WHA
GLOBAL %
Ask An Adviser
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Admissions Process
Student Visas
U.S. System of Higher Education
Fin...
Ask An Adviser
0%
5%
10%
15%
20%
25%
30%
35%
Cost of Studying Abroad Finding Accurate Information Obtaining a Visa Gaining...
Ask An Adviser
0% 5% 10% 15% 20% 25% 30%
Online Resources, Directories
College & University Websites
Friends
Family
Educat...
Ask An Adviser
0%
10%
20%
30%
40%
50%
60%
Myself Parents Teachers or Professors Friends or Classmates
Who has been the mos...
Regional country spotlights v.
global totals
Ask an Adviser
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
What level/type of study do you wish to pursue? African spotlight...
Ask an Adviser
0%
5%
10%
15%
20%
25%
30%
35%
40%
Academic Reputation Potential for Career Advancement Value for Money Choi...
Ask an Adviser
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
What is your intended field of study?
Europe/Eurasia spotlig...
Ask an Adviser
0%
5%
10%
15%
20%
25%
What are the general topics of your questions? Middle East spotlight
countries v. glo...
Ask an Adviser
0%
5%
10%
15%
20%
25%
30%
What are major obstacles to study abroad?
South Central Asia spotlight countries ...
Ask an Adviser
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Teachers or Professors Parents Myself
Who has been the most impor...
0%
5%
10%
15%
20%
25%
30%
35%
40%
Academic Reputation Potential for Career Advancement Choice of Institutions, Programs
BR...
0% 10% 20% 30% 40% 50% 60%
Doctorate Degree
Bachelor's Degree
Short-term, certificate, or exchange programs
Master's Degre...
Brazil, Russia, India, China, Saudi Arabia
0% 5% 10% 15% 20% 25% 30% 35% 40%
Cost of the Visa and Application Process
Gain...
Brazil, Russia, India, China, Saudi Arabia
0%
10%
20%
30%
40%
50%
60%
70%
Friends or Classmates Teachers or Professors Par...
Thank You!
Digging Deeper: Available Data from EducationUSA (Forum 2013) presentation
Digging Deeper: Available Data from EducationUSA (Forum 2013) presentation
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Digging Deeper: Available Data from EducationUSA (Forum 2013) presentation

  1. 1. Digging Deeper: Available Data from EducationUSA Marty Bennett, Outreach Coordinator Institute of International Education
  2. 2. What is available? • EducationUSA site data • Survey data from 2010-2013 • EducationUSA Global Guide • Ask an Adviser report
  3. 3. EducationUSA Site Data • Center fact sheets: center services, center student demographics, recent trends, program highlights • Country fact sheets: education system info, credentials, academic calendar, verification options, fairs, Open Doors numbers (flash drives) • Pre-Departure Orientations schedule • Fairs calendar
  4. 4. Global Mobile Survey 2012 • 119 countries • 2400+ respondents • Surveyed student mobile phone usage, types of phones used, how students access content online
  5. 5. Global Mobile Survey 2012: Results • 97% own a mobile phone • 66% of these have web-enabled devices • 68% of those are smart phones
  6. 6. Global Mobile Survey 2012: Results
  7. 7. Global Social Media Survey 2013 • Began late May • Tracking students per country • 91 nations responding so far • Assesses how, when, and on what devices students use social media including US college & university sites
  8. 8. Global Social Media Survey Results
  9. 9. Global Social Media Survey Results
  10. 10. Global Social Media Survey Results
  11. 11. Global Social Media Survey Results
  12. 12. Global Social Media Survey Results
  13. 13. Global Social Media Survey Results
  14. 14. Global Social Media Survey: What the data shows • Social media is key to student communications – Most have 2-3 accounts – 91% have Facebook • Students look primarily online for US college info – Over 70% use social media to find info about institutions • Greater majority interact directly with institutional social media – They want: • to see aid available • Ask questions/get answers • While PCs & laptops are still dominant way students access social media, mobile phones (increasingly smart phones) are used by nearly 50%
  15. 15. Global Social Media Survey: Take-Aways • Know Where Your Students “Live” Online • Focus Your Attention Accordingly • Provide Opportunities to Interact • Engage in Conversations • Start Thinking Mobile • Time/Target Your Messages
  16. 16. EducationUSA Global Guide • Student mobility flows • Regional trends • National scholarship programs • What to expect 3-5 yrs. • Spotlight countries • Recruitment strategies
