The power of uniqueness in branding
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This presentation has been developed and delivered for Certificate IV Marketing students at TAFE - May 2016.
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The power of uniqueness in branding
- 1. THE POWER OF UNIQUENESS For Hunter TAFE Cert IV Marketing Unleash Your Higher Power – Heidi Alexandra Pollard www.UQPower.com.au
- 2. As a workplace futurist and culture hacker, I get excited about the creation of uncorporate cultures and how business and people are adapting and creating new ways of working in order to remain relevant and be sustainable. I’m passionate about Work / play / living Generosity Economy Global nomads City based dwellers Massively mobile Energy Disconnection Depression Co-working Collaboration End of retirement Cloud computing Education reengineering Quadruple bottom line
- 3. The challenge then for business owners and professionals is today’s world it is becoming even harder to stand out.stand out.
- 4. ““Heidi we’ve seen moreHeidi we’ve seen more change in the last 3 yearschange in the last 3 years than in the lastthan in the last 3030.”.”
- 5. Shift happens. • Hyper-connectivity • Increased Demand for CSR • Accelerating Technology • People want tailored convenience
- 6. www.UQPower.com.au Change is happening exponentially But people think linearly UQPower.com.au#StartWithU
- 8. www.UQPower.com.au “The temptation of business is always to feed yesterday and to starve tomorrow.” Dr Peter Drucker
- 9. Facebook – world’s largest media owner Creates NO content
- 10. Alibaba – world’s most valuable retailer has NO inventory
- 11. UBER – world’s largest transport company Owns NO VEHICLES
- 12. air bnb – world’s largest accommodation provider Owns NO HOTELS yet does 500,000 average #nightly stays
- 13. The best thing about being a workplace futurist is that I get to make mistakes
- 14. Let’s take a walk in theLet’s take a walk in the Land of PossibilityLand of Possibility and see if you can be aand see if you can be a futurist too!futurist too!
- 15. Let’s take a walk in theLet’s take a walk in the Land of PossibilityLand of Possibility and see if you can be aand see if you can be a futurist too!futurist too!
- 16. www.UQPower.com.au PAIR SHARE - DISCUSS How many predictions did you guess? Which predictions surprised you the most? How does this apply to branding, marketing and consumer behaviour? UQPower.com.au#StartWithU
- 17. www.UQPower.com.au CHANGE IS GOING TO HAPPEN YOU CAN CHOOSE TO LET IT HAPPEN TO YOU OR YOU CAN Make It Happen AND LEAD THE WAY! UQPower.com.au#StartWithU
- 18. www.UQPower.com.au WHAT DOES ALL THIS CHANGE MEAN FOR Branding? UQPower.com.au#StartWithU
- 19. So what does it actually take to create a successful, sustainable Personal or business brand?
- 21. Why branding? Take water + sugar + fizz + a can = costs less than 30c Write Coca-Cola on the can and charge $3.90 Coca-Cola spends more on its brand than on its product
- 22. “A brand is more than a name or a logo – it is a promise and a contract with everyone with whom you are dealing. And if people feel that the offering does not live up to what they expect from the brand, they will decide to stop buying.” - Richard Branson
- 24. SO WHERE DO YOU START? #startwithU
- 25. LEVERAGE YOUR MIND Your brain is pre-programmed to answer questions. Who was your best friend at school? What was your first car? www.UQPower.com.au UQPower.com.au#StartWithU
- 26. COLLABORATION AND LISTENING HACK WANT TO INNOVATE? THEN START ASKING BETTER questions www.UQPower.com.au
- 27. • Person A – share with Person B something you’d like to be know for (or the company you work for). • Person B – you can only respond with questions (no problem solving, telling or sharing your stuff) EXTREME QUESTION CHALLENGE
- 29. If there is any hope of change it has to #startwithU U must CHANGE U must GROW U must GET UNCOMFORTABLE #startwithU UQPower.com.au#StartWithU
- 31. Download this presentation at Stay in touch www.UQPower.com.au www.linkedin.com/in/heidialexandrapollard
Editor's Notes
- Meet Ruth
- 9.45am - The aim of this session before morning tea is to gain an understanding of your own individual workstyle preferences and the implications they may have on others. To do this we are going to use a tool called the PCSI – The Personal Coaching Style Inventory. As an accredited coach I use this tool with my clients as it is a great tool that can be used quickly and easily and it translates easily into everyday work and life. This tool is not a psychological personality typing tool – it is a self inventory to gain a snapshot of how people communicate, give and receive feedback and relate to others. So in this session you should learn a little more about your own style as well as a bit about the styles of each other. This should not be a session of poking fun at each other and your individual differences, we all know everyone can’t be perfect like we are. But what it should remind you of is how you all have roles to play in this team whether you are from the Occupational Rehab Team, the Medical Team or the Admin Team that this Newcastle branch of CS Health cannot work effectively nor efficiently if you lack an appreciation of or faith in each others ability to do your role.
- Meet Ruth
- Meet Ruth
- Meet Ruth
- Meet Ruth
- Meet Ruth
- 9.45am - The aim of this session before morning tea is to gain an understanding of your own individual workstyle preferences and the implications they may have on others. To do this we are going to use a tool called the PCSI – The Personal Coaching Style Inventory. As an accredited coach I use this tool with my clients as it is a great tool that can be used quickly and easily and it translates easily into everyday work and life. This tool is not a psychological personality typing tool – it is a self inventory to gain a snapshot of how people communicate, give and receive feedback and relate to others. So in this session you should learn a little more about your own style as well as a bit about the styles of each other. This should not be a session of poking fun at each other and your individual differences, we all know everyone can’t be perfect like we are. But what it should remind you of is how you all have roles to play in this team whether you are from the Occupational Rehab Team, the Medical Team or the Admin Team that this Newcastle branch of CS Health cannot work effectively nor efficiently if you lack an appreciation of or faith in each others ability to do your role.
- 9.45am - The aim of this session before morning tea is to gain an understanding of your own individual workstyle preferences and the implications they may have on others. To do this we are going to use a tool called the PCSI – The Personal Coaching Style Inventory. As an accredited coach I use this tool with my clients as it is a great tool that can be used quickly and easily and it translates easily into everyday work and life. This tool is not a psychological personality typing tool – it is a self inventory to gain a snapshot of how people communicate, give and receive feedback and relate to others. So in this session you should learn a little more about your own style as well as a bit about the styles of each other. This should not be a session of poking fun at each other and your individual differences, we all know everyone can’t be perfect like we are. But what it should remind you of is how you all have roles to play in this team whether you are from the Occupational Rehab Team, the Medical Team or the Admin Team that this Newcastle branch of CS Health cannot work effectively nor efficiently if you lack an appreciation of or faith in each others ability to do your role.
- The reason for the descrepencies highlighted above lies in the intangible brand value and the intelectual capital within the company.
- Meet Ruth