1. What have you learned
from your audience
feedback?
By Imogen and Annabelle.
2. Questionnaire
Firstly, we created a questionnaire that we handed
out to our target audience. This was in order to find
out their opinion of our music video, poster and
digipak. We aimed to gain our target audiences view
because its very important in
analysing if we have been
successful as they are the
consumers that would
eventually be purchasing
our products.
3. This is a copy
of the actual
questionnaire
that we
handed out to
our target
audience. We
printed and
handed out 30
copies.
5. This is what we
took to show our
target audience
before they
answered our
questionnaire.
6. 1. What music genre would you
class this video as?
We used this question to establish how
well we had used the genre conventions in
establishing a video that clearly fitted into
the ‘indietronica’ style. The more answers
that were close to the genre we aimed for,
the more successful we were. We did
however know that the term ‘indietronica’
was little known by audiences who
instead referred to the this type of music
in wider sense as indie rock or electronic.
We accepted these phrases as a correct
answer. Some of the responses are listed
on the left hand side:
Pop
7. 2. Did you follow the narrative
(story) of the music video?
We wanted to know how cohesive the
storyline was and if our audience
understood what was happening. If they
did not understand this, we had clearly not
edited our footage effectively. Also, in our
initial research conducted before we
planned our video the feedback stated that
our audience liked a narrative video so that
it gave them something to follow and
remember. This is why we chose to add a
narrative and is also why it’s crucial that
they did follow. We were really pleased that
97% of our audience agreed that they did
follow the narrative as it shows that we
achieved our target.
29
Yes
No
8. 3. Would you watch this music
video again?
This question is a subtle way of
seeing how popular our video had
been. If audiences would not
watch it again, they would
probably not share it with their
friends and therefore the music
videos success would be limited.
Both social media and sharing are
a vital part of a videos popularity
in todays market alongside word-
of-mouth marketing. For these
reasons we were very pleased
that all of our target audience
asked said that they would repeat
our video and watch it again.
Yes
No
9. 4. Did you think the miming in
our music video looked genuine?
This is a very important factor in a
music video as the band are
supposed to appear as if they are
genuinely performing. If there is any
doubt about this to an audience it
makes the band appear as frauds
who do not have real talent or control
over their instruments. In particular,
the ‘Indietronica’ genre focuses
hugely on performance and mastery
of musical instruments as a point of
pride so this was especially important
for our video. By testing how well the
miming was in our video, we are also
testing how realistic and professional
the performance appears.
Yes
No
10. 5. What genre characteristics out of the
following stood out to you the most?
We wanted to establish which characteristic was most
prominent in the video and stood out to audiences to see
what we had done the best. We found that costume was
considered our strongest point with 14 (almost half) of the
audience choosing this. This showed that, as we predicted,
fashion is a huge element of the genre. We took time
before filming planning the right costumes for each
character/band member to try and portray this genre
characteristic really authentically. The second most
popular answer was location which we had also previously
discussed as a very important genre convention we wanted
to maintain in our products. Nature is often a big part of
the indietronica style and we tried to incorporate this as
much as possible whilst overcoming the problems that
arise often when filming outdoors. Performance also
scored highly which we expected as it is stereotypical to
see a performance element in not only our sub-genres
music video, but also in the wider rock/indie rock genres.
Narrative and Editing scored the least but were still
considered important to us when researching, planning
and filming.
Costume
Location
Editing
Performance
Narrative
11. 6. Would you say all 3 of our products
are professional and saleable?
Yes
No
This is obviously an important question
as the main aim of the music industry
is to make money. If our products are
not saleable then they have no
purpose in the industry. We focused on
producing products that looked as
professional as possible, meaning
something that would actually be seen
on the TV, in a shop or shared on social
media. The more positive responses
we got to this question, the more
realistic our target audience viewed
our products in comparison to real
media products already on the market.
For this reason, we were happy that
only one person answered ‘no’.
12. 7. Would this poster interest
you to use the QR scanner?
For this question we were pleased that 24
people answered yes that they would take
advantage of the new media in the form of a QR
scanner. I think this is strongly due to the fact
that our target audience is aged around 16-25
therefore they often are interested and engaged
to new, current technologies and inventions. The
6 candidates that answered no shows that not
everyone is inclined to new medias, this could
be due to the fact they don’t have QR scanners
to hand or due to the fact that they don’t want to
use it or don’t know how to use it. For the QR
barcode, a QR scanner is needed which can be
downloaded onto most phones but some of our
target audience may not have this suitable
technology hence the candidates who answered
‘no’.
Yes
No
13. 8. Can you see a consistent brand image
and theme throughout our 3 products?
Creating a brand image between all of our
products was something that we both were
very conscious about doing. We aimed to do
this through our font choice, colour schemes,
location and logo. The reason that we really
wanted our brand image to be consistent
was to attract our target audience making it
easier for them to recognise all of our
products and make them all stand out
together. We kept the theme of nature
throughout and took our still images all in the
same location for our ancillary tasks and our
music video to help to create this brand
image. The 100% of positive responses to
this question was great as it meant that our
products all linked together with the same
themes and our target audience noticed this.
Yes
No
