Shamus Husheer, Heartfelt Labs "From sheet of paper to stocked by boots" - slides from Journeys of Health-Tech Innovation: Products to Market

1. Telemedicine for
Infertility
Journey of a Wearable
HTI Labs Meeting : Journeys of Health-Tech Innovation
Dr. Shamus Husheer, Founder
Cambridge Temperature Concepts / DuoFertility
30 November 2015

2. How it all started...

3. Our first prototype wasn’t pretty...

4. Just £1M and 18 Months to Shipping Product
What the user sees:
• Sensor – worn continuously under
the arm, 2500 measurements/night
• Reader – downloads from the sensor
• PC Software: display + sends data to
‘the cloud’ for analysis/review
Plus:
• Analysis by servers
(continuously improved algorithms)
• Massive clinical database
• Support by fertility experts
• Access to data by doctors

5. 2nd Generation Product ...on your iPhone
• Sensor – worn under the arm, continuously monitoring her fertility
• Mobile App – her fertility data displayed via her iPhone
• iPhone sends her data to us, which can be accessed by her doctor

6. 6
“Our fertility journey
before DuoFertility was
very stressful!”
“…quick to use and
relieved pressure on
our conception
attempts.”
“Before DuoFertility we
were missing our fertile
window by 1-2 days.”
“…The sensor is so
small I honestly forgot
I was wearing it…”
1000 pregnancies and counting
“We will certainly
use it again for
baby number two”

7. BBC to Boots

8. And proven as effective as IVF
* Published, peer-reviewed study on 242 women
Pregnancy Prognosis in Infertile Couples on the DuoFertility
Programme Compared with In Vitro
Fertilisation/Intracytoplasmic Sperm Injection, 2011. Chausiaux
O. et al. European Obstetrics & Gynaecology, 2011;6(2):92-4

9. DuoFertility : Similar Effectiveness, Less Invasive

10. In reality, it’s all about the money...

11. Two Harsh Realities for Consumer Medical
The Retail Rule:
3 steps in the chain
Doubling every time
• £1 Your cost of goods
• £2 Your “wholesale” charge
• £4 Your distributor charges
• £8 Retailer charges
• £10 Inc. VAT consumer price
The Retail Rule: x10 @ Retail
Consumer Prices = HUGE Volume
• Consumers pay £99 max
(for practically anything)
• You need to build it for £10
(FINISHED, packaged, etc)
• You make £10/unit gross
• You make £2 profit (if lucky)
• Your development costs £1M
• You need >> 500,000 patients!

12. Marije and baby Alec, the first DuoFertility baby