Hobsons and UPCEA partnered on a groundbreaking study one year ago to measure motivation and impact of degree completion. This year, analysis of the multi-year study revealed differences in motivation, career goals, and outcomes by major and demographic characteristics. Learn more about: www.hobsons.com
2. ObjectiveandMethodology
UPCEAâs Center for Research and Consulting (CRC), in partnership with Hobsons, has
conducted multi-year studies on adult student gains and satisfaction after earning a
bachelorâs degree from a U.S. college or university. The objective of the research has
been to measure how the undergraduate degree has impacted adult learnersâ careers
and personal lives. The data represents only degree completers.
Between the two most recent studies, a total of 1,706 individuals were surveyed
In 2013, a benchmark study surveyed 988 adults interested in completing or
starting a bachelorâs degree but had not or could not due to a variety of factors.
3. KeyFindings
Summary:Fall2013Study
Salaries increase, especially after four years of having earned the degree.
Smaller but more frequent raises are often hurdles to those considering a
degree.
Financial aid and student support/advising were reported as being the most
used campus services.
Greater job security, especially after four years of receiving the degree
Increase in likelihood to receive a promotion or have a career change
Improved confidence and job security (without necessarily having to change jobs)
More analysis needed on impact of degree type and other demographics
6. TypeofMajor
StudyDemographics:Major
Business - 24%
Liberal Arts - 20%
Communication and Technology - 12%
Social Sciences - 10%
Nursing - 9%
Health - 6%
Science - 6%
Education - 5%
Arts and Architecture -3%
Engineering - 3%
Other - 2%
7. Engineering was dominated by the 25- to 34-year-old age bracket and had the youngest
distribution of graduates. Science degree holders were the second youngest group. There is a
trend towards younger students in STEM fields while older students tended more towards
business and communication.
AgeGroupsbyTypeofMajor
Business
Comm and Tech
Liberal Arts
Social Sciences
Nursing
Health
Science
Education
Arts and Architecture
Engineering
0%
36%
40%
43%
43%
50%
50%
62%
66%
66%
81%
29% 10%
22% 9%
23% 9%
17% 15%
23% 5%
18% 8%
12% 7%
9% 9%
11% 4%
4%
26%
28%
25%
23%
21%
22%
19%
15%
19%
13%
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
25-34
35-44
45-54
55-64
64+
8. Somewhat satisfied - 20%
Not very satisfied - 4%
Not at all satisfied - 1%
Extremely satisfied - 39%
Very satisfied - 36%
Seventy-five percent of respondents were extremely or very satisfied with their degrees.
Overall, people viewed their degree with satisfaction and only 5% of respondents were not
very or not at all satisfied with their degrees.
DegreeSatisfaction
9. Nursing
Engineering
Business
Social Sciences
Comm and Tech
Health
Arts and Architecture
Education
Liberal Arts
Science
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Nurses were by far the most positive about their degree with 58% saying they were extremely
satisfied. Satisfaction levels of at least somewhat satisfied were similar across all majors and
dissatisfaction was commonly under 10%.
SatisfactionbyTypeofMajor
58%
37%
39%
43%
37%
40%
37%
37%
29%
21%
33% 7%
16%
19%
17% 5%
17% 7%
21% 4%
21% 5%
22% 4%
34% 4%
30% 7% 5%
47%
38%
33%
38%
35%
36%
35%
34%
37%
Extremely satisfied - 39% Very satisfied - 36% Somewhat satisfied - 20% Not very satisfied - 4% Not at all satisfied - 1%
10. People go to college most commonly to advance in their
careers. The type of major they choose is important
and results in more promotions and raises. Degrees in
engineering and nursing are the most powerful in the
workplace, gaining recipients the most career
advancements.
LifeAftertheDegree
11. People meet their goals for going to college, as their careers changed after earning their
degree. When they wanted to earn more money, the most common outcome was receiving a
raise for the same position. When they wanted to advance their career, they were promoted
within the same organization or obtained a better job at a different organization.
ReasonsforCollegeandOutcomes
Career Outcome
More
Money
Been promoted within the
same organization
Received a raise for the
same position
Obtained a better job at a
different organization
Changed fields or
careers
Career
Advancement
Personal
Accomplishment
Developing
Marketable Skills
Motivation for Degree
28%
39%
33% 42% 42% 43%
28% 20% 31% 43%
46% 41% 29%
38% 27% 23%
12. Career advancement was the most influential reason for going back to college across all
majors. Students who entered engineering saw it as a way to earn more money. Students in
the arts and architecture, science and liberal arts saw their degrees as a way to increase
their marketable skills as well as a personal accomplishment.
WhyAdultsGoBacktoCollege
Business
Comm and Tech
Social Sciences
Nursing
Health
Science
Education
Arts and Architecture
Engineering
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
34% 33% 11%23%
41% 31% 7%29%
41% 19% 9%31%
51% 16% 18%15%
56% 17% 7%20%
60% 16% 8%16%
60% 11% 15%15%
65% 7% 21%7%
67% 11% 11%12%
Career
Advancement
Personal
Accomplishment
Developing
Marketable Skills
More
Money
13. Engineering, communication and technology, business, and nursing were the top degrees to earn a promotion
within the same organization. Receiving a raise for the same position was most common for engineering,
nursing, business and science. Obtaining a better job at a different organization and changing fields or career
were most commonly seen in education, arts and architecture, liberal arts and social sciences.
CareerAdvancementsbyTypeofMajor
Career Outcome
Degree Received
Engineer
Been promoted within
the same organization
Received a raise for the
same position
Obtained a better job at
a different organization
Changed fields or
careers
55%
84%
34%
18%
Comm. and
Tech
47%
44%
50%
27%
Business
45%
54%
40%
35%
Nursing
42%
62%
40%
9%
Social
Sciences
36%
34%
41%
59%
Science
35%
43%
38%
38%
Liberal Arts
34%
28%
41%
42%
Health
30%
41%
48%
33%
Arts and
Arch.
