STRATEGIC PLANNING AND PESTLE ANALYSIS

1. STRENGTH WEAKNESSES
OPPORTUNITIES THREATS
Quality products
Unique designs
Pricing power
Brand name
Good raw material
Skilled labor
Expensive synthetic
product
 Saturation of market.
Cost structure
Lack of modernization
Lack of promotional
activities
Social media
marketing
Innovation
International
expansion
Introduce new designs
Use of latest
machinery
Designed will be copied
by other
Substitute product
Competitors
Political and economical
instability
Rising price of raw
material
Swot analysis of Textile
industries
Product: Gulahmed beddings

2. PESTel ANALYSIS:
PEST is an acronym for Political, Economic, Social and Technological. This analysis is
used to assess these four external factors in relation to your business situation.
Basically, a PEST analysis helps you determine how these factors will affect the
performance and activities of your business in the long-term.
Political factors affecting textile industries:
When a new government comes it make its own policies related to export and import of
textile goods . An Industry will not be able to gain success, good reputation and trust if it will
not consider legal and political sector as part of their strategy. Political and legal sectors
include the needs of the company to follow the given policies and regulations of the
government in order to be considered as legal and authorized business company. In this
manner, industry should be able to consider political and legal aspects so as to show that they
value the policies and regulations of the government in any of the business operations.
 Tax policy
 Employment laws
 Political stability
 Environmental regulations
 Trade and tariff restrictions
 Export policies

3. Hifza Ashraf
MPA (previous)
Roll no: 17
Introduction to business Assignment by M
Ayesha