  17. 17. Ask an Adviser • Ongoing online survey on the EducationUSA site & mobile app that asks students 7 core questions • Geo-locates students to centers nearby • 11,000 respondents in the first year
  18. 18. 0% 5% 10% 15% 20% 25% 30% 35% 40% Potential for Career Advancement Academic Reputation Choice of Institutions, Programs Value for Money Why Do You Want Study in the U.S. ? * top 4 choices AF EAP EUR MENA SCA WHA GLOBAL % Ask An Adviser
  19. 19. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Master's Degree Bachelor's Degree Doctorate Degree Short-term, certificate, or exchange programs English as a Second Language Associate Degree What Level of Study Do You Wish to Pursue? GLOBAL % WHA SCA MENA EUR EAP AF Ask An Adviser
  20. 20. Ask An Adviser 0% 5% 10% 15% 20% 25% 30% 35% What is your intended field of study? AF EAP EUR MENA SCA WHA GLOBAL %
  21. 21. Ask An Adviser 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Admissions Process Student Visas U.S. System of Higher Education Financial Aid for Undergraduates Financial Aid for Graduates What are the general topics of your questions? GLOBAL % WHA SCA MENA EUR EAP AF
  22. 22. Ask An Adviser 0% 5% 10% 15% 20% 25% 30% 35% Cost of Studying Abroad Finding Accurate Information Obtaining a Visa Gaining Acceptance to the Institution of Your Choice Cost of the Visa and Application Process What are the major obstacles to studying abroad? * top 5 choices AF EAP EUR MENA SCA WHA GLOBAL %
  23. 23. Ask An Adviser 0% 5% 10% 15% 20% 25% 30% Online Resources, Directories College & University Websites Friends Family EducationUSA Advising Center What are your primary sources of information regarding studying in the US? GLOBAL % WHA SCA MENA EUR EAP AF
  24. 24. Ask An Adviser 0% 10% 20% 30% 40% 50% 60% Myself Parents Teachers or Professors Friends or Classmates Who has been the most important influence on your educational decisions? AF EAP EUR MENA SCA WHA GLOBAL %
  25. 25. Regional country spotlights v. global totals
  26. 26. Ask an Adviser 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% What level/type of study do you wish to pursue? African spotlights countries vs. global totals Global % Ghana Kenya Nigeria South Africa
  27. 27. Ask an Adviser 0% 5% 10% 15% 20% 25% 30% 35% 40% Academic Reputation Potential for Career Advancement Value for Money Choice of Institutions, Programs Why do you want to study in the U.S.? East Asia Pacific Spotlight countries v. Global Totals Global % Australia China Indonesia Malaysia Philippines Vietnam
  28. 28. Ask an Adviser 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% What is your intended field of study? Europe/Eurasia spotlight countries v. Global totals Global % Russia Spain Turkey UK
  29. 29. Ask an Adviser 0% 5% 10% 15% 20% 25% What are the general topics of your questions? Middle East spotlight countries v. global totals Global % Algeria Egypt Iran Saudi Arabia
  30. 30. Ask an Adviser 0% 5% 10% 15% 20% 25% 30% What are major obstacles to study abroad? South Central Asia spotlight countries v. global totals Global % Bangladesh India Nepal Pakistan Uzbekistan
  31. 31. Ask an Adviser 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Teachers or Professors Parents Myself Who has been the most important influence on your educational decisions? Brazil Canada Colombia Mexico Venezuela Global %
  32. 32. 0% 5% 10% 15% 20% 25% 30% 35% 40% Academic Reputation Potential for Career Advancement Choice of Institutions, Programs BRICS: Why do you want to study in the US? Brazil Russia India China Saudi Arabia Global % Brazil, Russia, India, China, Saudi Arabia
  33. 33. 0% 10% 20% 30% 40% 50% 60% Doctorate Degree Bachelor's Degree Short-term, certificate, or exchange programs Master's Degree English as a Second Language BRICS: What level of study? Global % Saudi Arabia China India Russia Brazil Brazil, Russia, India, China, Saudi Arabia
  34. 34. Brazil, Russia, India, China, Saudi Arabia 0% 5% 10% 15% 20% 25% 30% 35% 40% Cost of the Visa and Application Process Gaining Acceptance to the Institution of Your Choice Obtaining a Visa Finding Accurate Information Cost of Studying Abroad BRICS: Obstacles to Studying in the US? Global % Saudi Arabia China India Russia Brazil
  35. 35. Brazil, Russia, India, China, Saudi Arabia 0% 10% 20% 30% 40% 50% 60% 70% Friends or Classmates Teachers or Professors Parents Myself BRICS: Most Important Influence of Educational Decisions? Brazil Russia India China Saudi Arabia Global %
  36. 36. Thank You!

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