25%
35%
63%
38%
Education
19%
40%
49%
48%
14. Been promoted within the same organization
29%
39% 42% 48%
Promotions or changing organizations to receive a better job increased, as is expected, as experience
increased. Receiving a raise for the same position leveled off after 5-6 years of experience, most likely due to
seeing a promotion after that time. Changing fields decreased after 3-4 years, probably due to people settling
into their field.
WorkExperienceEffectsonCareers
1-2 years
experience
3-4 years
experience
5-6 years
experience
7+ years
experience
Obtained a better job at a different organization
37% 39% 47% 51%
1-2 years
experience
3-4 years
experience
5-6 years
experience
7+ years
experience
Received a raise for the same position
29% 39%
57% 57%
1-2 years
experience
3-4 years
experience
5-6 years
experience
7+ years
experience
Changed Fields or Careers
30% 39% 36% 36%
1-2 years
experience
3-4 years
experience
5-6 years
experience
7+ years
experience
15. 0%
100%
Been promoted within the same organization
Engineers and nurses had more stable and better returns for promotions within the same organization and
receiving a raise for the same position than arts and architecture and social sciences. They tended to stay with
the same organization for at least four years more. They also changed fields or careers at a much lower rate
for at least six years
Engineering
ChoiceofMajorImpactsCareer
1-2 years
experience
3-4 years
experience
5-6 years
experience
7+ years
experience
0%
100%
Received a raise for the same position
1-2 years
experience
3-4 years
experience
5-6 years
experience
7+ years
experience
0%
100%
Obtained a better job at a different organization
1-2 years
experience
3-4 years
experience
5-6 years
experience
7+ years
experience
0%
100%
Changed Fields or Careers
1-2 years
experience
3-4 years
experience
5-6 years
experience
7+ years
experience
Nursing Arts and Arch. Social Sciences
16. On a scale from 1 to 10, where â1â is nowhere near your goals and â10â is on track with your career goals, how
would you rate where you are (a) before you enrolled in your degree-granting institution, (b) immediately after
earning your undergraduate degree?
CareerProgressWithinTypesofMajors
Did Not
Progress
Science
Social Sciences
Business
Comm. and Tech.
Engineering
Below Average
Progression
Average
Progression
Above Average
Progression
18%
13%
8% 12% 18% 63%
6% 5% 16% 73%
2% 4% 15% 78%
9% 17% 57%
11% 17% 59%
0%
100%
80%
60%
40%
20%
17. 0%
100%
Business
Under $50,000
MoneyDeďŹnesSuccess
Did Not
Progress
Below Average
Progression
Average
Progression
Above Average
Progression
Did Not
Progress
Below Average
Progression
Average
Progression
Above Average
Progression
Did Not
Progress
Below Average
Progression
Average
Progression
Above Average
Progression
Did Not
Progress
Below Average
Progression
Average
Progression
Above Average
Progression
0%
100%
Communication and Technology
0%
100%
Nursing
0%
100%
Social Science
$50,001 to $100,000 $100,001 to $150,000 Over $150,000
19. Running a linear regression, there was a $1,067 increase in personal income for every
point gained for average progression.
PersonalIncomeIncreasesbyTypeofMajor
Engineering
Education
Nursing
Business
Arts and Architecture
Comm and Tech
Social Science
Health
Liberal Arts
Science
Higher numbers indicate more
satisfaction with career progress
Average increase in annual personal
income after receiving the degree ($)Major
$0 $12,500 $25,000 $37,500 $50,000
$40,718 7.5
8.0
7.2
7.2
6.9
6.6
6.2
6.9
6.5
6.5
$27,038
$23,736
$20,296
$18,706
$17,907
$17,000
$16,277
$15,922
$11,453
0 1 2 3 4 5 6 7 8 9 10
20. Many adults earning their degrees start receiving significant raises quickly. Many
are often promoted or obtain better jobs.
Older adults returning to college often do not necessarily see STEM fields as a
possibility for them. A younger adult may be more likely to consider a degree in
engineering, science or arts and architecture.
Most are very or extremely satisfied, but those who seek out degrees in nursing
and engineering are more satisfied. They appear to be more directed in terms of
the career they want and the advancement possibilities their degree offers.
Recapof2014/2015Study
Engineers are more likely to earn a raise, as are those in business or nursing. Nurses
and engineers are also more likely to believe that they are in their career jobs.
Those earning a degree in health rather than nursing, social sciences or education are
more likely to change fields, careers or employers.
21. ActionsforAllMajors
Market the fact that raises and
promotions are common within 5-6 years
after completing degree
Opportunity for colleges to review degree
audits of adult learners who may have stopped
out â communicate value of degree to those
students who are close to completing a degree
22. ActionsforSpeciďŹcMajors
For Nursing: market advancement opportunities
For Engineering: market career opportunities and salary
For Education, Social Science, and *Health:
- Market opportunity to change fields, careers, or employers
- Emphasize the value of these professions
- Identify additional career opportunities â specifically higher-paying positions
*Excludes Nursing
23. OtherActions
When recruiting older students to STEM fields:
â Clarify requirements of degree
â Explore ways to offer courses that support a working adult schedule
â Bust myths about STEM skills being âfixedâ
â Promote growth mindset instead
â Clarify benefits of STEM degrees and the types of careers that can result from such degrees
When recruiting students interested in career change:
â Collect feedback from employers on relevant job skills
â Explore partnerships with employers to improve the skills of their current workforce
(emphasize tuition reimbursement programs)